Event Purpose/Scope

To celebrate, in grand fashion, the undeniable contributions and achievements of NFL Hall of Famer Deion Sanders’ Prime Time Association/T.R.U.T.H. Organization – an organization that has successfully served the community by reaching and teaching our youth through sports and education. T.R.U.T.H. promotes positive self images by providing coaches, mentors & tutors that believe in our youth, encourage them to embrace the highest values and sense of responsibilities to their families, peers and communities T.R.U.T.H. invest in the mental, spiritual, physical, financial and overall well­being to build stronger kids that will be our future leaders. We will celebrate the T.R.U.T.H. by way of this annual red-carpet, fundraising gala celebration supported by Sanders’ many celebrity friends, pro athletes and VIPs.

T.R.U.T.H./Prime Time Association is a 501c3 nonprofit organization.

PTA is an organization focused on the development of our youth through education, athletics and personal development. PTA creates a supportive environment conducive to active learning and overall development. PTA is committed to preparing our youth to be the future leaders, CEO's and professionals ready for the challenges of an ever changing world.

DEION SANDERS 2011 NFL Hall of Famer

T.R.U.T.H. truthsports.org

T – Trust R – Respect (myself and others) U – Understand (I have unlimited possibilities) T – Try (my best and never give up) H – Honor (myself and the T.R.U.T.H. Creed at all times)

This exclusive affair will be held at the 5-star, 1500-capacity beautifully renovated event facility called 200 Peachtree. With more than 17,000 square feet, 200 Peachtree is Atlanta’s most elegant and historic venue featuring soaring 30’ ceilings, 14’ chandeliers, Corinthian columns and a prime location on Peachtree Street in Downtown Atlanta. 200 Peachtree presents a unique and matchless spin to an already matchless production!

Venue

200 Peachtree Street | Atlanta GA 30303

The Artistry aka event features will include, but will not be limited to, the following*:

Searchlights

Luxury Car Display/Showcase

LIVE Entertainment & Surprise Presentations

Nationally acclaimed DJs

Red Carpet VIP Entrance (w/managed papparazzi)

LIVE Automobile, other VIP items Auction

Specialty ‘Prime Time’ Drink of The Night

Gobos Lighting

“Airy” Miami-themed décor, flowing drapery, etc.

Middle Eastern, Brazilian Aerial Dancers

Massage Chairs, Chocolate & Champagne Fountains

Cigar Rolling Displays & Passed Cigars

Luxury VVIP Gifting Lounge Experience

…and more!

The Artistry

*activities subject to change

“PRIME TIME” DEION SANDERS INVITES YOU!

2011 PRIME TIME BLACK & RED GALA

RED CARPET EXPERIENCE

2011

Red Carpet Excitement!

2011 PRIME TIME BLACK & RED GALA

RED CARPET EXPERIENCE

2011 PRIME TIME BLACK & RED GALA

SPONSORS & PARTNERS

ENTERTAINMENT Ludacris Usher Jeff Foxworthy Rickey Smiley Toni Braxton Outkast Jermaine Dupri Neyo Jane Fonda Allen Payne Keith Sweat Perri Reid Jazze Phe Teddy Riley TLC NeNe Leakes Lil’ Jon Bow Wow MoNique Lamaan Rucker Boris Kodjoe Nicole Ari Parker …and more!

SPORTS Chipper Jones Julius “Dr. J” Erving Charles Barkley Brian Jordan Derek Anderson Hines Ward Jerome Bettis Former & Current ATL Falcons Former & Current ATL Braves …and more!

CORPORATE Arthur Blank Mayor Kasim Reed Soledad O’Brien Wolf Blitzer Dan Meachum Monica Kaufman Anderson Cooper Bernie Marcus Ernie Johnson T.J. Holmes Scarlett Pressley Brown Ingrid Saunders Jones …and more!

2012

PRIME TIME BLACK & RED GALA SPECIAL CELEBRITY/VIP GUESTS

W E L C O M E T O

THE VAULT

2011 PRIME TIME BLACK & RED GALA

PRIME TIME GIFTING VAULT EXPERIENCE

2011 NFL Hall of Famer Deion Sanders, Pilar Sanders & Falcons Exec Kevin

Winston…in the Vault!

The 21 Club Prime Time Luxury Gifting Vault Experience $5,000.00

This is no ordinary partnership . It is an exceptional opportunity to be a part of something really special. It is PRIME TIME exposure of your product and/or services. It is a highly effective way to associate your company with an awesome event with incredible significance and influence. It is a great opportunity to generate visibility and awareness of your important brand messages in an intentionally identifiable and controlled environment. Only four available.

BRAND EXPOSURE, INTEGRATION, VIP FEATURES & BENEFITS

Customized “Retail” Space for optimum display and exposure (branded & display materials to be provided by partner)

Corporate Logo & Brand Messaging on Exclusive VIP Gifting Vault Invites

Celebrity Brand Interaction via scheduled celebrity visitations to “Vault”

Meet & Greet, Photo Opps with 2011 Pro Football Hall of Famer Deion Sanders, Other Celebrities/VIPs

Selected Product Giveaway to all VIP Luxury Vault guests (100-125 pieces/units required)

Two (2) On-Site Brand Ambassadors

Commemorative Item & Personalized Autographed Paraphernalia

Select local, regional & national Media Coverage to attend “Vault”

Community reinvestment and outreach through The Prime Time Sports Association: PRICELESS

*5-star hotel accommodations available upon request at partner’s additional expense.

TO SECURE YOUR PARTNERSHIP PACKAGE, CALL FELICIA PHILLIPS | 404.593.1787.

Sponsorship offers subject to change without notice. Limitations and exclusions apply. All sponsorship benefits will vary based on the package selected as well as availability at time of offer.

Foxx Entertainment Group (FEG) is one of the nation’s premier, full service sports & entertainment branding, marketing, production and management agencies, specializing in personal brand marketing, special events and cause marketing initiatives & programs. FEG is headquartered in Atlanta, GA with offices in Louisville, KY & Chicago, IL. Founded in 2000, Foxx Entertainment Group has become nationally renowned for its creative brand strategies, superior marketing campaigns, results-driven promotions, effective publicity, flawless event production and meticulous event management. We brilliantly showcase you, your product and/or service in ways you never knew! We pride ourselves in maintaining the highest level of integrity imaginable to our clients, sponsors, charitable entities and business partners. It’s just the way we do business!

Producers

Over the years, we have been blessed to consistently deliver these services to some of the country’s high-end clientele, corporate executives and non-profit organizations. We leverage our entertainment and sports assets, alliances and relationships to produce maximum results!

Built on integrity, dependability and loyalty, it is Foxx Entertainment Group’s customary intention to exceed every client’s expectations. We look forward to exceeding yours!

WE PUT THE ‘WOW’ IN YOUR BRAND, PROJECT, INITIATIVE OR EVENT!

Bringing together and maximizing sports, entertainment and cause!

2625 Piedmont Road |Suite 56-115 | Atlanta GA 30324 TF 866.216.FOXX (3699) | F 888.822.1735 | foxxentgroupinc.com |Tee Foxx, 404.791.6525 (direct)