presents

“PAPPU”the ROAD-SENSE Zebra…

- Brand Ambassador for Road Safety

Road Safety – a Worldwide Crisis• Of all the systems that people deal with on a daily

basis, road transport is the most complex and the most dangerous.

• Among children aged 5–14 years, and young people aged 15–29 years, road traffic injuries are the second-leading cause of death worldwide.

• Each day at least 2000 children of school age are killed or seriously injured on the world’s roads.

Road Safety – a Worldwide Crisis

• The World Bank estimates that, annually, road accidents cost two percent of GDP worldwide, i.e. approx $65 bn to $100 bn.

• The World Health Organisation reports that by the year 2020, road accidents would be the third leading cause of death and disability globally, more than HIV/Aids, TB and Malaria.

UNITED NATIONS DECADE OF ACTION FOR ROAD SAFETY (2011-2020)

• Taking cognisance of the alarming global road safety crisis, the UN General Assembly Resolution A/64/255 proclaiming a Decade of Action for Road Safety 2011-2020, was sponsored and passed by more than 200 Governments around the world on 02 March 2010.

• India is one of the prominent sponsors and signatories to the UN Resolution.

The Pappu Zebra Road Sense Campaign

• OrgPEOPLE, an organisation based in Kerala, India with over ten years of field experience in assisting authorities in community-focused campaigns, has developed an innovative and educational road safety campaign for implementation within communities, especially students.

• This campaign features an attractive media-friendly baby Zebra named Pappu as campaign mascot, and is named the Pappu Zebra Road Sense campaign.

Pappu Zebra the Road Safety Mascot

Pappu is a cute baby Zebra, whose mission is to promote safe on-road behaviour within communities, by means of various

events and media products.

Pappu Zebra Mascot Launch

Pappu Zebra was officially launched at Trivandrum in June 2009by Home Minister, Kerala in the presence of DGP-Kerala and

other dignitaries

Community visits by Pappu Zebra

Pappu Zebra visited Schools & Colleges to interact with community members, especially students

Pappu Zebra visits communities

Pappu Zebra at Community Events

Pappu Zebra in the Public Eye

Pappu Zebra features in attractive and eye-catching Flex Boards, Vehicle Stickers, Hoardings, etc

Pappu Zebra Road-Sense Books

The Pappu Zebra Road-Sense Book was released in October 2009, by Hon. Home Minister, Kerala in the presence of H.H. Maharaja of Travancore, DGP- Kerala, IGP Traffic, and Chief

General Manager, State Bank of India.

Pappu Zebra Road Sense Books

• The books feature Pappu Zebra in various road use situations, and highlights essential road safety matters for road users, including pedestrians.

• The books incorporate the salient points necessary for school-level road safety education and are based on the World Report on Road Traffic Injury Prevention brought out by the World Health Organisation (WHO), 2004.

Pappu Zebra Road Sense Books

• 5 Lakh copies of the Pappu Zebra Road Sense books were distributed among school students free of cost, by Kerala Police personnel

• State Bank of India, Hindustan Petroleum Corp Ltd, Mahindra & Mahindra & Bharti AXA General Insurance Co were the early corporate supporters of the campaign

Pappu Zebra Books on Display

Pappu Zebra Book Distribution

Feedback on Pappu Zebra Road-Sense Books

• I have gone through the Pappu book of Road –Sense Stories. It is a good way to teach children through illustrations and brief information about the road-sense and Safety.

Dr. Srikanth R Marathe (Director, ARAI)

• I am deeply impressed with the work that you are doing in regard to Community Policing and your focus on road safety. These are badly needed in our country and certainly, we would like to take this forward.”

S Sen, Principal Advisor, Confederation of Indian Industry

• First of all would like to congratulate you and your team on the initiative taken in the area of Road Safety. Will be happy to work together in spreading awareness in regard to safety on roads.

Meenakshi Kukreja, Exec. Director, Society of Indian Automobile Manufacturers (SIAM)

• The Road-Sense Stories book has come out quite well and will surely impact the young children about the imperative need for disciplined driving on roads and the responsibility of individual road users to enforce this discipline in daily life. I congratulate you on this novel effort to spread the message through school students.

C.V. Narasimhan IPS former Director, Central Bureau of Investigation & Director General of Police

• Thanks for the information on Pappu Zebra Road Sense Campaign. I believe it is a wonderful initiative that is much required. I wish you and Kerala Police the best in this endeavour. I hope you will be able to replicate this experiment in other metropolises and later on spread it to cities and towns..

Paramjit S Bawa IPS, Former DGP & ex-member Prisons Reform Committee

Feedback from Officials

• “...The book has taught us that, in addition to all other senses which our textbooks taught us, there is a very important sense called road sense..this book taught us many signals which were unknown to us....Pappu is our best role model!”

Anelia Jolly, Class XI

• “ Pappu Zebra helps people to create awareness within themselves...creation of awareness among children is much more useful than trying to create it in adults. The peculiarity of this book is that everything is easily conveyed through the attractive pictures in this book, and any body who loves colours will surely not fail to go through it...”

Varada U, Class XI

• “ ..The Kerala Police Traffic Wing was wise in believing that important messages could be brought to the public through this booklet...The zebra’s witty dialogues and sense of caution has made him a great success among the members of our school...”

Ashif Kabeer, Class X

Feedback from Students

Pappu Zebra street plays by college students

College Students enacted street plays on Road Safety wearing Pappu Zebra costumes. Hon. Transport Minister -Kerala was

present at several such events.

Pappu Zebra Junctions

Selected busy Traffic junctions in Kerala are being developed as Pappu Zebra junctions. The first Pappu junction was inaugurated in Thrissur by Mayor Prof. Bindhu in January 2010. Subsequently, several other junctions have been developed with assistance from Hindustan Petroleum Corporation Ltd.

Pappu Zebra Junctions in Kerala

The Pappu Zebra Road Sense campaign attains national stature…

• The Pappu Zebra Road Sense campaign was presented at a National Conference of DGPs in New Delhi, and this initiative of Kerala Police received much appreciation.

• As a consequence, OrgPEOPLE has been approached by the authorities in several states to roll out the campaign in those states as well.

Pappu Zebra goes Global…

The Pappu Zebra Road Sense Books came in for much acclaim at the International Safety Media Awards; London, September 2010

The Pappu Zebra Road Sense campaign footprint in India expands…

• The Pappu Zebra campaign was invited to associate with the prestigious Science Express project of Government of India to spread road sense among communities across India.

Pappu Zebra on Science Express

From right: Mr Chander Mohan (Chief Executive, Science Express), Vinay Varma Raja (CEO, OrgPEOPLE), Dr Dwivedi (Scientific Advisor, Govt. of India) Ravi Saxena IAS (Addl. Chief Secretary Gujarat), Paresh Taparia (Assoc. VP,

HSBC) & Artist Nandan Pillai

Pappu Zebra & friends on Science Express

Left: Pappu Zebra attracts a young child

Right: Science Express educators with Pappu

Pappu Zebra in Rajasthan

Pappu Zebra in Rajasthan

During the National Road Safety Week 2011 celebrations in Jaipur, Hon. Chief Minister of Rajasthan Sri Ashok Gehlot launched Pappu Zebra as the official road safety mascot of Rajasthan

Pappu Zebra in Rajasthan

Hon. Transport Minister Sri B K Sharma had earlier released Pappu Zebra Road Sense Stickers during the Lions Clubs Service Week to initiate the campaign in Sep 2010.

Pappu Zebra in Rajasthan

Pappu Zebra was a very visible presence at several events during the National Road Safety Week celebrations in Jaipur, interacting with community members, officials and students

Pappu Zebra in Rajasthan

Pappu Zebra also participated in a motorcade through the streets of Jaipur, along with school students and traffic officials

Pappu Zebra in Rajasthan• Pahal People’s Trust is the field partner for the Pappu Zebra

Road Sense campaign in Rajasthan.

• For details, contact : Ms. Prerana Singh, CEO

• Address: Pahal People’s Trust

Tonk Road, 78, Pratap Nagar Colony,

Near Glass Factory, Jaipur, Rajasthan 302018

Ph: 0141 – 2712130 / 09829733893

Pappu Zebra in Orissa

Pappu Zebra in Orissa

In Orissa, the Police Commissioner of Bhubaneswar-Cuttack launched Pappu Zebra during the National Road Safety Week 2011. Seen above: Pappu with Sri B K Sharma IPS, Commissioner of Police, Smt Ritu Arora IPS, Addl CP, & others at the launch event at DAV Public School, Bhubaneswar

Pappu Zebra in Orissa

Pappu Zebra was welcomed to Orissa by well known public figures including film stars and sports personalities

Pappu Zebra in Orissa

Pappu Zebra proved to be a big hit among school children and traffic police officials at the launch event

Pappu Zebra in Orissa

The media too welcomed this road safety initiative of the police authorities, in association with community groups and schools

Pappu Zebra in Orissa• The Forum for Prevention of Road Accidents (FPRA), Orissa is

the field partner for the Pappu Zebra Road Sense campaign in Orissa.

• For details, contact : Mr. Bikash Mohapatra, Secretary

• Address: Forum for Prevention of Road Accidents, Mahanadi Vihar, Naya BazarCuttack 753004 , OrissaPh: 0671 – 2115699 / 09437195251

Pappu’s Slogan:

“Come…Join the Road-Sense Community !”

Pappu Zebra Road Sense Campaign

OBJECTIVES

Campaign OBJECTIVES

• To sensitize community members above the age of 5 years about road safety issues.

• To educate students about the principles of safe road use.

• To inculcate awareness about various road safety aspects among road-users, including pedestrians and vehicle users.

• To promote events and activities that encourage the adoption of safe road use practices by all road users.

• To create a community of sensible road users with a concern for other road users as well.

CAMPAIGN COMPONENTS - PHASE I

• Pappu Zebra visits to local Communities• Pappu Zebra Books, Posters & other materials

for free distribution among school students• Formation of Pappu Zebra Road Safety clubs in

schools• Pappu Zebra Art & Essay Competitions• Pappu Zebra Junctions at busy intersections

CAMPAIGN COMPONENTS - PHASE II

• Pappu Zebra Virtual Community (Facebook, Twitter, etc.)

• Pappu Zebra Animations (2-D & 3-D) for public screening and on mass media

• Pappu Zebra Road Safety Film Festival for school & college students

• Etc, etc…

OrgPEOPLE seeks to work in cooperation with stakeholders and authorities to promote road safety in communities across India

For more info, contact :

Vinay Varma RajaDirector, OrgPEOPLEHarwin Plaza, Dr A R Menon RoadNaikanal, Thrissur, Kerala 680001www.orgpeople.com

Ph: 0487 2320896 / 094463 75338

E-mail: webmaster@orgpeople.com / varmapkrv@gmail.com

** **

An

PRESENTATIONFebruary 2011