PoSsiBle Paolo S. Bellosillo, CE

Chapter 6

Analyzing Consumer Markets

PoSsiBle Paolo S. Bellosillo, CE

To be successful in marketing

PoSsiBle Paolo S. Bellosillo, CE

You have to connect with customers

PoSsiBle Paolo S. Bellosillo, CE

By understanding their

PoSsiBle Paolo S. Bellosillo, CE

Cultural (c/vulture) Behavior

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Social Behavior

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And Personal Behavior.

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You have to know what the customer

PoSsiBle Paolo S. Bellosillo, CE

Is thinking based on these 4 processes:

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PoSsiBle Paolo S. Bellosillo, CE

(1) Motivation and what drives them

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PoSsiBle Paolo S. Bellosillo, CE

(2) Perception and how they see things

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(3) Learning and how they absorb things

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(4) Memory and how they retain things.

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PoSsiBle Paolo S. Bellosillo, CE

2 factors that affect customer’s needs

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Are the Satisfiers

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And the Dissatisfiers

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That affects how they buy.

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PoSsiBle Paolo S. Bellosillo, CE

The key to marketing success

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PoSsiBle Paolo S. Bellosillo, CE

Is to know the customers.

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PoSsiBle Paolo S. Bellosillo, CE

Chapter 6: Analyzing Consumer Markets

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