CASE STUDY ON PALACE ON WHEEL

Presented by.MAHAVEER MEHTA.

JAIN COLLEGE BANGALORE.

SUMMARY

Launched in 1976by GOI.Introduced in the year 1982.The trip is a package tour.The schedule route.It is a journey worthy of kings.

The 14th coaches.Each coach is duplicated in the form of palaces2 restaurant cum kitchen.Bar cum lounge with 4 service car.Library facility.

CONTD…

It is a fully Air conditionedSeparate Coach The Train also Has common dining room.The Cost per ticket is around 25,000.

India consumer can pay is RupeesForeign tourist can pay is Dollar ($).Souvenirs have antique finish.Palace coverage : Jodhpur, Jaipur , Udaipur , Jaisalmer Delhi, Agra and many more …

Theoretical background.

Restaurants : The Maharaja" and "The Maharani"ATM/and Satellite PhoneAccommodation MedicalLounge.

Theoretical background

Physical Evidence. EXTERIOR. INTERIOR.

Service scape.

Other tangibles.UniformsStationaryUtensilsTicket food

What are the salient features of the physical evidence provided by Palace- On- Wheels

Kingdom like ambiance.(kota, Jaipur, udaipur, jaisalmer etc.) Cream saloons.Embellished with intricate designs.Hotels and restaurants.(Five star) Museums.Telephone, refrigerator, television.

BedroomDinning hallDrawing room.

Contd..

Which five elements of service scape are important.Layout & lounge. Air temperature.Uniforms.Food & cutlaries.Equipments.

Suggestion for improving service quality to make it memorable for foreign tourist.Increase number of days.Increase in destination spots.Increase the no of trains.Need to enhance facilities for children's.Enlarge the cabin size.Hygienic part need to be taken into consideration. Vibrations and sound needs to be taken care.

Contd..

Music and video presentation needs to be improved.Regular checkup needs to be carried.(repair and maintenance).Senior citizens needs to be given special attention.Neat and clean railway station shall have a good impact on foreign tourist.

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Preparation of promotional message copy

Atithi devo bhavaCreating awareness through.Company websites.Social media.Youtube Blogging.Coupons

Message copy.Heritage of Rajasthan.Site seeing.Culture of rajwada.And many more….These are the true flavors of Rajasthan which can be seen through a wonder piece i.e PALACE ON WHEELS supported by GOI and Rajasthan Govt .for more details log in to our website:https:// www.palaceonwheels.net.