Intro to Web Marketing Presented by Lindsey FairMARK5000: Class 1

WHY web marketing?

Everyone is doing it.

Everyone should do it.

For those with a product and target market that map onto digital – you should do it.

It works for everyone

Know Your CUSTOMER

I f yo u ’re cu sto mers d o n ’ t kn ow wh e re th ey ’re go in g , a ny c l i ck w i l l ta ke th e m to yo u r co mp et i tor wh o wi l l s h ow t h e m th e way.

Why, Who & What

CAMPAIGN Thinking

To convince ... To ... Instead of ... Because ...

the ROLE of a webmarketer

WTF?What’s that frase?