how the HUMAN WEB is changing the game

@ajleon #osCharity #iofnc

3 skills

to succeed in the digital landscape

#1 storytelling

tell your story

org tip

digital storytelling taskforce

micro your project’s story

macro your organization’s story

storytelling tools

#2 urban development

build your tribe

audience vs community

understand social

ecosystems

facebooktwitter

family reunioncocktail party

urban development tools

#3 digital arson

call to action

movement vs

campaign

know your community

fans followers catalysts

3 types of users

followers

follow.

click a button

fans

cheer.

share your story

comment on your work

move.

catalysts

tell them what you want!

but …

org tipmake room for user DNA

case study

storytelling

urban development

digital arson

closing thoughts on digital strategy

need room for experimentation

convert digital tourists -> digital natives

focus on execution vs strategy

Questions?

AJ Leon the LaC project

@ajleon

www.ajleon.me

www.opensourceCharity.com