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how the HUMAN WEB is changing the game @ajleon #osCharity #iofnc

Osc - how the human web is changing the game

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Page 1: Osc - how the human web is changing the game

how the HUMAN WEB is changing the game

@ajleon #osCharity #iofnc

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3 skills

to succeed in the digital landscape

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#1 storytelling

tell your story

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org tip

digital storytelling taskforce

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micro your project’s story

macro your organization’s story

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storytelling tools

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#2 urban development

build your tribe

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audience vs community

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understand social

ecosystems

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facebooktwitter

family reunioncocktail party

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urban development tools

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#3 digital arson

call to action

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movement vs

campaign

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know your community

fans followers catalysts

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3 types of users

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followers

follow.

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click a button

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fans

cheer.

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share your story

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comment on your work

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move.

catalysts

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tell them what you want!

but …

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org tipmake room for user DNA

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case study

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digital arson

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closing thoughts on digital strategy

need room for experimentation

convert digital tourists -> digital natives

focus on execution vs strategy

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Questions?

AJ Leon the LaC project

@ajleon

www.ajleon.me

www.opensourceCharity.com