Organizational Culture of

Robi Ax iata L imi ted

B B S

Objective of the study

The objective of this study is to understand and analyze how

organizational cultures form in an organization and what impact they have

on the overall organization

Limitation of the study

• Difficult to gather information

• Employees are busy

• Information outside organization might be sensitive

Methodology of the study

Secondary Data

(Annual Report, Website)

Primary Data

(Interview)

Characteristics of Organizational Culture

• Innovation and risk taking

• Attention to detail

• Outcome orientation

• People orientation

• Team orientation

• Aggressiveness

• Stability

ROBI Axiata Ltd.

• A joint venture company between Axiata group & NTT DoCoMo

• Formerly known as AKTEL

• Rebranded as Robi in march 28, 2010

• 3rd largest mobile phone operator as of January 2016

• First in the country to introduce GPRS

Cultures of ROBI Axiata Ltd.

Organizational

Pride

Ambition toward

being the bestTeamwork Leadership

Review of

Cost & Profit

Cultures of ROBI Axiata Ltd.

Employee

RelationshipClient Customer

RelationshipHonesty & safety Innovative thinking

Improvement

programs

Recommendation

Must not come as a barrier to change

Must not come as a barrier to diversity

Must be open to institutionalization

C o n c l u s i o n

B i b l i o g r a p h y

• https://en.wikipedia.org/wiki/Robi

• Annual Report of Axiata Limited, 2013

• http://www.assignmentpoint.com/business/management/robi-axiata-

limited-overview.html