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Oracle Business Intelligence is a product of Oracle Corporation. It is a Data Warehousing BI tool. It is very user friendly. OBIEE is one of the most emerging reporting tools ever since Oracle has taken over Siebel. In the coming days there are going to be many existing and new projects that will be migrated to Obiee from their existing reporting tools. And above all Obiee is very easy to learn and fun to learn, you do not need coding skills, but just a little logic and familiarity with the tool. And we are training on version 11g (11.1.1.6) which is a new release.
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Let’s start with a (not so) simple question….
“How is my new brand doing?”
More specifically, “How much have I sold, how is it impacting my support operations and what percentage of my total revenue is it generating?”
BI Challenges Today
• Siloed• Fragmented• Inconsistent• Report-centric• Restricted• Unintuitive Hasn’t the promise of BI
been there for the past decade?
Pervasive useAnalysts
Real-time, predictive dataHistorical data
Insight-driven business process optimization
Reporting results
To:From:
Unified infrastructure & prebuilt analytic solutionsAnalytic tools
The Evolving Role of BI
Unified, enterprise viewFragmented view
Separate BI, CPM Integrated Performance Mgmt
Oracle Business IntelligenceComprehensive, Integrated, Best-of-Breed BI Solutions
Oracle BI Suite
Oracle BI Applications
Oracle Data Warehousing
Enterprise-wide, Industry-Specific Analytic Applications
Best-of-Breed, Next Generation BI platform
Complete data warehousing solution
Oracle is the Worldwide Leader in Business Analytics
#1 in Analytic Applications#1 in Analytic Applications
- IDC- IDC
““One of the most comprehensive and One of the most comprehensive and innovative BI platforms…”innovative BI platforms…”
Leader’s Quadrant- GartnerLeader’s Quadrant- Gartner
#1 in DW Tools#1 in DW Tools
- IDC- IDC
Oracle BI Suite
Oracle BI Applications
Oracle Data Warehousing
Sources: IDC and Gartner
Oracle BI Suite Enterprise Edition
OLTP & ODSSystems
DataWarehouseData Mart
SAP, OraclePeopleSoft, Siebel,
Custom Apps
FilesExcelXML
BusinessProcess
Oracle BI Server
Common Enterprise Information Model
Reporting &
Publishing
Ad hoc Analysis
ProactiveDetectionand Alerts
Microsoft Office
Interactive Dashboards Advantages:
Consolidate and standardize BI tools
Unified BI metadata and infrastructure
Seamless BI user experience
Primary BI EE End User OptionsComplete Range of Insight Delivery Capabilities
Oracle Delivers
• Guided experience leads user from insight to action
• Intuitive and interactive dashboards/scorecards• Personalized, function-specific and role-based
Oracle InteractiveDashboards
Oracle Answers
• Ad-hoc data exploration• True business user self sufficiency• Create, modify and author analysis, pivots and
dashboards
• Dynamic problem/opportunity detection and notification
• Automated analytic workflows and processes• Tailored delivery for wide range of mobile
devices
Oracle Reporting & Publishing
• Schedule & distribute enterprise-class reports• Sophisticate “pixel-perfect” report layout
controls
Powerful Insight Across Data SourcesSimplify analysis of distributed data
• Point and click access to information spanning multiple physical sources• Users interact with simplified model• Shielded from complex physical data
• Complete and timely information• Real-time and historical data
• Enables high value cross-departmental analysis
“Show me sales through today for my highest value customers. Assure sufficient inventory to fulfill orders.”
DataWarehouse
ODS / Operational
Historical Sales (through
yesterday)
Today’sSales
InventorySystem
CurrentInventory
Oracle BI ServerIntelligent Request Generation
OBIEE Multi-Source BI
Web Server (IIS, Tomcat, Websphere, iPlanet)
Oracle BI ServerOracle BI Server
Intelligent Request GenerationIntelligent Request Generation
Externalized Authentication
Oracle BI EE Architecture
Data Source AdaptersData Source Adapters
NavigatorNavigator
Logical Request GenerationLogical Request Generation
Aggregate Navigator
Fragmentation Optimization
Multi-Pass /Sub-Request Logic
Optimized Query RewritesOptimized Query Rewrites
Session ManagementSession Management
Me
tad
ata
In
terc
ha
nge
Me
tad
ata
In
terc
ha
nge
Logical SQL ODBC/JDBC (Logical Business Model)Logical SQL ODBC/JDBC (Logical Business Model)
Cache Cache ServicesServices
LDAP
DB Authentication
Custom Authenticator
Oracle BI Oracle BI AdministrationAdministration
Analytical and Operational Data Sources
Metadata Documentation ServicesMetadata Documentation Services
Metadata Management ServicesMetadata Management Services
Multi-User Development ServicesMulti-User Development Services
Server Management ServicesServer Management Services
ODBC over TCP/IP (SSL)
Sys
tem
/ P
erf
M
oni
tori
ng
Sys
tem
/ P
erf
M
oni
tori
ng
Oracle BI Oracle BI Cluster ControllerCluster Controller
ODBC, CLI, OCI, XML, MDX
Oracle BI WebOracle BI WebSOAP Web Services, XML and URL InterfaceSOAP Web Services, XML and URL Interface
Cache Services (Web) & Connection MngmtCache Services (Web) & Connection Mngmt
XML XML FrameworkFramework
Web Web Catalog Catalog ServiceService
User Profiling, Security and Session MngmtUser Profiling, Security and Session Mngmt
Oracle Interactive Oracle Interactive DashboardsDashboards
Oracle AnswersOracle Answers
Load BalancerLoad Balancer
Secu
rity Se
rvicesS
ecurity S
ervices
Que
ry Go
vern.
Que
ry Go
vern.
Oracle Delivers Oracle Delivers ServerServerScheduling/Event ServicesScheduling/Event Services
Agent Execution LogicAgent Execution Logic
Device Adaptive ContentDevice Adaptive Content
TCP/IP (SSL)
Javascript for Usability & Interactivity
Web BrowserXML, HTML,
XLS, PDF, TXT over
HTTP/HTTPS
External Applications and PortalsHTML, SOAP over
HTTP/HTTPS
Execution EngineExecution Engine
SAW Bridge (J2EE/ISAPI)SAW Bridge (J2EE/ISAPI)
TCP/IP (SSL)
Web Server (IIS, Tomcat, Websphere, iPlanet)
Oracle BI ServerOracle BI Server
Intelligent Request GenerationIntelligent Request Generation
Externalized Authentication
Data Source AdaptersData Source Adapters
NavigatorNavigator
Logical Request GenerationLogical Request Generation
Aggregate Navigator
Fragmentation Optimization
Multi-Pass /Sub-Request Logic
Optimized Query RewritesOptimized Query Rewrites
Session ManagementSession Management
Me
tad
ata
In
terc
ha
nge
Me
tad
ata
In
terc
ha
nge
Logical SQL ODBC/JDBC (Logical Business Model)Logical SQL ODBC/JDBC (Logical Business Model)
Cache Cache ServicesServices
LDAP
DB Authentication
Custom Authenticator
Oracle BI Oracle BI AdministrationAdministration
Analytical and Operational Data Sources
Metadata Documentation ServicesMetadata Documentation Services
Metadata Management ServicesMetadata Management Services
Multi-User Development ServicesMulti-User Development Services
Server Management ServicesServer Management Services
ODBC over TCP/IP (SSL)
Sys
tem
/ P
erf
M
oni
tori
ng
Sys
tem
/ P
erf
M
oni
tori
ng
Oracle BI Oracle BI Cluster ControllerCluster Controller
ODBC, CLI, OCI, XML, MDX
Oracle BI WebOracle BI WebSOAP Web Services, XML and URL InterfaceSOAP Web Services, XML and URL Interface
Cache Services (Web) & Connection MngmtCache Services (Web) & Connection Mngmt
XML XML FrameworkFramework
Web Web Catalog Catalog ServiceService
User Profiling, Security and Session MngmtUser Profiling, Security and Session Mngmt
Oracle Interactive Oracle Interactive DashboardsDashboards
Oracle AnswersOracle Answers
Load BalancerLoad Balancer
Secu
rity Se
rvicesS
ecurity S
ervices
Que
ry Go
vernm
ent
Que
ry Go
vernm
ent
Oracle Delivers Oracle Delivers ServerServerScheduling/Event ServicesScheduling/Event Services
Agent Execution LogicAgent Execution Logic
Device Adaptive ContentDevice Adaptive Content
TCP/IP (SSL)
Javascript for Usability & Interactivity
Web BrowserXML, HTML,
XLS, PDF, TXT over
HTTP/HTTPS
External Applications and PortalsHTML, SOAP over
HTTP/HTTPS
Execution EngineExecution Engine
SAW Bridge (J2EE/ISAPI)SAW Bridge (J2EE/ISAPI)
TCP/IP (SSL)
Oracle BI EE Architecture
Enterprise Business Model Administration
Physical Layer – “Intelligent Request Generation”Reads in system catalog
Multiple sources
Optimized SQL generation
Regardless of Schema
Function ship to appropriate data sources/Compensation
DB2Supply Chain
DM
TeradataOLAP
OracleERP.
XML DataSource
SQL ServerAcxiom
SiebelOperational
Enterprise Business Model AdministrationBusiness Model Layer – “Calculation Engine”
Physical complexity converted to logical subject areas
Drill-Paths
Complex/Derived Measures (Level-based, time series, dimension-specific, nested)
Aggregate/Fragment Aware
Enterprise Business Model Administration
Presentation Layer
Role-based, in context, personalized presentation – Oracle Answers
Web Server (IIS, Tomcat, Websphere, iPlanet)
Oracle BI ServerOracle BI Server
Intelligent Request GenerationIntelligent Request Generation
Externalized Authentication
Oracle BI EE Architecture
Data Source AdaptersData Source Adapters
NavigatorNavigator
Logical Request GenerationLogical Request Generation
Aggregate Navigator
Fragmentation Optimization
Multi-Pass /Sub-Request Logic
Optimized Query RewritesOptimized Query Rewrites
Session ManagementSession Management
Me
tad
ata
In
terc
ha
nge
Me
tad
ata
In
terc
ha
nge
Logical SQL ODBC/JDBC (Logical Business Model)Logical SQL ODBC/JDBC (Logical Business Model)
Cache Cache ServicesServices
LDAP
DB Authentication
Custom Authenticator
Oracle BI Oracle BI AdministrationAdministration
Analytical and Operational Data Sources
Metadata Documentation ServicesMetadata Documentation Services
Metadata Management ServicesMetadata Management Services
Multi-User Development ServicesMulti-User Development Services
Server Management ServicesServer Management Services
ODBC over TCP/IP (SSL)
Sys
tem
/ P
erf
M
oni
tori
ng
Sys
tem
/ P
erf
M
oni
tori
ng
Oracle BI Oracle BI Cluster ControllerCluster Controller
ODBC, CLI, OCI, XML, MDX
Oracle BI WebOracle BI WebSOAP Web Services, XML and URL InterfaceSOAP Web Services, XML and URL Interface
Cache Services (Web) & Connection MngmtCache Services (Web) & Connection Mngmt
XML XML FrameworkFramework
Web Web Catalog Catalog ServiceService
User Profiling, Security and Session MngmtUser Profiling, Security and Session Mngmt
Oracle Interactive Oracle Interactive DashboardsDashboards
Oracle AnswersOracle Answers
Load BalancerLoad Balancer
Secu
rity Se
rvicesS
ecurity S
ervices
Que
ry Go
vern.
Que
ry Go
vern.
Oracle Delivers Oracle Delivers ServerServerScheduling/Event ServicesScheduling/Event Services
Agent Execution LogicAgent Execution Logic
Device Adaptive ContentDevice Adaptive Content
TCP/IP (SSL)
Javascript for Usability & Interactivity
Web BrowserXML, HTML,
XLS, PDF, TXT over
HTTP/HTTPS
External Applications and PortalsHTML, SOAP over
HTTP/HTTPS
Execution EngineExecution Engine
SAW Bridge (J2EE/ISAPI)SAW Bridge (J2EE/ISAPI)
TCP/IP (SSL)
Oracle BI ServerCommon Enterprise Information Model
Simplified Logical Model
The Oracle BI server presents as a logically modeled database enabling the Common Enterprise Information Model.
This provides powerful calculation, computation and federation capabilities to
3rd party tools as well as our own.
A Day in the Life of a Query
A Day in the Life of a Query
A logical request comes in asking for
Brand, Closed Revenue (GL) Service Requests (Call Center) Share of Revenue (Derivation)
A Day in the Life of a Query
Oracle BI Server Cache
The Server will check to see if this request can be fulfilled via a prior request using
Server Cache.
This is an on-demand intelligent shareable and secure cache that can support:
Subsets, Aggregations and Derivations
A Day in the Life of a Query
Navigator
If it is the request is cannot be fulfilled by cache then the server will intelligently
process the request
A Day in the Life of a Query
Multi-Pass/Sub-Request Logic
Does this analysis require sophisticated analysis such as an OLAP calculation?
[Revenue Share]
The Server will determine the best possible way to provide this
calculation/computation
A Day in the Life of a Query
Fragmentation Optimization
Does this request span across partitions or silos of data?
[Closed Revenue and Service Requests]
The server will determine based on the request if it should navigate to both or only one. It will automatically resolve fan traps.
A Day in the Life of a Query
Aggregate Navigator
Is there an aggregate that can better satisfy this request versus hitting the
detail?
{Brand Summary Table}
The Server will apply approprate summary redirection to provide the quickest
response.
A Day in the Life of a Query
Optimized Query Rewrites
What can be function-shipped down to the database versus performed
/supplemented by the computation capabilities of the Server.
The server will provide a consistent set of functionality to the user regardless of
underlying datasource.
Oracle BI ServerExploiting Native Database Functionality
select distinct D1.c2 as c1,
Rank() OVER ( ORDER BY D1.c1 DESC ) as c2
from
(select sum(T677."ActlExtnd") as c1, T699."District" as c2
from
"d1_customer" T699, "d1_orders" T677
where ( T677."repkey" = T699."SalesRep" ) group by T699."District") D1
order by 1
select D1.c2 as c1, D1.c1 as c4
from
(select sum(T1397."ActlExtnd") as c1, T1384."District" as c2
from
"D1_customer" T1384, "D1_orders" T1397
where ( T1384."repkey" = T1397."SalesRep" ) group by T1384."District" ) D1
[Rank Calculation Performed on Oracle BI Server
To Compensate for the Limitations of MS SQL Server]
Oracle BI ServerOptimized Native SQL Rewrites
A Day in the Life of a Query
Cache Services
The request once executed will now be available to other users as a cache entry.
Oracle BI ServerSystem Services
System Services
Clustering:Add stacks as needed in a share nothing clustered environment.
Session Management and Governance:Query throttling via connection pools and authorization
Security Services:Integration with OID, LDAP with sophisticated data driven personalization mechanisms.
D E M O N S T R A T I O N
Oracle BI Suite Enterprise Edition
Drive Pervasive IntelligenceAll Departments, Users, and Processes
Unsurpassed Usability Anywhere, Anytime Rich, interactive Web interface Guided analytics Seamless user experience Robust personalization Simplified business model Abstraction from physical sources Complex calculations made easy
Dashboards, ad hoc, alerts, reports Any device Full mobile disconnected analytics Integrated with business processes Embedded analytics Portal integration Extranet
DW DesignDW Design
Leverage Prebuilt Oracle BI Applications Changing the Economics of BI
Build from Scratchwith Traditional BI Tools
OracleBI Applications
Back-end Back-end ETL andETL andMappingMapping
Define MetricsDefine Metrics& Dashboards& Dashboards
Training & Training & Roll-outRoll-out
Prebuilt ETL Business Adapters for Siebel, Oracle, PeopleSoft, SAP, others
Prebuilt DW designAdaptable to your enterprise DW
Role-based dashboards and alerts Thousands of pre-defined metrics
Weeks or months
Pre-built ETL Pre-built ETL TailoringTailoring
DW Design ModDW Design Mod
Specific MetricsSpecific Metrics& Dashboards& Dashboards
Training & RolloutTraining & Rollout
Quarters or Years
Faster deploymentLower TCOAssured business value
With BI Suite EE you can:
1. Build custom BI apps
2. Buy Oracle BI Apps
3. Do a mix of both
OBIEE Features vs. 11g DB
OBIEE• Time and Value Based
Partitions for BI
• Aggregate awareness through defined views in data sources
• Single, secured logical definition for BI usage
Oracle Database 11g• Time, Value, Interval Based
Partitioning for Enterprise
• Transparent, highly scaled aggregate awareness for enterprise apps (OLAP)
• Single, secured physical definition of enterprise
OBIEE Provides Tools for the Roadmap to Best Practice BI/DW
AQ&