Target audience Gabriella

NikolEwelina

Audience

• An audience is when you have a range of people which are typically the main people who you are targeting your product towards.

• They are people who are first going to consume your product, then they tend to give you feedback for improvements.

• With these improvements, they tend to help enhance your work for a better outcome the second time you do it.

Audience expectations of the psychological horror genre

We have chose to do the genre psychological horror.

Generally the audience would expect to see:

• A character with some sort of psychological problem

• An enigma code in order to engage the audience and to link to the character

• It set in a realistic setting such as a school, house or hospital

• Some type of story linking to the fear of the character

• A person facing some sort of problem

Audience expectations for psychological horror opening sequence

Generally the audience would expect to se the following things listed below.

• They would expect to see lots of confusion in order to create the high amounts of enigma codes.

• They would also expect there to be some kind of suspense towards the ending, so that they can stay engaged.

• There usually tends to be odd or strange things going on in their surroundings.

• The characters can be in an isolated place or a common place to create the sense of realism.

• Establish the main character from the beginning.

• For there to be hints throughout the opening sequence to keep the audience engaged the whole time.

Mass or Niche

Our opening sequence is going to be targeted at a mass audience because it has links to be a blockbuster movie because of all the conventions included. Also because the psychological conditions that our character has can start at a young age which we show, so it could happen at any other age. This makes it more relatable for a bigger audience.

What is a target and secondary audience?

Target audience:A target audience is the audience that you are intentionally making the product and they are the first group that you think about when creating your product. They are the ones that you know they will bring you success because you would have studied what they want and so you know that they will want your product.

Secondary audience:The secondary audience are the audience that you didn't initially think off whilst making your product, however they will still want to consume it even though you didn't study about them and did not think of them first when creating your product. They are anyone who is not in your target audience.

Target audience detailsDescription Explanation

Gender Both males and females

The genre psychological horror can appeal to both genders and also effect both.

Age 15-30 The age limit starts at 15 because children under that age can still be sensitive. This age range is also where most of the interests start.

Location Local If it is successful locally first, then it is easier to expand without there being a risk.

Social class Routine occupants to intermediates

They are the ones to most likely watch it because they have some free time on their hands, whereas the upper class might be working or on holiday all the time, so won't get a chance to see it.

Interests/hobbies Interested in psychological things

If they have a general interest, then they will most likely go and watch the film as it will also add to their own knowledge.

Social Group Peers who share the same interest and films they enjoy

Word of mouth nowadays tends to be a fats way of quick 'advertising', so if they share the same interests, then it's could help with popularity.

Profession/Role Teachers, students, psychiatrists and doctors.

They tend to be the ones most interested, so it would be easier to engage them in the film.

Sexuality All types Anyone could be interested or affected regardless of their sexuality.

Description Explanation

Gender Both males and females

Any gender is welcome to watch our opening sequence.

Age 30-55 At that age, it could still interest them as they have more life experiences, however not too old as it can cause distress.

Location Global Any audience are welcome to help make the film global and to help it succeed to a much wider audience.

Social class All types If they are able to watch it and are interested then they are welcome to.

Interests/hobbies Does not apply Audiences with other interests could find the film interesting even though it's not usually what they go for.

Social Group Open range Any social group can be talking about this film and it can apply to anyone, so they can watch it if they feel they can relate.

Profession/Role Open range Any profession could be interested regardless of what they professionally do.

Sexuality Doesn't apply It's is an open range to anyone.

Secondary audience details

How does your opening sequence appeal to your target audience?

Plot/story/Theme Forms Conventions

There is a psychotic clown who is standing outside a house and is waiting for the girl to come to him. We see his past when he was a young boy, torturing a clown doll as if it was, in a way, disturbing his sleep. (the clown doll will be the biggest enigma code as we see it lying in the bushes at the end). We see him then putting on his clown makeup, ready for his victim.

CAM SAMC:• Close ups• Over the shoulder• Two shots• POV• 180 degree rule• Setting• Mid shot• Non diegetic music

• The clown has a psychological problem that started from his child hood, which is a main convention in psychological horror.

• It is set mainly in parts of a house, which gives it a sense of realism.

• There are flashbacks to the clowns past, so you can make more sense of why he is disturbed now as an adult.

BBFC RatingsRatings Chosen rating for opening sequence Comments from guidelines

U

PG

12A

12

15 X Any of the following can be shown: strong violence frequent strong language (e.g. 'f***'). portrayals of sexual activity strong verbal references to sex sexual nudity brief scenes of sexual violence or verbal references to sexual violence discriminatory language or behaviour drug taking

18

Applying audience theory

Altman'A set of pleasures'The opening sequence is giving audience pleasure by creating mystery and a lot of enigma. This makes the audience feel the satisfaction of wanting to find out more like what is going to happen, and why it is happening.

Tudor'Genre is what we collectively believe it to be'We only understand that it is a psychological horror because of how we see the clowns childhood and how the clown is behaving as a grown up. They can also make connections between the clown doll and why he imitated it.