Open Practices Beyond Open Access

Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter

1

Open Practices For Researchers

Presentation by Brian Kelly, Cetis on 19 June 2014 for the Research and Innovation Conference 2014 at the University of Bolton

Open Practices For Researchers

Brian KellyInnovation AdvocateCetisUniversity of BoltonBolton, UK

Contact DetailsEmail: bk4@bolton.ac.ukTwitter: @briankellyBlog: http://ukwebfocus.wordpress.com/Cetis Web site: http://www.cetis.ac.uk/

Slides and further information available at http://ukwebfocus.wordpress.com/events/open-practices-for-researchers/

2

Hashtag: #boltonunirandi14

#boltonunirandi14

3

You are free to:copy, share, adapt, or re-mix;

photograph, film, or broadcast;

blog, live-blog, or post video of

this presentation provided that:You attribute the work to its author and respect the rights and licences associated with its components.

Idea from Cameron Neylon

Slide Concept by Cameron Neylon, who has waived all copyright and related or neighbouring rights. This slide only CCZero.Social Media Icons adapted with permission from originals by Christopher Ross. Original images are available under GPL at:http://www.thisismyurl.com/free-downloads/15-free-speech-bubble-icons-for-popular-websites 3

#boltonunirandi14

About Me

Brian Kelly:• Innovation Advocate, Cetis, University of Bolton• Formerly UK Web Focus, UKOLN from 1996-2013• Prolific blogger (1,300+ posts since Nov 2006)• User of various social networking tools to

support professional activities• Prolific speaker (~425 talks since 1996)

Research activities:• Peer-reviewed papers in Web accessibility,

standards, web preservation, …• Prizes: best research paper at ALT-C 2005 and

best communications paper at WAI 2010• Invited speaker at library / Web conferences

Intr

od

uct

ion

4

5

#boltonunirandi14

Google Scholar Citations

See http://scholar.google.co.uk/citations?user=ixey0RkAAAAJ

H-index=14 (according to Google Scholar Citations

#boltonunirandi14

About This Talk

Open access:• Benefits for researchers increasingly

understood This talk goes beyond open access:

• Open practices: sharing ideas on blogs • Open engagement: the role of Twitter • Dissemination: getting your research read• Gathering the evidence: social media

metrics / altmetrics • Making it work: identifying best practices

This talk provides tips for the connected researcher

Based on evidence gained from personal experiences

Intr

od

uct

ion

6

7

#boltonunirandi14

Top Tips for Jisc Inform

See http://www.jisc.ac.uk/inform/inform35/InternationalOAWeek.html

Intr

od

uct

ion

8

#boltonunirandi14

Who Cares?

Key stakeholdersThe institution:

Interests in institutional reputation; reporting, auditing, …

The library: Manages the institutional repository Support service

Your department: Interests in departmental reputation Will seek to exploit its research activities

You, the researcher, with interests in: Your personal research reputation Developing your network Future funding and research opportunities Your long-term (research) career

Intr

od

uct

ion

9

#boltonunirandi14

Do You Want to ‘Market’ Your Research?

Do you seek to change the world through your research or simply understand the world:

• Will you want to market your research?• Will you want others to market your research?• Will you have a detached view of your

research?

Ab

ou

t Y

Ou

#boltonunirandi14Why Open Access?• cc

“Piled Higher and Deeper" by Jorge Cham, www.phdcomics.com Used with permission.

1010

11

#boltonunirandi14

LSE Impact blog post,http://blogs.lse.ac.uk/impactofsocialsciences/2014/04/01/hefce-open-access-ref-gamechanger/

LSE Impact Blog

1 April 2014

My Papers

My papers in the University of Bath repository

12

Peer-reviewed

Abstract reviewed

12

Project reports, …

Invited paper

Download statistics to 16 June 2014

Largest downloads for Brian Kelly

13

Open Access Enhances Access

Content peer-reviewed (8 in first 15 most popular)

Abstract peer-reviewed (1)

Invited paper (3)

13

Least Downloaded Papers

Will papers in a repository be seldom seen?

What can be learn from approaches taken for the popular and unpopular papers? 14

15 June 2014

14

15

#boltonunirandi14

Learning from Mistakes

“Using Context to Support Effective Application of Web Content Accessibility Guidelines”, Sloan, Kelly et al, JWE (5), 2006

• Submitted in July 2005• Reviewers comments received in April 2006• Published in JWE (Journal of Web Engineering) in December 2006• PDF uploaded to repository in May 2012 (forgot about paper until

bulk uploads)

Reflections on implications given in “If a Tree Falls in a Forest” post

16

#boltonunirandi14

Learning From Success

“Library 2.0: balancing the risks and benefits to maximise the dividends”

• Most downloaded individual paper in repository

• But only recent download statistics available

2014

#boltonunirandi14

Evidence

How do we find out more?• Peak statistics for repository

only available for 1 yearBut:

Blog post about availability in Opus published on 11 August 2009

17Conclusion: Blog post responsible for initial popularity

Further investigation (of all my paper downloads) confirms large peak in August 2009

#boltonunirandi14

Beyond the Edge Cases

Little-downloaded paper:• Uploaded to repository 6 years after paper written• I was not lead author• Only PDF version uploaded• Never blogged about; never tweeted

Most popular paper:• Available in IR on launch of journal issue• I was lead author• Blog post published on day of launch• Available in PDF, MS Word & HTML formats• Link to paper subsequently tweeted & retweeted• About Web 2.0, so likely to be read by bloggers

But what about the majority of papers?

18

#boltonunirandi14

SEO or SMO

SEO (Search Engine Optimisation):Helping Google find your papers through:

• Writing style, document structure, …• In-bound links

SMO (Social Media Optimisation):Helping other people find your papers through:

• Sharing on social media services• Facilitating conversations• Viral marketing

SMO: Good for new papers, but not relevant for popular papers written from 2004-8

SEO: Document structure consistent. Difference appears to be significant nos. of in-bound links

19

#boltonunirandi14

Tip No. 1: Be Pro-active

Tip No. 1:Be pro-active

20

#boltonunirandi14

W4A 2012 Paper

Case study:• Paper on “A challenge to web accessibility

metrics and guidelines: putting people and processes first” given at W4A 2012 conference in Lyon in Apr 2012

Four co-authors agreed:• To collaborate in raising awareness of paper

and presentation of the paperHow:

• Writing blog posts on or just before conference• Participate on conference Twitter hashtag (e.g.

responding to comments while speaker is presenting)

Benefits:• Reaching out to a wider audience based on our

4 professional networks

21

22

#boltonunirandi14

Preparation

We:• Uploaded paper to repository so URL was

known• Provided a link to the paper in speaker’s

slides• Uploaded holding slide to Slideshare so URL

was known (slides were finalised shortly before talk)

We could then:• Prepare blog posts in advance• Create short URLs for use in Twitter in

advanceExamples of approaches to follow

23

#boltonunirandi14

Using the Institutional Repository

Paper uploaded to repository and blog post prepared

24

#boltonunirandi14

Using Other RepositoriesOpportunity to promote access to slides as well as the paper!

http://www.slideshare.net/sloandr/w4a12-coopersloankellylewthwaite

Metadata provided to give context to slides

25

#boltonunirandi14

Final slide provides (active) links to related work

#boltonunirandi14Tip No. 3: Monitor What Works

Tip No. 2:Make it easier for your peers to

access your work by providing links in a timely fashion

26

27

#boltonunirandi14

On 18 Apr 12:• 1,391 views on Slideshare

• Other slides had 3 and 311 views

By 15 Jun 14:• 9,861 views on

Slideshare

“Lies, damned lies & statistics” – but my 3rd most downloaded paper in 20123 citations in July 2012 / 10 in June 2014

Topsy and Event Hashtag

28

Buzz around event hashtag captured by Topsy

Topsy & Discussion About Slides

29

Topsy recorded discussions about slides

Topsy & Discussion About Paper

30

Topsy recorded discussions about paper

Note tweets about event (25) and slides (20) more popular than paper (7)

31

#boltonunirandi14Tip No. 4: Don’t Forget the Links!

Tip No. 3:Monitor what works for you (and

understand approaches which work for others)

The IR

32

Your papers should be hosted on your institutional repository

#boltonunirandi14

LinkedIn

• Links to paper added to• LinkedIn• Academia.edu• My pages on UKOLN Web site and blog• …

33

Academia.eduAcademia.edu

34

Note:• Links to papers in IR (not uploaded)• Importance of tags

Academia.edu users may find my papers here and LinkedIn users in LinkedIn. Why would I make it difficult for them?

Now 495 followers

The Institutional Web Site

35

You may also wish to provide links on your institutional Web site

Note direct links to paper in various formats

The Blog

36

If you have a blog you can provide links to your papers (again to all formats)

Commentable Pages on Blog

37

Recent development:Commentable pages for papers with links to key resources (IR & publisher’s copy, metrics, citations, …)Now 112

38

#boltonunirandi14

Tip No. 5: Don’t Forget the Google Juice!

Tip No. 4:Don’t forget the Google juice!

#boltonunirandi14

Importance of Google

Context:• Between 50-80% of traffic to IRs are from

Google (may be higher if direct links to PDFs not recorded by Google Analytics)

What provides ‘Google juice’:• On-page SEO techniques

(structure, writing style, …)• Links to pages, especially

from highly-ranking sites

What’s different about IRs?• Same page structure• Therefore importance of links

to repository

39

#boltonunirandi14

Importance of Google

Context:• Between 50-80% of traffic to IRs are from

Google (may be higher if direct links to PDFs not recorded by Google Analytics)

What provides ‘Google juice’:• On-page SEO techniques

(structure, writing style, …)• Links to pages, especially

from highly-ranking sites

What’s different about IRs?• Same page structure• Therefore importance of links

to repository

40

#boltonunirandi14

What Delivers Google Juice?

Survey of SEO ranking of 24 Russell Group IRs carried out in August 2012.Findings:

• Google, YouTube, Blogspot, Wikipedia and Microsoft are highest ranking domains with links to IRs

41

• Blogspot.com & WordPress.com have significantly larger number of links to IRs

• Links from institutional domain (e.g. locally-hosted blogs) provide little Google juice!

Blogspot.comWordpress.com

42

UK Web Focus blog has a rotating Featured Paper link

UK Web Focus has timely blog posts about papers

UK Web Focus has links to all papers

43

#boltonunirandi14Tip No. 7: Develop Your Network

Tip No. 5:Develop your network

#boltonunirandi14“It’s About Nodes and Connections”

Cameron Neylon keynote at OR 2012: “Networks qualitatively change our capacity”

• With only 20% of a community connected only limited interaction can take place

• This increases drastically as numbers of connected nodes grows

Examples:• Phone networks (no use with only 1 user!)

• Tweeting at confereces• Galaxy Zoo

44

“Filters block. Filters cause friction”Need for client-side, not supply-side filters.

Tweetchat

Tweetchats:• Discussions on

Twitter• Specific topic

covered at specified time

• Use hashtags e.g. #PhDchat, #ECRchat Summary at

Survey findings:“give a community & shared space to explore ideas”“regular opportunity to network with a wide range of people I wouldn’t otherwise meet”“have very interesting and thought-provoking discussions/debate”

45

46

#boltonunirandi14

Too Much Information?

Let’s skip to the conclusions!

47

#boltonunirandi14Tip No. 7: Develop Your Network

Tip No. 6:You can’t ignore Google

#boltonunirandi14

Google Scholar

• Google Scholar is better!

48

#boltonunirandi14

Google Scholar

• Google Scholar is better!

49

#boltonunirandi14

Google Scholar

• You should claim your profile while your institutional email address is valid.

50

#boltonunirandi14

Google Scholar

• You can also receive alerts of new citations

51

52

#boltonunirandi14Tip No. 7: Develop Your Network

Tip No. 7:Understand the potential benefits

of Twitter

#boltonunirandi14

Twitter

• You can’t ignore Twitter!

53

#boltonunirandi14Twitter Works For Professionals

Mellisa Terras’ blog post on how Twitter increases downloads for peer-reviewed papers

54

Other potential areas for such use of Twitter

• Promoting your project outputs • Promoting events• …

#boltonunirandi14

Understanding Twitter

Applications such as SocialBro provide an understanding of how Twitter is being used

55

• Most tweet daily• Most follow >100

• Most tweet <=5 times

1329

#boltonunirandi14Using Twitter (For The Sceptic)Not a natural Twitterer, but see benefits?

• Have an avatar (portrait, animal, hobby)

56

Grow your community (cf the conversations you miss)• Participate in hashtagged events so like-minded people

see you exist• Share links to resources you care about (your stuff;

stuff you’re reading)• Favourite tweets (so others can see you’ve done so and

maybe then follow you)

Understand Twitter Interactions

An @ message (can be delivered by SMS)

57

New followers: which should I follow back?

The tweets which have been retweeted (RTd)Tweets which have been favourited (bookmarked)

58

#boltonunirandi14

Health Warning!

Suggestions given can help to enhance the visibility of one’s research.

Highly visible and popular research is not necessarily an indication of quality!

59

#boltonunirandi14

Conclusions

1. Be pro-active2. Make it easier for your peers to access your

work by providing links in a timely fashion 3. Monitor what works for you4. Don’t forget the Google juice5. Develop your network6. You can’t ignore Google7. Understand the potential benefits of Twitter

Cartoon

60

Any Questions?

61

#boltonunirandi14

Questions?

Any questions, comments, …?

62

#boltonunirandi14

This presentation, “Open Practices For Researchers” by Brian Kelly, Cetis is licensed under the Creative Commons Attribution 3.0 Unported Licence

Note the licence covers most of the text in this presentation. Quotations may have other licence conditions.

Images may have other licence conditions. Where possible links are provided to the source of images so that licence conditions can be found.

Slides and further information available athttp://ukwebfocus.wordpress.com/events/open-practices-for-researchers/

Licence and Additional Resources