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Project: Rome Open Museum Team: Fish in the CityA mobile enriched Pass for art enthusiasts
Università Roma "La Sapienza"
Master UX - User Experience
Open Museum:A mobile enriched Pass
for art enthusiasts
Project: Rome Open Museum Team: Fish in the City
The Capitoline Museums in Rome are the most ancient public gallery in the world.
Context: a cultural landscape
The Musei Capitolini in Rome are regarded as the most ancient public gallery in the world.
Context: a cultural landscape
Their collections feature classical art, bronzes and sculptures, Etruscan vases, mural decorations, Renaissance paintings
The main mission of the Museums is to preserve art and culture and to spread it to the people, raising a sense of respect and ownership of the common heritage
Context: a cultural landscape
Project: Rome Open Museum Team: Fish in the City
All the area is protected by the Unesco and represents the quintessence of the Italian heritage.
The Museums are located in the Campidoglio area, near to the Colosseum and to the Roman forums.
The field is complex, crowded and very very famous
500.000 visitors / yearfor the Capitoline Museums only
Project: Rome Open Museum Team: Fish in the City
What do the museum stakeholders say:
"The museum is a city "It is alive, always changing,It may need some time to get accustomed
"The museum is a lens"It should help people to see
The museum is also a business. It has employees, stakeholders, money constraints
"Artworks should be speaking"There is a world of stories in every single vase
(source: interviews with stakeholders)
(source: interviews with users)
Emerging profiles:
* Users with a focus on Art, experts * Users in Rome for the first time, sometimes feeling "overwhelmed" by the place * Users perfectly aware of the context, but having time or logistics constraints * Users looking for emotions to live and tell
What do users say:
"Wonderful""Perfect""Overwhelming""It's a relevant museum!""I was just walking.. ""We bought a guide and started planning the tour""It's all so beautiful""I'm lost!"
How could this experience be better?
Project: Rome Open Museum Team: Fish in the City
Visitors are generally delighted by the Museums. Even so they could use more support in
spatial and cognitive orientationorient themselves in and out of the museums and be aware of the path they are following
be sure that they dont' miss anything that could interest them and they are able to find what fullfills their interest
time management, comfortbe able to have a pleasant visit even in a short lapse of time .. or be comfortable during a long one
keeping memoriesgive them back something to help remembering and sharing their experience (pictures, moments, information)
sharing emotions collectively, as a modern version of a guestbook.
Project: Rome Open Museum Team: Fish in the City
Our Mission
Our idea is to build a system made of simple services, each one adding a value to the visit. The system gives more sense to the whole
experience.
Our vision regards users as a treasure: they are truly a part of the richness of the museum
Our mission is to enhance visitors experience through a establishing a connection with the city and to help museums offering a great experience not only to the many tourists that are visiting Rome for the first time, but also to the returning ones and to citizens
Roma Open Museum is a mobile enriched pass for art . The pass allows visitors to extend conveniently the time of their visit, providing pragmatic solutions to logistic issues and allowing them to discover reach and explore the museum seamlessly, as a part of the city.
It is delivered through a mobile app which provides orientation, personalization and augmentation of the museum experience.
It is "sensible" to the museum internal context (people, spaces, artworks, services): it is capable to inform users about the status of the museum and to gather visitors preferences in order to narrate the museum to the city
Our concept
Project: Rome Open Museum Team: Fish in the City
● Open Museum Pass● city and museum Maps● museum Guide● Services and benefits● generated Projections ● experience Diary
How do we do itThe components
Project: Rome Open Museum Team: Fish in the City
Users can download the app for free and use it to buy an Open Museum Pass
User can learn about...
Museum Information
Artworks catalog
Temporary exhibitions
News and Events
Outdoor and indoor localization, collections, artworks tracking, personalized itineraries and other tools
Welcome view
The APP is the basic layer
More museumsMore timeMore services
Project: Rome Open Museum Team: Fish in the City
The PASS extends the visit experience
Priority access, advantages on public transportation, extended visit options, discovery of the museums network
Service touch-points are physical and digital: Website - Appstore - Infopoint - Open Displays - Ticket Office (device rental)
The Maps make the visit easy
Project: Rome Open Museum Team: Fish in the City
Localization of artworks and facilities, highlighting of masterpieces, panoramic spots and services
Exploration
Finding specific artworks
Exploring Room by Room
Following a tour
Users can always find the position of a particular artwork in the museum
In front of an artwork, users can choose the intensity and the "style" of the interaction with the Guide.
The Guide provides all the content
Basic Identificationvisual identification of the artwork, basic information,room localization
Information● in-depth readings ● audio contents ● image/video gallery with details and
reconstructions
InteractionUsers can add content and preferences. Common actions such as taking a picture or making an annotation can be done directly from the app.
Project: Rome Open Museum Team: Fish in the City
You may need more details and info, or simply want to stare at the artwork..
In the museum space
Research insight: one of the most important part of the tour is the emotional experience that one lives in front of the artwork.
Design challenges: 1. can we give users the possibility to preserve this emotion without breaking the visit flow?2. could users engagement influence potential visitors outside the museum?
A single action allows the user to save in diary all the info about an artwork.
The same gesture is also a preference which can be used by the museum.
Project: Rome Open Museum Team: Fish in the City
Impressions are made valuable
Impressions become
expression
.. to review or to remember .. to make the experience shared
IMAGE OF THE FORUMS
Project: Rome Open Museum Team: Fish in the City
Impressions saved for yourself become a value and a recommendation for others,
effortlessly.
They are aggregated thanks to the museum and brought to life at the end of the day,
creating a projection made of IMAGES of the most loved pieces of art.
In the City Space
A Collective Expression
play
Additional services: relax and recharge
During lunchtime or a coffee break on the museum terrace, or in the bookshop, users can deploy safely their devices into recharge boxes.
Open displays helps users reviewing their itineraries or discovering the service.
Project: Rome Open Museum Team: Fish in the City
Preserving and extending the tourThe Diary contains everything related to the user tour. Content produced during the visit is stored and can be reviewed or exported later on.
Preserving the experience: The Diary
User ContentLoved artworks
Selected Tour
Pictures and annotations
Museum Suggestions(books, exhibits)
Museum Services (cafè, shop, restrooms)
Project: Rome Open Museum Team: Fish in the City
The Museum is an actor in the process: it gives value to users actions, creating social awareness and enhancing its own visibility
qui servirebbe un diagrammino UTENTI _ SPAZI _ AZIONI del tipo:user inside: valuta opera -> opera in diariomuseo istituzione: accoglie utente, raccoglie preferenza, connette con lo spazio fuoriuser outside -> vede proiezione, acquisisce informazione (puo diventare utente dentro)
Connecting actors: new value
the Museum
connects inside and outside
welcomes visitors
collects preferences
Project: Rome Open Museum Team: Fish in the City
Connecting spaces: emotions and recommendations
Spaces are connected by Visitors Generated Contents, which become the key point of the of the inside-outside transition.
keepsmemories
user inside evaluatesartworks user outside
receives info
sees video projection
Visitors contents are making museum walls transparent to the city
Open Museum from me to we: an interpretation
Project: Rome Open Museum Team: Fish in the City
Levels of participation
- The five stages of partecipation as described by Nina Simon in "The partecipatory museum"
users meet following common preferences or planned itineraries || users naturally gather during the projections
user builds custom itineraries, takes pictures, gives preferences
user uses the open museum app / pass
user publish his collections on a dedicated platform
museums aggregates preferences: public projection
- The Open Museum scenario: a private interaction perfor- med at Stage 2, generates a public effect at Stage 3-4
Pros: an original creation is produced every timeCons: emotional nuances are hard to represent and communicate
Emotional ratingVisitors can associate an "emotional rating" to the artworks; the system creates generative projections from the ratings
Tweet wallVisitors comments about artworks and collections are marked with an hashtag and projected outside
Pros: gives voice to visitor, promotes socializationCons: moderation may be neede; visitor effort is higher
Alternative participation scenarios
Project: Rome Open Museum Team: Fish in the City
Technology
NFC tracking to map artwork position
Wi-fi projector for the art light-show
Sensors to detect crowd condition
Wifi localizationto navigate the museum with the indoor map
Technology overview
Project: Rome Open Museum Team: Fish in the City
The museum it needs to have a wifi connection. Every room and every hallway should be provided with an access point.We can track the user trough the currently associated access point.Making AP signal weak we can be sure that the user can have only one access point per room.The app will ask to the server in which room it appears to be, and the server will know which room is associated to that specific access point.
Wifi localizationto navigate the museum with the indoor map
Indoor navigation
Project: Rome Open Museum Team: Fish in the City
NFC tracking to map artwork position
Artworks tracking
Project: Rome Open Museum Team: Fish in the City
We want to constantly know the position of an artworks, in the event that they are moved elsewhere for maintanance or for exhibit needs.We can map the rooms with the access point system in order to communicate to the server which artwork work is in a specific room.It just needs a NFC reader and a NFC tag on the artwork.After the initial mapping of all artworks, anytime a artwork is moved elsewhere it just need to scan it again with the nfc reader.
All the users rating will be collected as data.These data will be processed in a video projection outside the museum.To make it possible it needs a wi-fi projector with 2.0 lens.The server will send the movie directly to the projector that will reproduce it in a public place.
Wi-fi projector for the art light-show
Wi-fi Projector
Project: Rome Open Museum Team: Fish in the City
We use sensor to track the crowd state of the museum. Sensors are placed in key points inside and immediately outside the museum to detect information like:
● passive infrared (movement)● temperature● humidity● air pressure
The information about crowding is derived and provided with other real-time data to the Open Museum app users and to the server to gather statistics..
Sensors to detect crowd condition
I-Crowd system
Project: Rome Open Museum Team: Fish in the City
Business
Project: Rome Open Museum Team: Fish in the City
● IMPROVE CONTENT MANTAINANCE (i18n)● REDUCE THE NEED OF ASSISTANCE
● TEMPORARY EXHIBITS, EVENTS● CONNECT WITH USERS DIRECTLY IN REAL TIME
● ENHANCE VISIBILITY OF FEATURED ARTWORKS● BOOST MUSEUM VISIBILITY ● LEVERAGE MUSEUM NETWORK
● EXPLOIT EXISTING SERVICES● ENCOURAGE RETURNING VISITORS● ATTRACT "SMART TOURISTS"
● GET TO KNOW USERS BETTER !
Business value
logistics
communication
services
visibility
knowledge
feasible easy to develop a pilot
scalable expand networks and partners, internationalization
exportable apply the model in a different context
Project: Rome Open Museum Team: Fish in the CityProject: Rome Open Museum Team: Fish in the City
outdoormap
Indoor map
guide and
contentrating
servicesfacilitiespass
Modularity and exportability
How could we adapt it to a different context or "cultural landscape"
adapting visual: logo avatar and color swatch
adapting contents: easily compose new sets and stories, giving priority to different media
adapting participation/projections: use a representative area in the city; personalize sharing according to "smartness" of a desired audience and flexibility of projection area;expose different user generated contents (eg: images, tweets)
● Releasing VCG as open data and inviting digital artists to use them as a source for their creations
●
● Allowing users to meet through the sharing of common interests and itineraries
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● Creating partnerships with other cities or making it an international network!
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●
Extensions
Project: Rome Open Museum Team: Fish in the CityProject: Rome Open Museum Team: Fish in the City
Extensions
Project: Rome Open Museum Team: Fish in the CityProject: Rome Open Museum Team: Fish in the City
Eleonora BorelliAlessandra CauMarco di GennaroDaniela GaggeroSimona Perfetti
TutorAnna Maria Recupero
SupervisorAlessandra Talamo
Team
openmuseumproject.wordpress.com