Keerthan G

IIM Indore

Why ? ?

The idea is based on online or E-marketing of

fashion apparel

Apparel sales by giving the customers a ‘ Try it

on yourself’ feel through ‘Virtual Trial Room’

Enables yourself to see the style and the fit

Pre-requisites

• Company should have a store in large cities to serve the customers

• Offer the customers online shopping facility

• Collect the photo and measurements

• Store it in a database for the customers to make online purchases

How does it really work?

1. First a website on which everything is

hosted

2. Costumers profile and picture is collected

3. Database of each customer is maintained

(contd)

Contd..

4. Costumers login to profile and browse through various styles and varieties of design

5. Select a particular design

6. Try it virtually on their body profile(image) maintained in the database

Contd..

Contd..

7. Virtual Trial Room: Have a feel of how it

looks on him/her

8. Order it online

9. Shipment within 7 days

10. Pay on delivery model

Login to account

Browse the collection

Select an apparel

Try it on the Virtual Trial Room

Check the fit

If satisfied order it

Shipped in 7 days

Pay on delivery

Rate the product on website

15 days return policy

What differentiates ben-E-fit from existing

online apparel vendors?Existing online vendors

Virtual try it on yourself.

Feel of how it looks on you.

Virtual Trial Room

No idea on how it appears

on you

Customized ordering

according to the

requirements

No customization. Standard

sizes and style.

Pay on delivery Most vendors are Pay on

purchase

Growth prospects

• Internet usage increasing drastically in India

• 100 million present Internet users.

• Online sales expected to touch Rs. 7,000 croresby 2015

• Online shopping to increase with ease in operations

• 100 per cent annual growth in online shopping in past few years

Target customers

• Internet savvy online purchasers

• City dwellers- because of convenience

and relief from traffic

• Price conscious buyers as it provides

price range selection

How are people assured of the service?

• A store in all big cities in India to buy in store as well as to address any issues in online shopping

• Rating of products and customer reviews on the website to give a quality assurance

• Informed buying service for the consumers

• Toll free telephone helpline

Typical website Home page

Selection Window

Virtual Online Trail Room

Feasibility of the Idea

• Optimal use of technology

• Easy implementation

• Handling of operations is the main

challenge and can be outsourced

• High value to the customers

References:

1. http://indiatoday.intoday.in/story/india-

online-shopping-consumer-

goods/1/159023.html

2. http://www.indiasocial.in/nielsen-global-

online-shopping-report