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The journey can be long and filled with many bumps
But don’t be deterred by those stumpsAnd those thumps and those slumps
Before you know it your content will be epicThink electric, energetic,
and even poetic!
As you embark on your content expeditionYou might find your business undergoing a huge transition
Going from being promotional to focusing on educationIs a huge leap and often takes some consideration
How do you succeed on this winding road?There is a clear path if you follow the code
Ignore all of those downers, and cynics, and naysayers
We’ll show you the way, you’ll soon be an A-player
Go out and explore to find your perfect content team
You want people who are creative, people who dream
You also want people who know how to leadAnd people who really understand your
exact business need
If you remember to talk less and listen moreJust like an airplane, your content will soar!
Your customers have insight, why not sit down and chat?
If they are scratching their heads then your content will fall flat
First, you want to focus on being a thought leader
Remember to think about benefits not only features
And soon you will build an army of business cheerleaders!
Next you will need to humanize your voiceIf you hit the right note your content will be the top choice
People will come from every land far and wideAll the way from the North, South, East and West Side
To sit and relax and read your content all daySo they can get back to work and put your suggestions into play
How do you create enough content to use?
In social media, email marketing, and other places you choose?
Take your big content pieces and start slicing and dicing
Put a new spin on them and make them enticing
From ebooks to infographics to slide decks and memes
So many great options to help you pick up steam
Don’t forget about blogs and videos aplenty
On topics from industry reports to the trendy
And as you keep creating, and writing, and sharingDon’t be afraid to take risks, don’t be afraid to be daring
Strike a debate and start a conversationAnd don’t be surprised when you’re looked at with admiration
Sometimes if you find you don’t know what to writeDig deep, ask your team, do some research, take flight
Then take all of that new content that you tirelessly wroteAnd think of the millions of ways to promote!Think email and social, your website, and more
For clicks and opens and leads galore
Oh, the content you will createDon’t worry friend, you too can be first rate
And at the end of your journey you soon will findContent is more than a tactic, it is really a state of mind
1) Go out and explore to find your perfect content team – look for people who are creative and people who dream!
2) Make sure your content is educational and fun, if you are too promotional your readers will run.
3) Take your big content pieces and start slicing and dicing, put a new spin on them to make them enticing!
4) Sometimes if you find you don’t know what to write, dig deep, ask your team, do some research take flight.
5) How do you promote all the content you wrote? Think email and social, your website and more, for clicks and opens and leads galore!
And now let’s sit down and do a recap.What are the top 5 tips, we’ll help you create a map.
About MarketoEasy, Powerful, Complete.
Marketo uniquely provides easy-to-use, powerful and complete
marketing software that propels fast-growing small companies and global
enterprises alike. Marketo’s marketing automation and sales effectiveness
software – including the world’s first integrated solution for social marketing
automation – streamlines marketing processes, delivers more campaigns,
generates more win-ready leads, and dramatically improves sales performance.
With proven technology, comprehensive services and expert guidance, Marketo
helps thousands of companies around the world turn marketing from a cost
center into a revenue driver.
Known for providing breakthrough innovation and fueling explosive growth,
Marketo was recently named one of America’s Most Promising Companies
by Forbes, the #1 Marketing Software Vendor on the INC 500, and the
#1 fastest-growing private company of 2011 by the Silicon Valley Business
Journal. In both 2011 and 2012 the company received the CRM Market Leaders
Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.
com customers also honored the company with two AppExchange Best of ’11
Awards, for Best Marketing Automation Solution and Best
Chatter Exchange.
U.S.A. Headquarters901 Mariners Island Blvd, Suite 200
San Mateo, CA 94402
Tel: + 650.376.2300
Fax: + 650.376.2331
www.marketo.com
blog.marketo.com
www.twitter.com/marketo
EMEA Ltd.Cairn House
South County Business Park
Leopardstown
Dublin 18, Ireland
Tel: + 353.1.242.3000
Designed by SCORCH®
Art Directed by: Dan McCarthy
Illustrated by: Steve Edwards