ODHE Website Action Plan Dr Bex Lewis, Digital FingerprintURL: http://www.slideshare.net/drbexl/odhe-national-meeting-day-2-february-2013

February 2013, for: http://odhegroup.wordpress.com

This work is licensed under a Creative Commons Attribution 3.0 Unported License.

http://odhegroup.wordpress.com

http://www.slideshare.net/drbexl/blogging-with-wordpress-for-odhe-jan-13

Who is going to be responsible?

http://www.sxc.hu/photo/1066204

Add a Bio

Contribution Timetable

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COPYRIGHTReally important to be aware of…!!

IMAGE SOURCES (E.G.)…

http://iStockPhoto.com Flickr Creative Commons: http://www.flickr.com/creativecommonshttp://www.sxc.huhttp://rgbstock.com

Creative Commons

What Content Works?

• “See what we’ve been up to”• Thoughts & Reflections• Reviews (Books, films, websites,

etc)• Challenging ideas for debate• Interviews (Text, Audio, Video)• ‘Best Of’ Content• ‘How-to’ Posts• 10 things you can… • Guest Posts

http://www.slideshare.net/rohitbhargava/the-25-basic-styles-of-blogging-and-when-to-use-each-one

What does a blog post look like?

• 300-800 Words• Internal Headings/Bolded Sentences• At least 1 image• 1 idea per post, around KEYWORDS• Headline = assume reader won’t read article• Careful ‘twists’ on words, don’t mislead• Clarify if it’s a personal opinion• Spelling/Grammar

Keep People Reading

How do you get people to (continue) read(ing) your blog?

• Pull vs Push content• Interesting content• Regular schedule (set posts in advance)• Take comments seriously• Social media – especially Twitter• Comment on others blogs• Offer thought leadership• Post URL on printed materials.

ODHE Categories & Tags

https://odhegroup.wordpress.com/2012/10/09/meet-a-member-name/

Meet a Member

https://odhegroup.wordpress.com/2012/10/13/reflections-on-odhe-national-meeting/

National Meetings

Feedback on National Event?

• One thing you enjoyed• One thing that made you think• One thing that you'll definitely

follow up• One thing that would have improved

your experience• Any other comments

https://odhegroup.wordpress.com/2011/06/20/organization-development-by-cheung-judge-holbeche/

Recommended Text

https://odhegroup.wordpress.com/2012/08/06/case-study/

Case Study

https://odhegroup.wordpress.com/2012/11/29/app-review-national-rail/

Resource

Blog Post Ideas…

• OD in practice – what is it/in HE – different perspectives. Everyone have a go at ‘elevator pitch’…

• OD in 140 characters // comment on other definitions

• Coaching & Mentoring (series)• Questions• Challenges• Difficult situations encountered• Case Study: St Andrew’s

• Respond to previous posts from a different perspective

• Positive gossip… • O.Dear… (humour)

• Is OD serendipitous?• Corridor Interventions (grab audio

conversations?) • How much can you plan for OD?

• 10 Tips for • engaging your staff• dealing difficult situations• challenges for performance

management

• How to collaborate in a competitive world/when does collaboration become competition?

• OD Interventions/Strategy• Luddite … challenges to use tech

in our roles• Book: Liggy Web: Happiness

http://bigbible.org.uk/tag/31daystabb/

@drbexl @digitalfprint @bigbible

Bex.Lewis@Durham.ac.ukAvailable for consultancy (after June!)http://digital-fingerprint.co.uk/category/projects/