NSI 2014: Beyond E-mails, Brochures, and Fairs: Reaching Students through Naviance

NAVIANCE SUMMER INSTITUTE 2014 PALM SPRINGS, CALIFORNIA

NAVIANCE SUMMER INSTITUTE 2014 | PALM SPRINGS, CALIFORNIA

Beyond Emails, Brochures and Fairs:

Reaching Prospective Students through Naviance

Stacy Soricelli High School Counselor

July 16, 2014


Who is Using Naviance?

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Who is Using Naviance?

At the end of the 2013-2014 school year, Naviance Family Connection reached:

7500 High Schools 100 Countries 2 Million High School Seniors 6 Million Students Worldwide 20.3 Electronic Documents (eDocs) sent to

Colleges/Universities


How Students Are Using Naviance?

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How Students Are Using Naviance?

Naviance is the first interface for students to experience a college campus.

College/university websites are unique in how they present their admissions criteria, academic offerings, campus visit options, and scholarship information.

Naviance provides students with a uniformed approach to searching for and comparing colleges/universities.


What Students See in Family Connection

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Making Your College Profile Work for You

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Making Your College Profile Work for You

To utilize your profile as a robust marketing tool:

Ensure all admissions counselors’ contact information is updated regularly

Provide updated information that would draw prospective students in, such as:

New Scholarships, Academic Programs or Majors, and Internship/Coop opportunities

Special Accolades or Awards for your college, particular programs, academic departments, and faculty

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Making Your Naviance Profile Work for You

Changes to admissions requirements for students interested in specialized programs of study, including Fine Arts, Nursing, and Engineering

Changes in admissions and financial aid deadlines

Housing updates such as new residences and off-campus student housing availability and new meal plan options or facilities

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How Can You Provide this Information?

Send a MS Word document containing all updates to the high school counselors in your assigned territories

Counselors will upload the document to the “From the Admissions Office for Students” or “Counselor Comments for Students”

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Other opportunities in which to leverage Naviance:

Update your enrichment/summer programs through the designated third party who provides this information to Naviance

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Other opportunities in which to leverage Naviance:

College Match – similar to “Scholarship Match,” colleges can set parameters for desired student populations and/or to extend their outreach to underrepresented students.

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Increasing Outreach to Prospective Students

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Naviance Features Students Use Most Frequently

Scattergrams Scholarship match Supermatch college search College confidential postings Upcoming college rep visits Overlaps (show screen shot) Using career inventories to explore careers

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Naviance Features Counselors Use Most Frequently

eDocs Admissions Contact Family Connection Communication Tool Scattergrams College Search Upcoming college rep visits Tracking Scholarship Money Updated Admissions Decisions Overlaps


Maximize Your Naviance Profile

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Maximizing Your Naviance Profile

Update KeyFacts more frequently than twice per year

Provide counselors in your territory with a word document listing all admissions updates to be uploaded

Consider working with the Naviance Higher Education Division to create a more robust Enhanced Profile, which offers several value-added marketing tools

Utilize no cost opportunities such as updating KeyFacts as frequently as you wish, and provide the National Center for Education Statistics (NCES) and Integrated Postsecondary Education Data System (IPEDS with the most accurate data

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Maximizing Your Naviance Profile

Consider an Enhanced Profile

While you may not have an Enhanced Profile, you are still afforded the same access as other colleges/universities in terms of college searches.

With an Enhanced Profile, your college/university can take advantage of several features which will draw in the college bound student, and his/her parents, as well as counselors.


How We Educate our Students and Parents

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How We Educate our Students and Parents

Each month we hold parent workshops on topics such as:

College planning Scholarships/Financial Aid Course planning NCAA considerations for Student-Athletes

We hold two workshops (one in fall and spring) dedicated solely to provide a tutorial for parents and students on how to utilize Naviance throughout the college planning process

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What’s Next?

Future considerations and discussion topics:

The ability to upload your calendar of visits once travel season begins – with/without mapping and open scheduler

Explore further development of the Naviance Mobile App

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Questions?