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new role social media in
scientific community
1 4 M a r c h 2 0 1 1
j ö r g k u r t w e g n e r ,
g e r t v a n k e r c k h o v e n &
y v e s d e c a t
p. 2 • social media UA • 14 03 11
long term communication partner of
Janssen Research & Development
who is talking?
exchange knowledge/ideas/… stimulate young scientists
align business & academic world
promoting science
interdisciplinary cooperation & open
innovation
gert van kerckhoven
yves decat
acknowledged
scientific community
builder
jörg kurt wegner
p. 3 • social media UA • 14 03 11
strategic communication platform
corporate & marketing
consultancy
creation
& implementatio
n
consultancy
board room consultancy &
audits
change management
issue & crisis management
training & development
communication
grafical
design
employercommunication
corporate communication
marketing
strategic & pragmatic partner
for long term solutions
our aim
p. 4 • social media UA • 14 03 11
issue management
corporate communication
employer branding
marketing
p. 5 • social media UA • 14 03 11
• European bus trip from Scandinavia to
Torino
• 20 students life sciences from 4 prominent
European universities:
Lund, Copenhagen, Amsterdam, Antwerp
• biannual pan-European meeting dedicated to scientific
research and innovation
• contributes to:
• development of a European scientific identity
• bridging the gap between science and society
• exchanging scientific information
• interdisciplinary contacts
• communication in the scientific field
p. 7 • social media UA • 14 03 11
no knowledge &
no engagement/participation/familiarity
with social media
• Facebook page
• info session Jörg
• blogs & links Jörg
• digital camera
tools
• tight schedule
• not scientific
• little to no involvement
• what’s the use?
• …
reasons
”My opinion about the use of social media has changed
radically. On forehand I was very skeptical about that. It is
mainly used for social chit-chat. What I didn’t recognize
was that it can be a strong instrument in science.“(Jan-Hein Hooijschuur)
most important learning
p. 8 • social media UA • 14 03 11
remarkable
# messages
last 40-50 years
communication = difference maker
scientific communication = textbook
example
While studying I searched in books
Photo – Flickr – emdot
I am in big pharma, knowledge management and communication is not only important, it is a critical strategy!
Regulations
Patients
-OMICS
Last 10 years
x5from 100k to 500k
Literature
Last 10 years
x1.6from 500k to 800k
Now, not only publications, but alsodata sources are ‘exploding’
Search and global collaboration withnon-digital media is not efficient, anymore.
Photo – Flickr – Chris Devers
Competition is global and efficiency is key! A growing long-tail raises a challenge forresearch funding (and business sponsors)
popularity
topics
Increase of new, user-centric and opportunities
How can we improve this?
Increase networking capacity, knowledge management, and
improve scientific communication (on multiple levels)
The ESOF network was created and stays tightly connected
ESOF network
Source: FaceBook, SocialGraph, joergkurtwegner
Do you still believe your publications geta constant attention?
Angewandte Chemie, 2011. DOI 10.1002/anie.201007335
Every connection adds and measures value
Photo – Flickr – Pink Sherbet Photography
Note: A publication is just one form of
communication and knowledge we
need to manage
There's a Mitsunobu inversion, via thiophenol, which occurs on a brutally hindered tertiary alcohol, which is certainly not something I'd expect to happen, or count on midwaythrough a thirty-odd step route.… But according to Rychnovsky, the published structure for the natural product has to be wrong!
The Hexacyclinol showdown! The power of science 2.0
Like almost every other chemistry journalist and blogger at the ACS meeting, I spent Wednesday afternoon at the "Total Synthesis of Complex Molecules" symposium, or as I’d come to think of it: "The Hexacyclinol Showdown.“!
Sources: [1], [2], [3], [4], [5], [6], [7] Blogging
Tips: Be honest, “real”, regular,be part of the crowd (one of us)
• Derek’s blog is very well established:– He got featured by Nature publishing group– Serves as a meeting place for pharma
people, posts can be triggered by audience
26Blogging
The digital age is the ‘metric’ age
27
Knowledge=People+InformationIntegration
Personal metrics are keyContribution transparency!
Blogging
Growth tips: A bi-directionalintegration is a win-win senario!
28
Knowledge=People+InformationIntegration
• Integration of other personal content• Facilitating sharing with network• Facilitating findability
Blogging
Growth tips: A bi-directionalintegration is a win-win senario!
29
Knowledge=People+InformationIntegration
My blog
Chemspider.com
Strenghten connectivity over silos
Blogging
Growth tips, check what is trendin friend networks and expand
knowledge=people+information
31
Best of the day
Microblogging
Growth tips: Twitter analyticsCytoscape and Google-OpenSocial
Find strong hubs in your networks, e.g.which Twitter followers have strong hubs you are not following till now?
32Microblogging
Growth tips – Break down the silosMake use of semantic crowd-sourcing
• http://reflect.ws“social” curation of content
• Mashups increase efficiency and decreases “discovery costs”
34Semantic web
For an efficient „digital“ communicationA training for scientists is a recommended strategy.
Questions? @joergkurtwegner
p. 36 • social media UA • 14 03 11
convince students of added value
of social media
social media day
create awareness
social media as integral part of
curriculum
prepare & coach
integrate in education
positioning of UA as pioneer
PR opportunities
presentation ‘new role social media
in scientific community’
what’s next?