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Mike Said delivers From Vision To Realization at Nedbank Small Business Seminar October November 2011
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brandStrategy.co.za
DreamBelieve Dare
Do
Opportunity knocks often… Most of us simply won’t open the door because it is often dressed in grubby overalls and looks a lot like hard work!
brandStrategy.co.za
brandStrategy.co.za
#NedbankSBS
brandStrategy.co.za
brandStrategy.co.za
brandStrategy.co.za
brandStrategy.co.za
If you always do what you always did, you always get what you always got!
brandStrategy.co.za
brandStrategy.co.za
brandStrategy.co.za
brandStrategy.co.za
Define your intent
Create your message
Discover what works
brandStrategy.co.za
Define Your Intent
Create your message
Discover what works
brandStrategy.co.za
Three frogs are sitting on a rock, when one had an idea to jump off… How many frogs are left on the rock?
Define Your Intent
Create your message
Discover what works
brandStrategy.co.za
Step #1 – Verbalise your vision and your intent and commit it to writing
brandStrategy.co.za
Workbook Exercise # 1Workbook Exercise # 1Workbook Exercise # 1Workbook Exercise # 1
My Vision Is…
To create a marketing and strategy agency that will be To create a marketing and strategy agency that will be To create a marketing and strategy agency that will be To create a marketing and strategy agency that will be
both effective and affordable to small and medium size both effective and affordable to small and medium size both effective and affordable to small and medium size both effective and affordable to small and medium size
business yet professional enough to appeal to large business yet professional enough to appeal to large business yet professional enough to appeal to large business yet professional enough to appeal to large
corporations toocorporations toocorporations toocorporations too
To Grow my current operation by 30% over the next two To Grow my current operation by 30% over the next two To Grow my current operation by 30% over the next two To Grow my current operation by 30% over the next two
yearsyearsyearsyears
To start enjoying my work again!To start enjoying my work again!To start enjoying my work again!To start enjoying my work again!
Create Your Message
Create your message
Discover what works
brandStrategy.co.za
Being able to express your vision to others & at times even to yourself is extremely important in getting the support & encouragement you will need to continue.
Create Your Message
Create your message
Discover what works
brandStrategy.co.za
Step #2 –Write your “instant impact message” now!
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Workbook Exercise # 2Workbook Exercise # 2Workbook Exercise # 2Workbook Exercise # 2
To…
Small & Medium Businesses & StartupsSmall & Medium Businesses & StartupsSmall & Medium Businesses & StartupsSmall & Medium Businesses & Startups
Seeking…
Marketing, Branding & Strategic AssistanceMarketing, Branding & Strategic AssistanceMarketing, Branding & Strategic AssistanceMarketing, Branding & Strategic Assistance
I Offer…
An affordable Professional ServiceAn affordable Professional ServiceAn affordable Professional ServiceAn affordable Professional Service
Discover What Works
Create your message
Discover what works
brandStrategy.co.za
Get out of your head, unplug yourself from the computer, and speak with others who have succeeded to discover what really works.
Discover What Works
Create your message
Discover what works
brandStrategy.co.za
Step #3 – Buy yourself a file or a notebook and start filling it with your thoughts, clippings, pics, ideas, suggestions… anything!
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Workbook Exercise # 3Workbook Exercise # 3Workbook Exercise # 3Workbook Exercise # 3
Collect Collect Collect!
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Don't bring your need to the marketplace, bring your skill. If you need money, go to the bank, but not
the marketplace. ~ Jim Rohn
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Protect Your Idea
Stop Struggling
The Reality Check
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Protect Your Ideas
Create your message
Discover what works
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You don't have to register your vision to obtain copyright and trademark protection. Protective laws work under the first-use rule--whoever uses an item first owns it.
Protect Your Ideas
Create your message
Discover what works
brandStrategy.co.za
Step #4 – Start a paper trail by using the templates provided in your workbook to track and monitor all ideas and meetings
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Workbook Exercise # 4Workbook Exercise # 4Workbook Exercise # 4Workbook Exercise # 4
Date:
1 September 20111 September 20111 September 20111 September 2011
Met With:
Thayn Niemand, Francis WrightThayn Niemand, Francis WrightThayn Niemand, Francis WrightThayn Niemand, Francis Wright
Discussed:
Plans and process for the new business visionPlans and process for the new business visionPlans and process for the new business visionPlans and process for the new business vision
Stop Struggling
Create your message
Discover what works
brandStrategy.co.za
Instead learn to Inspire!When you speak positively about your business, it inspires others to help you succeed rather than question your abilities.
Stop Struggling
Create your message
Discover what works
brandStrategy.co.za
Step #5 – By using the worksheet provided you can write a one page sales pitch that motivates and inspires
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Workbook Exercise # 5Workbook Exercise # 5Workbook Exercise # 5Workbook Exercise # 5
Who am I. (identify yourself )What I do. (my service or product offering)Who are my customers. (targeted prospects)What are my products/services. (description of product)Reasons to buy my products/services. (brief yet subtle selling message)The value the customer will derive. (the follow-up
tagline may be added)
The Reality Check
Create your message
Discover what works
brandStrategy.co.za
To succeed, don't dismiss any threats. Reaffirm your commitment, and create a strategy to move forward by conducting a reality check.
The Reality Check
Create your message
Discover what works
brandStrategy.co.za
Step #6 – Learn to write an honest assessment of the current situation and to formulate action steps that will take you through this
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Workbook Exercise # 6Workbook Exercise # 6Workbook Exercise # 6Workbook Exercise # 6
Date:
1 September 20111 September 20111 September 20111 September 2011
Challenge:
Insufficient capital to take vision to marketInsufficient capital to take vision to marketInsufficient capital to take vision to marketInsufficient capital to take vision to market
Action:
Set up meeting with Nedbank Small Business to discussSet up meeting with Nedbank Small Business to discussSet up meeting with Nedbank Small Business to discussSet up meeting with Nedbank Small Business to discuss
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Strategy without tactics is the slowest route to victory. Tactics
without strategy is the noise before defeat. – Sun Tzu
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Test Your Vision
Personal Costs
Your Marketing Plan
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Test Your Vision
Create your message
Discover what works
brandStrategy.co.za
Passion sometimes clouds judgment. Thinking that you know what is best for your customers is one of the most common mistakes in formulating an idea.
Test Your Vision
Create your message
Discover what works
brandStrategy.co.za
Step #7 – Learn to ask questions and conduct inexpensive research both on and offline
Who?
_______________________________________________
_______________________________________________
What?
_______________________________________________
_______________________________________________
Where?
_______________________________________________
_______________________________________________
When?
_______________________________________________
_______________________________________________
How?
_______________________________________________
_______________________________________________
NOTES: Workbook Exercise Number 7
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Workbook Exercise # 7Workbook Exercise # 7Workbook Exercise # 7Workbook Exercise # 7Conducting Online Surveys
www.surveyg i zmo . comwww.surveyg i zmo . comwww.surveyg i zmo . comwww.surveyg i zmo . com
And spe ak ing o f s u r ve y s… b i t . l y / sbseminar
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Complete our online survey and receive a 50% discount off
my new e-book“Action Now”
bit . ly/sbseminar
Understanding Costs
Create your message
Discover what works
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Nothing kills a great vision faster than discovering there is simply “no money”.
Understanding Costs
Create your message
Discover what works
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Step #8 – Start shopping around for the best prices now! Use the request for quotation forms provided.
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Workbook Exercise # 8Workbook Exercise # 8Workbook Exercise # 8Workbook Exercise # 8An RFQ should at least contain the following:
Contact persons (for commercial and technical questions)Part numbers and descriptionQuantities to be bought (yearly and per order)Drawings and other specificationsQuality demandsDelivery addressDelivery terms (such as INCO terms)Payment termsBinding period of the quote
Other terms (purchase agreement/contract)Deadline for quotationsLevel of requested price transparency
You can download a free template at www.brandstrategy.co.za/extras
Your Marketing Plan
Create your message
Discover what works
brandStrategy.co.za
A marketing plan need not take three weeks and an entire forest to create. By using a simple seven step process, you will have a basic marketing plan.
Your Marketing Plan
Create your message
Discover what works
brandStrategy.co.za
Step #9 –Write your basic Seven Step Marketing Plan TODAY!
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Workbook Exercise # 9Workbook Exercise # 9Workbook Exercise # 9Workbook Exercise # 9Seven Step Marketing Plan
Step 1 - Understand Your Market and Competition
Step 2 - Understand Your Customer
Step 3 - Pick a Niche
Step 4 - Develop Your Marketing Message
Step 5 - Determine Your Marketing Medium(s)
Step 6 - Set Sales and Marketing Goals
Step 7 - Develop Your Marketing Budget
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Four steps to achievement: Plan purposefully. Prepare prayerfully.
Proceed positively. Pursue persistently. -William A. Ward
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The Money Thing
Organize The Future
Stay Motivated
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The Money Thing
Create your message
Discover what works
brandStrategy.co.za
It’s time to start establishing how you will be making Rands and Sense out of your business and marketing plan.
The Money Thing
Create your message
Discover what works
brandStrategy.co.za
Step #10 – Four Steps to correct pricing.
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Workbook Exercise # 10Workbook Exercise # 10Workbook Exercise # 10Workbook Exercise # 10
Mark-up Pricing
Vendor Pricing
Competitive Pricing
Psychological Pricing
Organise The Future
Create your message
Discover what works
brandStrategy.co.za
At this early stage you will be thinking BIG PICTURE and need to reign that in and start to concentrate on the day to day activities needed for success.
Organise The Future
Create your message
Discover what works
brandStrategy.co.za
Step #11 – Start to develop process sheets for every aspect of your business and vision.
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Workbook Exercise # 11Workbook Exercise # 11Workbook Exercise # 11Workbook Exercise # 11
What Is Process
Why Set Up Processes
How To Set Up Processes
How To Monitor Processes
Stay Motivated
Create your message
Discover what works
brandStrategy.co.za
Most start-up plans ask you to begin with a business plan. Instead, we've had you take real-world action to create a vision that works.
Stay Motivated
Create your message
Discover what works
brandStrategy.co.za
Step #12 – Now it’s time to write the Vision Action Plan.
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Workbook Exercise # 12Workbook Exercise # 12Workbook Exercise # 12Workbook Exercise # 12Step 1Title your plan "Business Action Plan for ABC Company" and list the date of plan initiation at the top. Enter a summary of your vision
Step 2Define each of your main business goals in a list format.
Step 3Enter each specific action required to accomplish that goal. List even the minute.
Step 4Place a start date and end date next to each action step on your plan
Step 5List the expenditure required for each action point on your plan.
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Success in Small Business is not determined by the “chosen few” but
by the few who have chosen!
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It’sQ & ATime
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Complete our online survey and receive a 50% discount off
my new e-book“Action Now”
bit . ly/sbseminar
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