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New Hypothesis – Value Proposition
My Cart.com
“For people in Colombia between ages of 40 and 45,
who need an aggregate value for their food cart,
the MyCart.com service is a consumer service that provides
franchises with distinct features and benefits in the street food market.
Unlike other food franchises, our franchise serves as a
constant support and teaching for the specific target.”
Marketing StrategyOne by One My
Cart.com
Begin with a soft launch. Take one by one street food cart owner. Start with the basic! Step by step. Improving order:
1. Brand’s uniform.2. Presentation cards.3. Update work tools
(kitchen elements).4. Cart structure and design renovation.5. Advertisement.6. Entrepreneur classes.
After achieving experience and knowledge, we take another street food cart owner.
SEO My Cart.com
Marketing Strategy
Look the keywords searched in Google!
Important keywords to use: Business, food, franchise, profitable.
Keyword Spanish - English Translation Competition Global Monthly Searches Local Monthly Searches (Colombia)
franquicias Franchise Low 823.000
40.500
un negocio rentable A profitable business Low 135.000
14.800
negocio comida Food business Low 14.800
2.900
negocio de comida Food as a business Low 14.800
2.900
que negocios montar What business to launch Low 40.500
1.900
negocios exitosos Succesful business Low 18.100
1.600
empresa comida Food company Low 12.100
1.300
negocio de alimentos Food business Low 8.100
880
venta de franquicias Franchise acquisition Low 5.400
480
opciones de negocios Business options Low 1.600
320
People searches our solution= Opportunity!
Referral System My Cart.com
Marketing Strategy
Mouth to mouth. “Refer your friends and family to obtain
amazing benefits!”. Reward our clients for referrals. Possible rewards:
Discounts. Special support. Free advertisement. Website benefits.
Flyer My Cart.com
Marketing Strategy
TAKE YOUR BUSINESSTO ANOTHER LEVEL- S t r e e t Fo o d M a r ke t -
Begin your own street food cart:
All permissions. Huge aggregate
values. Great profits.
Contact us:www.MyCart.com
Massive marketing method. Important keywords used:
“Another level” “Own street food cart” “Permissions” “Aggregate values” “Profits”
Website Structure My Cart.com
Marketing Strategy
Website purpose: Obtain visitant sign up! Website structure:
Home Slogan. What is it? Sign up.
What we do Our objective. Important features/benefits. Sign up.
Cart Owners Some cart owners pioneers. Cart owners description. Top of the menu. Sign up.
FAQ. Contact us.
Massive Newsletter My Cart.com
Marketing Experiment
Project reference> Email marketing campaign #1 for prospects.
Objective> Launch the MyCart.com project among a testing data base of potential customers, in order to get prospects of investors using an email creative and the landing page hosted in the website.
Massive Newsletter My Cart.com
Marketing Experiment
Unique Selling Proposition (USP)> To have your own your own healthy street food business and additionally take healthy street food advantage of the following added value services:
Rational and emotional reasons> Healthy street food for all lifestyles. Sold right in your own food cart.
Budget> USD$500 Email creative> Next slide.
Marketing Page My Cart.com
Marketing Page and Prototype
Is now live!
Check it out here
or visit
gutierrez2007.wix.com/mycart
Double umbrella for rain or sun.
Brand’s name.
Personalized banner. Big wheels for easy transportation.
Easy and simple accounting system.
Best kitchen tools.
Advertisement.
My Cart.com
Marketing Page and PrototypeCart Prototype
Our MVP can have a soft launch. We will adapt our service by merging street food carts one by one.
People search the topic in search engines. Here is an opportunity!
A referral system, flyers and a simple website are the perfect tools to achieve our goal.
We have a deep knowledge of our main target. $86 to obtain a client. Not expensive. We have a website! Click here We must continue experimenting with the rest of
the marketing strategy.
My Cart.com
Assignment Lessons