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Music Videos
The purpose of the Music Video
Promotes a single and/or an album Promotes the artist or bandCreates, adapts or feeds into a ‘star
image’ Audience entertainment Helps to set the ‘meaning’ of a song
through the use of images
Basic structures
In 3-4 minutes a typical music video combines a mix of live performance, narrative, and other visual imagery including computer graphics and animation.
It does this to advertise the band/artist and song
Music Videos
Often contains a number of different elements:
Performance Narrative Concept:
Thematic SymbolicIdea based
Performance
Many music videos include performance of the artists as part of the video
It was from clips of performances that music videos developed
For example:Bon Jovi – You give love a bad name
Often contain shots of the artists performing Can be a live stage performance, with shots of artists and audience Can be the artists in “real life” situations eg warming up, talking, fooling
around Often includes lots of close ups of the artist There can be a particular visual style that goes with the artist (a motif) eg
particular clothing, actions, props, type of images. Often the artist can appear to perform in an unusual place - all lip-synched
eg a field, a rooftop
Performance
Narrative
Often the video tells a story either that features in the lyrics or is suggested in the lyrics eg girl dumps boy
This narrative can be like a Mini film, with a beginning, middle and end
Or it can suggest some links to a story It can promote a film with clips form the film
included telling a story For example:
Taylor Swift – You belong with me
Narrative
Because it is only 3-4 minutes it can be very fast paced, lots of shots and cuts use inter-textuality with films, tv and other videos mimic other film and tv genre eg horror or sci fi sometimes the story can contradict what is seen for effect sometimes the artist is a part of the story, or an observer or completely separate
Concept
Thematic Symbolic Idea based
Narrative or performance is not the most dominate aspect.
Concept - Thematic
There are lots of common themes in music videos Depends on the genre of music Eg Heavy metal bands go for perfomance
dominated clipsRap has lots of “street” imagesdance routines are common for many female artist performances
Concept - Symbolic
Use of lots of symbols to build up meaning eg graveyard…death Lots of use of montage -lots of images to create meaning
sometimes often contradictory Lighting often used to suggest mood Fast paced - often only a few seconds per shot to build up meanings
Concept – Interesting Idea
Visually stylish – ‘artistic’ mise-en-scene dominates
Experimental use of camera/editing Fast pace Conspicuous lighting and cinematography Often break the rules of continuity editing
Some Other Codes and Conventions
Visually stylish – ‘artistic’ mise-en-scene Cutting related to the rhythm of the music Intercutting between performance and images or story Experimental use of camera/editing (hand held camera, distortion
of colours) Often break the rules of continuity editing. Can use lots of jump
cuts Lots of use of digital effects