Dark lighting – links with the lyrics about staying out for the night

Neon lights –suggest fun, nightlife. Attracts the young adult audience.

Bright lighting on artist – makes her stand out from the background, shows her importance.

Bright lighting – fits with the fun elements of the scene, emphasises the colours used.

Lighting used is quite a warm tone – this makes the video more inviting for the audience

Background lighting – shows the setting is outside, fitting with the lyrics/ title of the song ‘stay out’

Lighting is used as a focal point/prop in this video – this attracts the audiences attention as it is not the norm – links with lyrics ‘light it up’

The lighting in this shot is behind the artist, this draws attention to her and shows her importance

Here the light given off by this prop is used to attract the attention of the audience as it is intriguing

The lighting is red in colour, this gives connotations of love, romance and passion.

As the artist is not lit and the background is, this scene gives a sense of mystery to the video, intriguing the audience to watch on.

The only full shot of the artist present in the video has dark lighting which hides some of his face – this suggests the artist wants to stay out of the limelight – maybe making him more relatable to the audience? This also connects the artist’s image to the music.

When the lyrics ‘I won’t stop ‘til my name’s in lights’ are heard the lighting flashes bright white showing links between lyrics and visuals and adding emphasis to this line of the song.

Most of the video has very dark lighting in the background and bright foreground lighting – this allows the characters to stand out more and focuses the audiences attention to them.