Media Evaluation number 1

J-Cole- She knows

Image 1

In this first scene of the music video it shows us a long shot of a street.

As we can tell the street is rather run down by the busy packed in

space witch tells us that its not a wealthy. This means the video is

setting the scene and the vibe to we can anticipate that the rest of the

music video will be about poverty and situations that happen with poor

societies.

Image 2

This scene is showing us the teenager hiding from a parent.

The close up shot of the teenager and the medium shot of the

parent. This indicates that the teenager is hiding from the

parent or is in trouble. This emphasis this by the dark

background and the bured out back of the parent. This could

represent that what ever the teenager is doing is doing

something bad and he isn't thinking straight.

Image 3

In this scene the teenager is holding on his bag very tightly. This

illustrates to the viewer that he has something to hide and there is

something important in the bag. It also tells us from the last scene

that its important and imperative he must keep it hidden even

from his parents. Its a low angle shot witch adds to the

expectation of being hidden and secretive.

Image 4

This is showing the teenager with the bag again and keeping

it close but he is more free now because he doesn't have to

hide the secrecy of what's in the bag. The teenager being out

and on a skate board simbolises he is free and can do what

he wants. Also as he has his friend there he feels more

computable.

Image 5

This scene shows the teenager smoking. This symbolizing

stress relief and showing he is uprising. Also to represent it’s

illegal and he is being secretive. It shows this by the type of

camera shot. It’s a close up angle therefore symbolizing

secrecy. Also as his shirt is bright that also reflects his age as

a young child to the viewer. Adding to the secrecy the viewer

can really tell its to be secret.

Analysis This music video is produced like a mini movie. The look that they

have gone for is very cinematic. The video shows disjuncture by using the sound track but not relating the lyrics of the song with the visuals.

As the vidio is basically a story. This means that it links it to Carlson's theory of the televised bard.

See which of Michael Shore’s theories you can identify in the video.

As you can see that Andrew Goodwin's theory is also in here. This is because through out the video you can see that the feelings of the character are amplified by using camera angles, shots and over all color of the video..

Overall the video has a sense of irony. This is created at the end by on the last scenes it shows all the family around a table speaking about graze and giving thanks (giving the impression of a happy family) and then you get up close shots of their faces and gives the viewr a sence that they all have dark secrets.