Project Proposal SheetBy Eliza Chapman-Smith

Introduction

I have decided to make the genre of my music magazine musical theatre. The following table finalises my initial ideas and sets out what I plan my magazine to look like and contain. I have made a few changes to my ideas, for example the colour scheme and main image.

Target audience: (age range, interests)

My target audience will be between ages 20 and 40. I will be aiming at trendy singletons mostly, but with young couples also being slightly targeted. They will enjoy going out, especially to the theatre and they will be able, and will want, to spend more money to get good quality products/services.

Possible title ideas: (masthead / title block)What is your magazine going to be called?

LimelightSpotlightCentre StageSoloArtiste

Main image:What will be the focal point of your front page, remember, your work

Close up shot of a woman’s face with strong make up and sophisticated hair, groomed nails and fancy jewellery, making direct eye contact with the camera, smiling. This will be a very striking shot, and the eye contact should draw customers/readers in. The make up and jewellery etc. Will portray the subject as being strong, confident and wealthy.

Main cover line:What will be the main story?

New artist landing a role in a theatre production, interview about training, past experience and hopes for the future.“Leila Foxx reveals her feelings about her musical theatre debut”

Additional key images:What other images will be on your front cover?

Traditional theatre masks, a rose/bouquet of roses, stars.

Additional cover lines:Other features, stories or selling points which will be inside the magazine, these need to be audience appropriate.

Reviews of productions/artist’s performances, new shows, a scandal in the theatre world.

Typography: (style, size, colour of copy)Think about the writing and the style of the writing on your front page.

Masthead will be in a font that looks like the lights around a theatre dressing room mirror, quite blocky and simple, big. White font so that it stands out against the dark background. Accents of purple, to imply royalty and quality. The font of the secondary stories will be in varying fonts, some slightly more intricate and some simpler and digital.

Background colour/image:What will be in the background, remember you don’t want to take the focus away from the main image.

The face of the main image should take up most of the cover, but I will take the picture with the subject against a dark grey or dark brown background so that it is complementary of the subject but won’t take the focus away from her.

Technical considerations:(equipment, setting, props, costume, lighting)Be realistic and creative, think about what you have access to and how you could use it.

I need to be aware of the lighting, it might look nice to have the light come in from different angles, so I will take several pictures to experiment. I will also experiment with the hair/make up because I need to ensure that the colours go with the accent colours. I will need to choose the jewellery carefully as well. I don’t want anything else in the background to distract from the main image.

Double Page Spread:(what will be the main article in your magazine?)This will need to be the main story on your cover, what detail will be featured inside?

My double page spread will be an interview with the artist on the front cover. There will be a brief introduction which will describe her background, and why I interviewed her. Three quarters of the double page spread will be text, with the questions in accenting blue italic font and the responses in simpler black text. The blue will match an object in the photo which will take up the remaining quarter. The subject will be doing her makeup in an ornate turquoise mirror and this will be the colour that accents it.