MPI Northern California — Menu Impossible: Special Dietary Needs

@tstuckrath @thrivemeetingsMPI Northern California: Menu ImpossibleFebruary 19, 2014

Menu Impossible: Special Dietary Needs

Possible


How to review banquet menus for healthy options

Save money when ordering F&B

Communicate better with F&B parNers

Offer healthy meals options for their attendees

Provide safe meals for guests with food allergies

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Essential Learning Components

@tstuckrath @thrivemeetingsMPI Northern California: Menu Impossible

February 19, 2014

our common ground,

~James Beard

“Food is

a universal experience.”

“Food is the only thing

you're going to buy that

becomes you.”Carlo Petrini


1.8 MillionMeetings


1.8 MillionMeetings225 Million

People$54.5 BillionFood & Beverage

food functions 23,1904,931 eventsday

$149.3 million$6,439122 people

each


Gluten Free

Food Allergies

RAW

Organic LocalVEGAN

Vegetarian

PescitarianH

alal

Kos

her

Tree Nuts

Celiac

Corn Clean EatingMacrobiotic

PaleoRave

Buddhism

Crohn’s

Menu Labeling

Food Safety

AD

A

FALC

PA


7 : 10Chronic Disease


25.8 millionDiabetes


35% / 17%Obesity


15 millionFood Allergy


1 : 133Celiac Disease


27 millionVegetarian & Vegan


36%Religious


11.2 millionKosher


@tstuckrath @thrivemeetingsMPI Northern California: Menu ImpossibleFebruary 19, 2014ELC #1

Addressing Dietary NeedsFood Allergies | Medical Conditions | Personal Preferences | Religious Beliefs

120

8150+

90


• Tobacco Use

• Physical Activity

• Unhealthy Diet

• Use of Alcohol}

Chronic Disease

7:10deaths / year


February 19, 2014

Celiac Disease

Genetic autoimmune disease

1:133

Malabsorption

Avoid Gluten

No cure

Oatmeal?

Wheat | Rye | Barley


SugarAddictive,

destructive substance

142 pounds

Inflammation “Diabesity”A little creates

desire for more 57 different

names for sugar


Vegetarian

NoBeefPork

PoultryFish

Shellfish


Vegetarian


Vegan

Paleo• Processed

foods• Sugar, candy

• Sweet fruit• Grains• Beans

• Dairy• Seed Oils

No


Judaism Kosher x Kosher finned fish only Kosher Not with

meat

Buddhism x x some P P

Hinduism x x Restricted/Avoided

Restricted/Avoided ? x

Islam Halal x Halal x x

Rastafarianism x x no fish over 12” x

Seventh Day Adventist x x x ?

Sikh in some sectsHalal or Kosherin some sects

Halal or Kosherin some sects

Halal or Kosher x


February 19, 2014

JANUARY Chinese New Year (Confucian/Taoist/Buddhist)

FEBRUARY Ash Wednesday (Christian)Lent (Christian)

APRIL Good Friday (Christian)Easter (Christian)Shavuot (Jewish)Passover (Jewish)

JUNE/JULYRamadan (Islamic)

JULY/AUGUST Eid al-Fitr (Islamic)Krishna Janmashtami (Hindu)

SEPTEMBER/OCTOBERSukkot (Jewish)Rosh Hashanah (Jewish)

OCTOBER Navratri (Hindu)Shemini (Jewish)Yom Kippur (Jewish)Simchat Torah (Jewish)Eid al-Adha (Islamic)

NOVEMBER Diwali (Hindu/Buddist/Sikhism/Jainism)Thanksgiving

DECEMBERHanukkah (Jewish) Christmas (Christian)

Bobby Flay

It's gotta be

“boldzesty,

fun!”and always



“You don’t have to cook fancy or complicated masterpieces –just good food from fresh ingredients.”

Julia Child


• Review Menu

• Note which items:• Top 8 Allergens• Gluten-free• Vegetarian• Vegan

ELC #1

Discovery ExperienceParticipate | Understand | Comprehend | Learn

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Discovery ExperienceParticipate | Understand | Comprehend | Learn

Top 8 Food Allergens• Egg• Wheat• Tree Nuts• Peanuts• Shellfish• Fish• Soy• Milk

Gluten-Free• No Wheat• No Rye• No Barley• Oats?

Paleo• No Grains• No Sugar• No Legumes• No Dairy

Vegetarian• Only Eggs & Milk• No animals

Vegan• No Eggs or Milk• No sea or land

animals• No honey

Sugar• Hidden

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ELC #1

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All orders are subject to a 22% service charge and applicable sales tax. Prices subject to change.

A LA CARTE SNACK AND BREAK ITEMS Priced per dozen. Includes compostable service.

ASSORTED MUFFINS OR DANISH $58

BREAKFAST BREADS OR COFFEE CAKE $58

CHOCOLATE, ALMOND OR BUTTER CROISSANTS $58

ASSORTED DOUGHNUTS $43

ASSORTED SCONES $59

ASSORTED BAGELS AND WHIPPED CREAM CHEESE $53.50

WHOLE FRESH FRUIT $49

ASSORTED YOGURTS $56.50

INDIVIDUALLY BOXED CEREALS WITH REGULAR AND LOWFAT MILK $64.50

ASSORTED ENERGY BARS $59

ASSORTED GRANOLA BARS $43

SOFT GOURMET PRETZELS $79

INDIVIDUAL BAGS OF PRETZELS, SUN CHIPS OR LAYS POTATO CHIPS $42

ASSORTED BAGS OF KETTLE CHIPS $55.50

RICE KRISPIES TREATS $52.50

HÄAGEN-DAZS ICE CREAM BARS $69

DREYER’S STRAWBERRY FRUIT BARS $68

BROWNIES $52.50

TOFFEE BLONDIES $52.50

CHOCOLATE TRUFFLES $57.50

VARIETY OF CANDY BARS $49.50

ASSORTED PETIT FOURS $59

ASSORTED BISCOTTI $37

FRESHLY BAKED COOKIES White Chocolate Macadamia, Chocolate Chip, Peanut Butter and Oatmeal Raisin $50.50

DRY SNACKS Priced per pound. Includes compostable service. GOLDFISH CRACKERS $19

DELUXE MIXED NUTS $43

TRAIL MIX $24

PARTY SNACK MIX $24

FIESTA SNACK MIX $25

HONEY ROASTED PEANUTS $23

PRETZELS $19.50

PREPARED SNACKS Priced per serving. Includes compostable service. 25 guest minimum.

CRISPY PITA BREAD WITH ROASTED PEPPER HUMMUS, TRADITIONAL HUMMUS, AND BABAGANOUSH $8

POTATO CHIPS WITH FRENCH ONION DIP $6.50

TORTILLA CHIPS WITH SALSA $7.50 TORTILLA CHIPS WITH GUACAMOLE AND SALSA $12.50

ASSORTED TEA SANDWICHES Smoked Salmon with Cream Cheese Cucumber with Watercress Egg Salad $7

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BREAKFAST TABLE ENHANCEMENTSAll breakfast tables include fresh baked pastries with appropriate accompaniments and freshly brewed Starbucks® coffee and Tazo® herbal teas.

minimum of 25 guests

REVITALIZE Guests will be delighted to wake up to a table filled with fresh sliced seasonal fruit, steel cut Irish oats, farm fresh scrambled eggs, applewood smoked bacon, breakfast sausage and breakfast potatoes^ 24

REVIVE Start the day off right with an assortment of yogurts, seasonal inspired sliced fruits, and chewy New York style bagels with cream cheese 18

AWAKE From the Virginia countryside, a hearty start with chunky cinnamon spiced applesauce, fresh baked biscuits, peppered sausage gravy, country ham, fluffy scrambled eggs, hash brown potatoes, warm cinnamon rolls and honey pecan butter^ 26

INDULGE Impress your guests with fresh picked berries and proseco sabayon, assorted filled croissants, deviled eggs with asparagus and caviar, crabcake eggs benedict florentine, scrambled egg stuffed tenderloin pinwheels with spicy tomato marmalade, grilled herb chicken sausages, creamy potato and fennel soufflé^ 34

RISE Get an extra lift with fresh berry and soy milk smoothies, seasonal fruit skewers, mushroom and gruyere crestless quiche, smoked salmon boursin roulade on rye toasts^ 22

Waffle Iron Station* Made to order malted waffles with a variety of toppings, warm maple syrup, roasted pecan butter 7

Omelet Station* Farm fresh omelets made to order. Choose from a variety of toppings including Virginia ham, crisp bacon, peppers, Spanish onions, tomatoes, mushrooms, herbs, assorted cheeses^ 8

Berkshire bacon eggs Benedict^ 6

Chewy New York style bagels with cream cheese 3

Country sausage^ 2

Smoked applewood bacon^ 2

Aged sharp cheddar cheese grits 3

Pancetta and egg croissant sandwich^ 4

Smoked salmon platter, traditional accompaniments^ 7

Southern buttermilk biscuits with country sausage gravy^ 4

Buttermilk or blueberry pancakes with warm maple syrup 3

Grapefruit juice 3

Cranberry juice 3

Aquahealth bottomless bottled water 2

Cranberry, Orange and Grapefruit juices 3

Red Bull® 4

Champagne or Mimosa 4

THE WESTIN WASHINGTON DULLES AIRPORT 2520 Wasser Terrace . Herndon . Virginia 20171 . USA . Phone: 703-7 9 3 -3366

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All orders are subject to a 22% service charge and applicable sales tax. Prices subject to change.

EXECUTIVE BOX LUNCH $34 Four compartment. Includes compostable service. 25 guest minimum. Sandwich, wrap or entrée salad includes a choice of side salad, dessert and fruit. To accompany your box lunches, we suggest adding assorted bottled soft drinks and water. SANDWICHES

MESQUITE TURKEY WITH SMOKED BACON Mesquite Turkey, Smoked Bacon, Sharp Cheddar, Basil Aioli and Red Onion on Focaccia

ROAST BEEF Slow Roasted Beef with Crumbled Bleu Cheese, Balsamic Onion Jam and Watercress on Dutch Crunch

VEGETARIAN WALDORF Crunchy Waldorf Tofu Salad, Sharp Cheddar, Celery, Apples and Walnuts on Organic Whole Grain Bread

FAJITA SPICED TRI-TIP Beef Tri-Tip with Peppers, Onions, Chipotle Mayonnaise, Jack Cheese, Arugula, Tomato on Ciabatta

CALIFORNIA CHICKEN Grilled Chicken Breast, Chive Cream Cheese, Smoked Mozzarella, Artichoke Spinach Aioli, Organic Eight Grain Roll

HULI HULI CHICKEN With Roasted Pineapple, Crunchy Slaw, & Sriracha Aioli

WRAPS

GREEN CHILI PORK WRAP Roasted Pork Loin, Cilantro Rice, Tomatillo Salsa, Shredded Jack Cheese, Avocado, Purple Cabbage, Spinach Tortilla

CRISPY CHICKEN WRAP Southern Fried Chicken, Buttermilk Ranch, Spicy Cole Slaw, Tomatoes, Chipotle Tortilla

ENTRÉE SALADS

PORTOBELLO “NICOISE” SALAD Grilled Portobello Mushroom, Baby Red Potato, Cornichons, Hardboiled Egg, Tender Green Beans, Red Wine Vinaigrette, Petite Olive Roll

THAI BEEF SALAD Seared Strips of Beef with Thai Spice, Bean Sprouts, Carrots, Cucumber, Spinach, Arugula, Mint, Basil, Sesame Ginger Dressing, Onion Flatbread

MEDITERRANEAN CHEF SALAD Sliced Cucumbers, Roasted Peppers, Garbanzo Beans, Crumbled Feta Cheese, Cherry Tomatoes, Red Wine Oregano Vinaigrette

TANDOORI CHICKEN SALAD Spiced Rubbed Chicken, Diced Cucumbers, Tomatoes, Green Beans, Romaine, Mint, Lemon Vinaigrette COBB SALAD WRAP Turkey, Ham, Bacon, Cheddar Cheese, Mixed Greens, Tomato, Cream Cheese Spread, Tomato Tortilla

ASIAN VEGETABLE WRAP Soba Noodles, Shredded Carrots, Red Peppers, Ginger Marinated Mushrooms, Napa Cabbage, Hoisin Sauce, Spinach Tortilla

CHOOSE ONE SALAD, ONE DESSERT AND ONE FRUIT OPTION FOR EACH BOX LUNCH

SIDE SALADS Red Bliss Potato Salad Penne Pasta Salad Rye Berry Salad Orzo Pasta Salad Lentil and Garbanzo Bean Salad

DESSERTS Dark Chocolate Brownie Apple Cranberry Bar Lemon Bar Apricot Bar Chocolate Orange Bar

FRUIT Fresh Fruit Salad Fresh Whole Fruit

ELC #1

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Page 7

Chef Performance Cocktail Stations (Available as Dinner Buffets)

Chef Sauté & Small Plate Stations Coffee Braised Boneless Short Ribs Roasted Corn Ancho Smashed Red Potatoes, Green Tomato Avocado Relish Peppercorn Beef Tenderloin Au Gratin Potatoes, Sautéed Spinach & Shallots, Balsamic Reduction Peppercorn Flank Steak Au Gratin Potatoes, Sautéed Spinach & Shallots, Balsamic Reduction Korean Boneless Short Ribs Sweet Potato Fries, Korean Veggie Stir Fry Asian BBQ Marinated Flank Steak Wasabi Potatoes, Korean Veggie Stir Fry Classic Swedish Meatballs Lingonberry, Stroganoff & Spicy Mustard Glaze, Red Jack Mash, Sugar Snap Peas Jerk Chicken & Blackberry-Calvados Reduction Black Beans with Pepper Sauté, Spanish Rice, Sour Cream Drizzle Herb Grilled Chicken Rosemary Infused Mashed Potatoes, Wild Mushroom & Sugar Snap Pea, Jus Maple Glazed Chicken Haricot Vert, Sweet Potato Mash, Brown Sugar Toasted Pecans, Chicken Velouté Parmesan Crusted Chicken Lemon Cream Sauce with Artichoke & Wild Mushrooms, Herbed Rice Pilaf, Slivered Asparagus Spears

Penne Pasta Bowls Chef Sautés to order (Choose two of the following) Lemon Cream Sauce, Chopped Grilled Chicken, Spinach Marinara, Italian Meatballs and Mushroom Sauté Vodka Cream Sauce, Spicy Sausalito Sausage, Roasted Cauliflower Classic Alfredo with Spinach Served with Italian Breads, Olive Oil & Grated Parmesan

Blackened Salmon Sweet Potato Mash, Brown Sugar Toasted Pecans, Sugar Snaps Pan Seared Day Boat Scallops Roasted Corn Risotto, Parmesan Broth, Chive Oil, Micro Greens Escabeche Tilapia Tacos Hot Pressed Flour Tortilla, Jalapeño Slaw, Cilantro Cream Sauce, Salsa Trio Pan Seared Crab Cakes Cajun Remoulade, Tartar Sauce, Jicama Slaw Sushi - Maki & Nigiri Chef's Selection of Creative Rolls including California, Spicy Tuna, Salmon, & Vegetable Accompanied by Wasabi, Pickled Ginger, Soy Sauce, Spicy Mayo & Spiced Radish Slaw

Pork Tenderloin with Maple Mustard Drizzle Sautéed Root Vegetables, Sage, Thyme, Apple Tart Pan Seared Lamb Chops Greek Salad, Feta, Lemon Essence Israeli Couscous, Pine Nuts, Melted Grape Tomatoes Carving Stations Grilled Flank Steak Asian Soy Barbecue, Button Rolls Grilled Bourbon Peppercorn Flank Steak Horseradish Dijon, Balsamic Glaze, Button Rolls Herb Crusted Beef Tenderloin Horseradish Crème FraÎche, Button Rolls Cajun Fried Boneless Turkey Breast Orange Rosemary Aioli, Button Rolls Baked Virginia Ham & Honey Roasted Turkey Honey Mustard, Orange Rosemary Aioli, Cranberry Mayo, Button Rolls

Herb Rubbed Pork Tenderloin Blueberry Barbecue Sauce, Button Rolls Martini Food Bars Smashed Potato “Martinis” choice of two “mixers”: Wild Mushroom Ragout Beef Bourguignon Cheese, Bacon, Chives, Sour Cream

Local Organic Stone Ground Smoked Cheddar Grit"tinis" choose one "mixer" Andouille Sausage Etouffée Gumbo Style Sautéed Shrimp Biscuit Bar Buttermilk & Sweet Potato Biscuits, Milk Gravy, Assorted House-made Jams, Honey, Peach Butter, Honey Butter Cola Glazed Ham, Country Style Sausage, Boneless Fried Chicken Breast

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Page 7

Chef Performance Cocktail Stations (Available as Dinner Buffets)

Chef Sauté & Small Plate Stations Coffee Braised Boneless Short Ribs Roasted Corn Ancho Smashed Red Potatoes, Green Tomato Avocado Relish Peppercorn Beef Tenderloin Au Gratin Potatoes, Sautéed Spinach & Shallots, Balsamic Reduction Peppercorn Flank Steak Au Gratin Potatoes, Sautéed Spinach & Shallots, Balsamic Reduction Korean Boneless Short Ribs Sweet Potato Fries, Korean Veggie Stir Fry Asian BBQ Marinated Flank Steak Wasabi Potatoes, Korean Veggie Stir Fry Classic Swedish Meatballs Lingonberry, Stroganoff & Spicy Mustard Glaze, Red Jack Mash, Sugar Snap Peas Jerk Chicken & Blackberry-Calvados Reduction Black Beans with Pepper Sauté, Spanish Rice, Sour Cream Drizzle Herb Grilled Chicken Rosemary Infused Mashed Potatoes, Wild Mushroom & Sugar Snap Pea, Jus Maple Glazed Chicken Haricot Vert, Sweet Potato Mash, Brown Sugar Toasted Pecans, Chicken Velouté Parmesan Crusted Chicken Lemon Cream Sauce with Artichoke & Wild Mushrooms, Herbed Rice Pilaf, Slivered Asparagus Spears

Penne Pasta Bowls Chef Sautés to order (Choose two of the following) Lemon Cream Sauce, Chopped Grilled Chicken, Spinach Marinara, Italian Meatballs and Mushroom Sauté Vodka Cream Sauce, Spicy Sausalito Sausage, Roasted Cauliflower Classic Alfredo with Spinach Served with Italian Breads, Olive Oil & Grated Parmesan

Blackened Salmon Sweet Potato Mash, Brown Sugar Toasted Pecans, Sugar Snaps Pan Seared Day Boat Scallops Roasted Corn Risotto, Parmesan Broth, Chive Oil, Micro Greens Escabeche Tilapia Tacos Hot Pressed Flour Tortilla, Jalapeño Slaw, Cilantro Cream Sauce, Salsa Trio Pan Seared Crab Cakes Cajun Remoulade, Tartar Sauce, Jicama Slaw Sushi - Maki & Nigiri Chef's Selection of Creative Rolls including California, Spicy Tuna, Salmon, & Vegetable Accompanied by Wasabi, Pickled Ginger, Soy Sauce, Spicy Mayo & Spiced Radish Slaw

Pork Tenderloin with Maple Mustard Drizzle Sautéed Root Vegetables, Sage, Thyme, Apple Tart Pan Seared Lamb Chops Greek Salad, Feta, Lemon Essence Israeli Couscous, Pine Nuts, Melted Grape Tomatoes Carving Stations Grilled Flank Steak Asian Soy Barbecue, Button Rolls Grilled Bourbon Peppercorn Flank Steak Horseradish Dijon, Balsamic Glaze, Button Rolls Herb Crusted Beef Tenderloin Horseradish Crème FraÎche, Button Rolls Cajun Fried Boneless Turkey Breast Orange Rosemary Aioli, Button Rolls Baked Virginia Ham & Honey Roasted Turkey Honey Mustard, Orange Rosemary Aioli, Cranberry Mayo, Button Rolls

Herb Rubbed Pork Tenderloin Blueberry Barbecue Sauce, Button Rolls Martini Food Bars Smashed Potato “Martinis” choice of two “mixers”: Wild Mushroom Ragout Beef Bourguignon Cheese, Bacon, Chives, Sour Cream

Local Organic Stone Ground Smoked Cheddar Grit"tinis" choose one "mixer" Andouille Sausage Etouffée Gumbo Style Sautéed Shrimp Biscuit Bar Buttermilk & Sweet Potato Biscuits, Milk Gravy, Assorted House-made Jams, Honey, Peach Butter, Honey Butter Cola Glazed Ham, Country Style Sausage, Boneless Fried Chicken Breast

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Adding ValueSavings | Improve Liking | Reduce Waste

v

.15

.25Host would not be able

to meet need

EmbarrassedAsking is impolite

Unsure how to tell

Perceived lack of empathy to

their need

Don’t want to

be a burden Low

Expectations of Products &

Services


• Contracts• Invitations• Registration Sites• Site Visits• Action Stations• Bars• Green Rooms• Place Cards• Apps

Consider


Consider• SOPs• Menus• Back of House• Front of House• Set-up• Staffing• Communication• Sundries


• Bringing back customers

• More referrals

• Increased incremental spending

• Demonstrating professionalism

• Increase client base

• Improve liking

Benefits of Good Service


• Gain trust

• New client base

• Fine-tune customer service

• Budget Savings

• Less Waste

Benefits of Good Service


February 19, 2014

Once guests feel safe & satisfied with their eating experience,

they become a loyal & repeat customers.

80%

%50Do not return to eventsDo not attend events

$125,000Five-day conference


QAELC #1

Questions Answers&


Tracy [email protected]

404-242-0530www.thrivemeetings.com

www.facebook.com/thrivemeetingseventswww.linkedin.com/tracystuckrath

CSEP, CMM, CHC, CFPM

mailto:[email protected]

mailto:[email protected]

http://www.thrivemeetings.com






Education

MPI Northern California — Menu Impossible: Special Dietary Needs