Upload
kemp-edmonds
View
1.726
Download
1
Tags:
Embed Size (px)
DESCRIPTION
A set of slides for a social media webinar given for free by BCIT's Centre for Social Media in Business on August 20th, 2010. Learn more here: http://bcit.ca/business/socialmedia
Citation preview
Monitor & Measure Metrics
Brought to you by:The BCIT Centre for Social Media in Business &
BCIT’s Peter Thompson Centre for Venture Development
Full Presentation: http://j.mp/bcitwebinar Content by: Kemp Edmonds
Thanks to M2O.ca for helping to develop BCIT’s new studio
Welcome to BCIT’s Virtual Business Hub!
• This studio is available for rent - 604-412-7651 for more information
• We'll be broadcasting our monthly webinar – bcit.ca/vent0051
• The studio will also broadcast part-time studies
On The Menu Today
• A Framework• Front End• Back End• Basic Metrics• Advanced Metrics• Monitoring on the Cheap• High End Monitoring
Large original sized image for download: http://kempe.me/monitoryourweb
Front End• Google URL Builder– ?utm=
• URL Shortened (bit.ly, j.mp, ow.ly, etc)
• Setup an RSS feed for your blog and email newsletter
• Setup monitoring
• Email: Constant Contact ($) and Mail Chimp (Free)• Set your hyperlinks on emails
http://bcit.ca/business/socialmedia
URL Shortened for Tracking
Use a URL shortener that tracks country, time and referrer: http://j.mp, http://bit.ly, http://ow.ly
Hyperlinks vs. Links
• HyperlinkedLink: http://www.bcit.ca/pts/?utm_source=facebook&utm_medium=cpc&utm_campaign=pts_w10
• Shortened – http://j.mp/bcitptsLink: http://www.bcit.ca/pts/?utm_source=facebook&utm_medium=cpc&utm_campaign=pts_w10
Setup Monitoring
• Google Alerts – Use “OR”• Social Mention – Use “OR”• Facebook Public Search• Monitoring Twitter:– Hootsuite– Tweetdeck– Search.twitter.com– Tweetbeep
The Back End
Back End Monitoring
• Goal Setting• Campaigns (URL Builder)• Metric Monitoring• Funnel Visualization• Site Overlay• Facebook Pages: http://facebook.com/insights• Facebook Ads: http://facebook.com/ads • YouTube & Flickr Metrics
Basic Metrics
• Visits – Pageviews – Page/visit• Unique Visitors• Time on Site• Bounce Rate
Goal Setting
• > 5 minutes time on site• Conversion – Sign-up, Registration, etc.• > 5 pageviews/visit
• Increase Traffic from social site X by Y%• Decrease Bounce Rate by X%
Metric Monitoring
• Check when changes are made to the site– Time on site– Bounce Rate
• Check campaigns midway• Monitor during Marketing pushes– % New Visits– % Unique Visitors– Goals
Funn
el V
isua
lizati
on
Site Overlay
Advanced Social Media Metrics
• Share of Voice – Brand Mentions/Brand + Competitor Mentions
• Audience Engagement– Comments, Likes, Shares, etc./Total Views
• Conversation Reach– Total People Participating/Total Audience
Exposure• Sentiment (Check out SocialMention.com)
More Advanced Social Media Metrics from the Altimeter Group: http://j.mp/moresocialmetrics
Monitoring on the Cheap
• bit.ly or j.mp• Google URL Builder• Google Analytics• Grader.com – hubspot.com• Google Alerts• Tweet beep & Social Mention• Count your company’s mentions by hand…
Google URL Builder: http://j.mp/googleurlbuilder Google Analytics: http://analytics.google.com, http://grader.com, http://hubspot.com, http://alerts.google.com, http://tweetbeep.com,
http://socialmention.com.
High End Monitoring
• Radian6• Sysomos• Hootsuite Premium• Chartbeat – Real Time Monitoring
Questions?
For further information [email protected] by Twitter: http://twitter.com/kempedmonds
Learn more at BCIT
See our new site for more information on courses in social media and custom training:
http://bcit.ca/business/socialmediaLearn more about the programs offered by the
Venture development Centre here:http://bcit.ca/business/venture
Thank You!