Aaran Karia, Hakrishan Matta, Jasvinder Singh,

Ivneet Chawla

Featherstone High School

Oyster on the Go

Oyster on the Go, can save your day so go and get yours today

Forgetting your Oyster

Card Target Audience: Forgetful Oyster Card users

Size of Market Affected: Roughly 4 million

OYSTER ON THE GO …

Problem Video

OYSTER ON THE GO …

http://www.youtube.com/watch?v=AsmAbwbewjI

Problem Statement

During periods of hurry, people tend to forget things. One of the most popular items forgotten is the oyster card. Forgetting important items such as an oyster card could lead to consequences

(i.e. Missing the Bus, Getting late to key appointments; such as job interviews.)

OYSTER ON THE GO …

Oyster on the Go

Oyster on the Go tap their phone on the card reader.

Using NFC to communicate with the barrier

Open or close the barrier

When we spoke with Barclays regarding the complexity of creating

this application for security purposes. We

also came up with alternatives:

Our Proposal

Step 1Check balancePurchase day or travel card / from oyster balanceVisual check on the bus

Step 2NFC technology with full AppData targeted advertising based on locationFrequently taken journeysReal time services disruption

How can mobiles solve this problem?

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OYSTER ON THE GO …

App Design – Mock Up

Registration Oyster SelectionZip Oyster Adult Oyster

Business Model Canvas

CASH FLOW CHART

PICTURE OF FLOW CHART REQUIRED

Most sales are in September

because more young adults get

issued oyster cards in this

month

Electricity supplied by British Gas

Broadband supplied by O2

Planning to Advertise on Google Adwords,

Youtube, TV and London Transport

Closing Bank Balance of

£24,136,77

Summary

1) What did we solve?Our application solves the forgetting your oyster card problem.

2) How does our app solve the problem?Our application allows oyster card users to use their phones as oyster cards if they forget their oyster cards or just want to have something less to carry.

3) Why does our app solve this problem?Our application connects with oyster card terminals through the use of NFC which allows customers to use their phones as oyster cards.

OYSTER ON THE GO …

http://www.theoysterapp.weebly.com