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Case Study:
Stanford University Health andWellness Program: Stanford BeWell
Friday, May 10, 13
Case Study: Stanford BeWell
CLIENT:
Stanford BeWell is the corporate wellness arm of Stanford University, responsible for over 10,000
employees.
Friday, May 10, 13
Case Study: Stanford BeWell
The Target Behavior:
Stanford Faculty and staff walkfor 30 minutes a day.
Friday, May 10, 13
Case Study: Stanford BeWell
The Target Behavior:
Stanford Faculty and staff walkfor 30 minutes a day.
Why?Building a daily habit of walking is proven to
1) notably improve overall health2) increase productivity 3) lowers insurance costs for the employer
Friday, May 10, 13
Case Study: Stanford BeWell
PROCESS:
Break down your company's abstract goals into specific
user behaviors
First Week:User Research
Week 1 - 3:Prototype trials to validate
the psychology
1 2 31 2 223
Friday, May 10, 13
Case Study: Stanford BeWell
PROCESS:
Break down your company's abstract goals into specific
user behaviors
First Week:User Research
Week 1 - 3:Prototype trials to validate
the psychology
1 2 31 2 223
Narrowed Stanford BeWell's abstract goal of "exercising more" into walking for 30 minutes with their co-workers during their lunch hour.
Friday, May 10, 13
Case Study: Stanford BeWell
PROCESS:
Break down your company's abstract goals into specific
user behaviors
First Week:User Research
Week 1 - 3:Prototype trials to validate
the psychology
1 2 31 2 223
We interviewed 33 current Stanford employees on their currentexercise habits and the office environments.
Friday, May 10, 13
Case Study: Stanford BeWell
PROCESS:
Break down your company's abstract goals into specific
user behaviors
First Week:User Research
Week 1 - 3:Prototype trials to validate
the psychology
1 2 31 2 223
With this client, we prototyped a wide range of ideas over a 6-week timeframe.
Friday, May 10, 13
Case Study: Stanford BeWell
RESULTS:
3333 Stanford employees walk 0.5 miles per weekday on average (self-reported)
PRE-MOMENTUM
0.5 mi
Friday, May 10, 13
Case Study: Stanford BeWell
RESULTS:
33 24POST-MOMENTUM
73% of 33 employees walked 1.5 miles per weekday on average (self-reported)
0.5 mi 1.5 mi
Friday, May 10, 13
Case Study: Stanford BeWell
Key Psychological Insight for This Client:
Find the existing habits of users within their environment and design around
them.
Friday, May 10, 13
Want Momentum?
We are accepting 3 clients for the month ofMay 2013.
call us: 702 858 3338email us: [email protected]
MOMENTUMLABS.ORG
Friday, May 10, 13
