Mobility & Public Relations

Lauren Lisle

What’s the big deal???

According to Nielson Research, half of the United States mobile subscribers now have smartphones. We are growing more “smart” every day. Nielsen said more than two-thirds of people who acquired a new mobile device as of February of this year chose a Smartphone.

How does this apply to you?

• YOU ARE ALWAYS ON YOUR PHONE, KID! We use our phones for a multitude of things all day, every day.

• EXPOSURE! This type of connection to the world opens up new opportunities for companies to communicate differently to its consumers. Through utilizing tools like QR Codes, Smartphone applications and Twitter, companies are better able to reach their targets audiences in a socially relevant and convenient way.

#HASHTAGOne of the easiest ways to spread an idea for your company is via Twitter. Conversation about a company can be generated even more so through the use of the hashtag. The hashtag combines all conversation about a particular topic and allows users to share their thoughts and common interest more easily by using the same hashtag.

#Firstworldproblems#ThankfulTweet

#Tebow #IfIHitTheMegaMillion

#MyBracketSUCKS

Good & Bad Company Hashtag Ideas: You can decide for yourself.

#MakeItPlatinum #MushyMush

#MarryBacon #SoLongVampires #GameDayPolarBears

QR CodesLike a barcode, a QR Code also tracks something when you scan it. The website socialmediaexaminer.com explains the process like this; when the code is scanned or read with an iPhone, Android or other camera-enabled Smartphone, the user can link to digital content on the web; activate a number of phone functions including email, IM and SMS, and connect the mobile device to a web browser. The main function of these codes is to connect people with each other and to multimedia digital content.

For both businesses and consumers, QR Codes deem practical, useful and

beneficial to communicating and sharing information with others. There is no

limitation to how much someone can share using a code.

Where can you find QR Codes?

Where’s the PR?Public Relations is built on the foundation of creating relationships with consumers and clients. Through mobility practices, practitioners are able to do both. Mobility offers new way to promote a client’s company while also reaching their audiences in a highly concentrated way. Most Smartphone owners have relationships with their phones, therefore, if a company can be a part of that relationship through utilizing mobility abilities, the relationship is sure to last.

Additional Sources

• http://www.sci-tech-today.com/news/Half-of-Subscribers-Have-Smartphones/story.xhtml?story_id=13100G0GV4LH

• http://infospace.ischool.syr.edu/2012/02/14/brandbowl-hashtags-invade-super-bowl-ads/