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Mobile Matters Bob Johnson & Brian Niles

Mobile Matters Webcast

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Page 1: Mobile Matters Webcast

Mobile MattersBob Johnson & Brian Niles

Page 2: Mobile Matters Webcast

ExpectationsKey Mobile Marketing Facts

5 Key TakeawaysA Bunch of ExamplesThe Next “fof” Webcast

Page 3: Mobile Matters Webcast

But firstsome key facts

Page 4: Mobile Matters Webcast

http://pewinternet.org/Reports/2011/Smartphones.aspx

Smartphones in the U.S.35% of people 18+ have smartphones

25% of smartphone owners go online

“mostly” with the phone

Expect both percentages to increase

Highest ownership and use: 26 to 34 years

Page 5: Mobile Matters Webcast

Calculate college costs … 77%Calculate scholarships … 75%

Schedule a visit … 65%Watch videos … 64%

Access social media … 62%IM admissions reps … 52%

Complete application form … 44%

Interactive tasks for mobile

bit.ly/q8XfvB

Page 6: Mobile Matters Webcast

Gerry McGovern,Founder, Customer Carewords

#1“You don’t have a mobile strategy,

you have a top task strategy.”

Page 7: Mobile Matters Webcast

How will you change this page?

Page 8: Mobile Matters Webcast

To this page?

Page 9: Mobile Matters Webcast

#2“Short is too long. Ultra-short

rules the day.”

Jakob NielsenAlertbox: August 1, 2011

bit.ly/pftKhp

Page 10: Mobile Matters Webcast

“Much of the long tail is a dead

zone … full of dead and useless

content.”

Gerry McGovern

Top tasks = 5% to 25% of your content

Page 11: Mobile Matters Webcast

#3Engage visitors in 5 seconds

Start home page with major audiences or top tasks … not both

Page 12: Mobile Matters Webcast

Audience paths…

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Top tasks: in symbols or words

Page 14: Mobile Matters Webcast

#4Don’t frustrate people with

quick switch from mobile to regular web pages

Page 15: Mobile Matters Webcast

Transitions like this will kill you

Page 16: Mobile Matters Webcast

#5

2 examples from Skymiles magazine

QR codes must lead to mobile friendly pages

Page 17: Mobile Matters Webcast

Mobile friendly landing page

Page 18: Mobile Matters Webcast

Not-so-good landing page

Page 19: Mobile Matters Webcast

#6Recruiter’s need real-time access to student data —

EVERYWHERE!

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SummaryTop Task Strategy

Ultra-short Rules the Day5 Second Engagement

Avoid Mobile-to-Regular SwitchQR Code to Mobile

Recruiter’s Mobile Access

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Bob Johnson, Ph.D.President, Bob Johnson Consulting LLC

Marshall, MI 49068 • 248.766.6425

Top Task Website [email protected] www.bobjohnsonconsulting.com

Twitter: @highedmarketing

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Watch it again!facebook.com/

targetx

Page 25: Mobile Matters Webcast
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Admissions’ Wish List for Santa

Page 27: Mobile Matters Webcast

Mobile MattersBob Johnson & Brian Niles