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MMU Reading List Awareness Campaign - Encouraging students to read to success - Rachel Fell and Nic Ward | Talis Insight Europe 2016

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Page 1: MMU Reading List Awareness Campaign - Encouraging students to read to success - Rachel Fell and Nic Ward | Talis Insight Europe 2016

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Page 2: MMU Reading List Awareness Campaign - Encouraging students to read to success - Rachel Fell and Nic Ward | Talis Insight Europe 2016

MMU Reading List Awareness CampaignEncouraging students to read to succeed

Rachel Fell | Nic Ward

Page 3: MMU Reading List Awareness Campaign - Encouraging students to read to success - Rachel Fell and Nic Ward | Talis Insight Europe 2016

Meeting the Reading List Challenge

Page 4: MMU Reading List Awareness Campaign - Encouraging students to read to success - Rachel Fell and Nic Ward | Talis Insight Europe 2016
Page 5: MMU Reading List Awareness Campaign - Encouraging students to read to success - Rachel Fell and Nic Ward | Talis Insight Europe 2016

Reasons for promotion• Few clicks• Make

better use of funds and resources

Page 6: MMU Reading List Awareness Campaign - Encouraging students to read to success - Rachel Fell and Nic Ward | Talis Insight Europe 2016

Methods of promotionOutreach in faculty buildings

In the LibraryPosters within library and faculties

Plasma screens in faculties

Social mediaWebsite

Public Domain CC0

Page 7: MMU Reading List Awareness Campaign - Encouraging students to read to success - Rachel Fell and Nic Ward | Talis Insight Europe 2016
Page 8: MMU Reading List Awareness Campaign - Encouraging students to read to success - Rachel Fell and Nic Ward | Talis Insight Europe 2016

Landing page• Link to

student & staff guide

• Search box

Page 11: MMU Reading List Awareness Campaign - Encouraging students to read to success - Rachel Fell and Nic Ward | Talis Insight Europe 2016
Page 12: MMU Reading List Awareness Campaign - Encouraging students to read to success - Rachel Fell and Nic Ward | Talis Insight Europe 2016
Page 13: MMU Reading List Awareness Campaign - Encouraging students to read to success - Rachel Fell and Nic Ward | Talis Insight Europe 2016
Page 14: MMU Reading List Awareness Campaign - Encouraging students to read to success - Rachel Fell and Nic Ward | Talis Insight Europe 2016
Page 15: MMU Reading List Awareness Campaign - Encouraging students to read to success - Rachel Fell and Nic Ward | Talis Insight Europe 2016

Public Domain CC0

Page 16: MMU Reading List Awareness Campaign - Encouraging students to read to success - Rachel Fell and Nic Ward | Talis Insight Europe 2016

Do you know how to access your reading list online?

Yes No

80% = Yes

Page 17: MMU Reading List Awareness Campaign - Encouraging students to read to success - Rachel Fell and Nic Ward | Talis Insight Europe 2016

Have you used your reading list during your studies?

Never Rarely Sometimes Regularly

68% Use31% Don’tUse

Page 18: MMU Reading List Awareness Campaign - Encouraging students to read to success - Rachel Fell and Nic Ward | Talis Insight Europe 2016

Where did you first find out about your reading lists?

Lecturer Library Staff Library website Students Moodle Other

83% Source beyond MMU

Library

45% Students unaware / don’t use

lists

Page 19: MMU Reading List Awareness Campaign - Encouraging students to read to success - Rachel Fell and Nic Ward | Talis Insight Europe 2016

Comments

• 27 pages!• Initial

analysis by GTs

• Picked out themes

Page 20: MMU Reading List Awareness Campaign - Encouraging students to read to success - Rachel Fell and Nic Ward | Talis Insight Europe 2016

Key Themes

• Moodle• Lecturers• Printed lists• Variety• Library stock

"Old Fashioned British Sweets From Your Childhood” © Paul Townsend is licensed under CC BY-NC 2.0

Page 21: MMU Reading List Awareness Campaign - Encouraging students to read to success - Rachel Fell and Nic Ward | Talis Insight Europe 2016

Suggested Improvements

• Info Lit• Fewer clicks• Longer/Shorter lists• Greater consistency• List relevance• Weekly readings

Men at work! © Nick Hubbard is licensed under CC BY 2.0

Page 22: MMU Reading List Awareness Campaign - Encouraging students to read to success - Rachel Fell and Nic Ward | Talis Insight Europe 2016

Positives

• Easy to access• Relevant • Comprehensive• Catalogue links• Weekly readings and plug-in• Starting point

Hey, Gorgeous! © Wackystuff is licensed under CC BY-NC 2.0

Page 23: MMU Reading List Awareness Campaign - Encouraging students to read to success - Rachel Fell and Nic Ward | Talis Insight Europe 2016

ManMetLife

• Article aimed at academic staff

• Subject librarians

Page 24: MMU Reading List Awareness Campaign - Encouraging students to read to success - Rachel Fell and Nic Ward | Talis Insight Europe 2016

Impact

1 2 3 4 5 6 7 8 9 10 11 12 130

2000

4000

6000

8000

10000

12000

14000

16000

Sessions Autumn 2014 vs Autumn 2015

2015 2014

Week

Sess

ions

• Usage up!• Training

rush!• Foundation

s

Page 25: MMU Reading List Awareness Campaign - Encouraging students to read to success - Rachel Fell and Nic Ward | Talis Insight Europe 2016

1 2 3 4 5 6 7 8 9 10 11 120

1000

2000

3000

4000

5000

6000

7000

8000

Q1 2015 vs Q1 2016

2016 2015

Week

Sess

ions

Page 26: MMU Reading List Awareness Campaign - Encouraging students to read to success - Rachel Fell and Nic Ward | Talis Insight Europe 2016

5 good things

1. Asking for feedback2. Personalising the

conversation3. 15 second video4. Cross-campus

promotion5. Practical freebiesPublic Domain CC0

Page 27: MMU Reading List Awareness Campaign - Encouraging students to read to success - Rachel Fell and Nic Ward | Talis Insight Europe 2016

5 not-so-good things

1. Survey off-putting2. £25 book voucher3. Bookmarks4. Location and timings5. Need permanent

stands

Hurt teddy © Chris Morin is licensed under CC BY-NC 2.0

Page 28: MMU Reading List Awareness Campaign - Encouraging students to read to success - Rachel Fell and Nic Ward | Talis Insight Europe 2016

The future• Permanent info• Competition• Promo material• Plug-in & Moodle

re-design• Refresher training• Welcome weeks

House of Tomorrow: Mechanix Illustrated, Circa 1950 © Joe Wolf is licensed under CC BY-ND 2.0

Page 30: MMU Reading List Awareness Campaign - Encouraging students to read to success - Rachel Fell and Nic Ward | Talis Insight Europe 2016

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