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Researching the Competition #InternetMarketing @AngelaBelford

MKTT 4003 - Competitive research

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This was a list of research tools for our internet marketing class.

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Page 1: MKTT 4003 - Competitive research

Researching the Competition

#InternetMarketing@AngelaBelford

Page 2: MKTT 4003 - Competitive research

• General Competitive Research Tools • Alexa - shows traffic trends for competing

websites. Alexa has a heavy webmaster bias that is nowhere near as noticeable at Compete or Quantcast.

#InternetMarketing@AngelaBelford

Page 3: MKTT 4003 - Competitive research

• Compete.com - shows you traffic trends for competing websites. Allows you to compare sites head to head. Also offers a paid search analytics tool which is both exceptionally useful and affordably priced.

#InternetMarketing@AngelaBelford

Page 4: MKTT 4003 - Competitive research

• Quantcast - shows site traffic and demographic trends and details. Also allows you to download a list of their top 1,000,000 websites.

#InternetMarketing@AngelaBelford

Page 5: MKTT 4003 - Competitive research

• Google Trends for Websites - free tool from Google showing traffic estimates, visitor country location, top 10 related websites, and top 10 related keywords. Only returns data for fairly high traffic websites though.

#InternetMarketing@AngelaBelford

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• Google Search Insights - shows keyword trends, hot keywords by category, and top geographic regions for a keyword.

#InternetMarketing@AngelaBelford

Page 7: MKTT 4003 - Competitive research

• Archive.org - see how old a website is and what it looked like in the past

#InternetMarketing@AngelaBelford

Page 8: MKTT 4003 - Competitive research

• DomainTools - see Whois data and how many times a domain has changed hands

#InternetMarketing@AngelaBelford

Page 9: MKTT 4003 - Competitive research

• http://marketing.grader.com• SEMRush.com

#InternetMarketing@AngelaBelford

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• SearchStatus - highlights nofollow links, shows PageRank, shows Alexa rank, and provides links to some backlink information

• Xinu - lists some SEO related data plus more general web related data points like Alexa ranking and Del.icio.us bookmarks.

#InternetMarketing@AngelaBelford

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• SpyFu.com• KeywordSpy.com• WordPot.com• Adwords.google.com/o/KeywordTool

#InternetMarketing@AngelaBelford

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SEO Training Course

• http://www.seobook.com/free-account/

#InternetMarketing@AngelaBelford