Mixmag's contents page is layed out on a

double page spread on the fourth and

fifth page of the magazine. The title is

positioned in the top left hand corner of

the magazine meaning it immediately

catches the readers attention, and straight

away the reader knows the purpose of the

page. When you take a first glance at the

contents page the first thing you see are

the large pictures, the denotive of one

of these being a young girl at a festival or

party and the other being of a man with

bright lights behind him suggesting that

he's in a club. Both these pictures

represent the festival/clubbing vibe of the

magazine which emphasises the

demographic and the things that they

enjoy doing and therefore what they would

enjoy reading about. The typography of

the title is quirky and interesting which

reflects the funky and rebellious content of

the

magazine. The layout may be slightly unusual

but still works as it is easy and simple to read

and fulfils it's purpose of easily navigating the

reader around the magazine. The factual

information on the page is set out in two

columns, flushed left on the first page and

flushed right on the second. The fact that the

information is in columns shows that the

magazine does use some forms of conventionhowever the layout is not typically conventional.

This layout reflects the magazine's

demographic of as they are not

conventional readers, they prefer

visual contents rather than written

pieces. The typography of the general

text is simplistic, making it easy to read

and understand. The page numbers for

the main articles are very large and

clear which means the reader will

quickly see them. They are written in

font colours that closely match the

colours of the photo which means they

can be big, without obstructing the

images themselves. The text is written

at the sides of the pages which provides

additional information for the people who

are interested, whilst not taking too

much attention away from the photos,

which are what the majority of the

demographic will be interested in. The

main colour scheme on the contents

page is

monochromatic (so the writing clearly

contrasts the background) except for the

photos where there are bursts of colour,

which makes them stand out.

The headline is a very prominent feature as

the text is very large and has my italicised

and partially bolded as well has taking up

about one third of the page due to its large

font, which is conventional for a magazine

to do. The black font contrasts to the white

background which gives the magazine a more

modern tone and also makes sure that the

headline is clear to read. The layout of the

double page is very conventional as the large

picture takes up one whole page, and the

page with the writing on is divided into four

equal columns. Although the photo isn’t as

bright as other aspects of the magazine, it still

works for the demographic as it is so big and

visual. Many conventions are used such as a

pull-out quote, title/standfirst and a

running head. The colours of the double

page spread are either, black, white or neutral

which creates a strong contrast to the rest of

the magazine, but ensures that all the text can

be read.

The top of the left page is very

unconventional as it does not have a clear

title or standfirst, but text that could be classed

as either or both. I believe it is more a title due to

how much bigger the font is compared to the

normal text, however I feel like it’s the correct

length for a standfirst and the writing is a build up

to the text.

Mixmag have quite a simplistic, stripped back tone, especially on the front cover, which I believe is successful as it makes the magazine seem authentic and minimalistic which means that it’s not too overpowering and user friendly. As it is not the same genre as my magazine will be, I will not ‘mirror’ this magazine however I will use aspects of it as I believe their demographic is similar to mine, 15-25 year olds so I was to make sure my magazine gives out the same sense of yoiththat Mixmag does. I believe the contents page is successful also due to the contrasting colours making the pictures and writing stand out. The thing I like most about the double page spread is how it carries on the simplistic and authentic feel from the front cover, which I believe creates a house style for the magazine.