Unleashing the Power of Purpose

Mission, Vision Statements

Framework for Success

• a vision for your future, • a mission that defines what you

are doing, • values that shape your actions, • goals and action plans to guide

your daily, weekly and monthly actions.

MISSION AND VISION STATEMENTS

• “Mission Statements” and “Vision Statements” do two distinctly different jobs

• A Mission Statement defines one’s purpose and primary objectives. (What are your objectives?)

Mission Statement Creation

• To create your mission statement, first identify your primary purpose/objective.

• Next identify the key measures of your success. Make sure you choose the most important measures. 

Mission Statement Creation

• Combine your primary purpose/objective and success measures into a tangible and measurable goal (SMART). 

• S-pecific• M-easurable• A-ttainable• R-esult-oriented• T-ime-bound

Vision Statement

• A vision is a statement about what you want to become. (How you envision yourself in the future?)

• A vision should stretch one’s capabilities and image. It gives shape and direction to one’s future.