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MIS5101: Business Intelligence Week 6 – Analytics

Today’s Agenda

  Brief discussion of Reading & Blog

  Hands-On Google Analytics (hand-out Part A)

  Additional Discussion of Reading

  More Google Analytics (hand-out Part B)

Discussion Questions

  What is analytics?   What is Google Analytics?   Why does it matter?

100 Second Reflection

1.  What do you want to remember in the future about analytics?

2.  Any further questions?

3.  Any other comments?

P R O F . S T E V E N L . J O H N S O N E M A I L : S T E V E N @ T E M P L E . E D U

T w i t t e r : @ S t e v e n L J o h n s o n http://stevenljohnson.org

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