P R O F . S T E V E N L . J O H N S O N T w i t t e r : @ S t e v e n L J o h n s o n

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Week 4 – Disruptive Technology and Organization Innovation MIS5100: Management Information Systems

Today’s Agenda

 PT MBA Program Announcements

 Case Discussion

 Special Break! (> 6:45 to 7:15)

 Recap: Blog Discussion Question

 Reading Discussion

 Activity

Case Discussion Questions

  Do you think Radiohead letting fans name their own price for the downloaded version of In Rainbows was a good idea? Why or why not?

  Can this pricing scheme work for other artists?   What are economic implications for artists? How does

it affect the relationship between artists and record labels?

  Is this release strategy effective in the long run?   How does Radiohead’s approach fit in the wider

context of how the Internet affects the music industry?   Was name-your-own-price for IR a success or failure?

Blog Discussion + Reading

  Digital information goods   Experience goods   Non-rival   Often perishable: time = $$

  Market solutions   Browsing / segmentation (time, detail, analysis tools)   Distribution

 Bundling  Tiers

  $$  Subscriptions  Advertising-supported

Other Reading

  What is Web 2.0?

  What is a CoP?

  What is cloud computing (a.k.a. Infrastructure 2.0)?

Activity

  Step 1: Divide into 4 groups.   (3-5 Minutes) Step 2: Identify 3-5 products or

services with high fixed costs and low marginal costs.   Debrief: Each group provides 2 examples.

  (5-10 Minutes) Step 3: Pick an example from board   Develop a plan to provide the product or service to most

people for free and still make money.   Time permitting, pick a second example.

  (5-10 Minutes) Step 4: Class Discussion

P R O F . S T E V E N L . J O H N S O N E M A I L : S T E V E N @ T E M P L E . E D U

T w i t t e r : @ S t e v e n L J o h n s o n http://stevenljohnson.org

http://community.mis.temple.edu/mis5001fall10johnson/

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