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Pitch for my music video idea for the song Mirrors by Justin Timberlake from his album The 20/20 Experience - Part 1
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Mirrors – Justin Timberlake
Music Video Idea
The Song
• Changes tone several times, allowing for a developing narrative• Both narrative and performance
The Idea
• Taking the title of the song ‘Mirrors’ rather than a literal interpretation• 4 characters – each displaying a type of insecurity
Audience
• Justin Timberlake – Largely female fan base• Previously a member of NSYNC – Most
fans currently between the ages of 30-40• Success as a solo artist after the split
of NSYNC in 2002 – Young adult target audience
Primary target audience for music video Females, 20-40 years old
Mainstreamers, ABC1
Uses & Gratifications Theory
• Identify - Characters that fans can relate to. General issue of the music video – seeing insecurities – is something that most people have experienced.• Entertain - Both the narrative and performance mean the music video should hold the audience’s interest. Also, I tend to frequently cut between the characters and performer in the editing to hold the audience’s interest.• Inform - Makes the audience aware of issues with appearance.• Social Interaction - If the audience relates to the characters in the video, it allows them to feel like the artist understands them.
Waiting For Superman - Daughtry
The video inspired me as I liked the combination of both narrative and performance. Also, the narrative related to the song and lyrics indirectly rather than literally.