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Michal Pastier, Zaraguza, Experiment: Využívanie kultúrnych trendov namiesto produktových benefitov
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- 1. Worldwide Creator's Archive Japanese Web Designing Magazine
published 5 pages about ZARAGUZA
- 2. .net is the world's best-selling magazine for web designers
and developers
- 3. First advertising agency featured on the Forbes SK cover
First place in Forbes Business Story Competition
- 4. PRODUCT INSIGHTS VS CONSUMER INSIGHTS
- 5. Image Resource: Image Resource: theepochtimes.com
- 6. Insightom prekonte problm pvodu
- 7. Insightom prekonte problm chuti
- 8. Nadproduktov rozmanie Anti-trendy k masovmu konzumu
(LOKLNOS, POCTIVOS, BIO) Chceme s dopredu, ale potrebujeme posmeli
Nron, kritick, vyberav spotrebite Potreba skutonch socilnych siet,
nov socializmus
- 9. Insight Zmena vnmania produktu
- 10. PRODUCT INSIGHT vyzera skvelo CONSUMER INSIGHT cti sa
skvelo
- 11. Insight Zmena pouvania produktov
- 12. http://on.fb.me/1KMCxc8
- 13. PRODUCT INSIGHT chu, nakopnutie CONSUMER INSIGHT makm
veer
- 14. Insight Zmena prstupu k celebritm
- 15. PRODUCT INSIGHT chu, energia, balenie CONSUMER INSIGHT
televzne celebrity ma nebavia
- 16. Insight VYUVANIE ANTITRENDOV
- 17. Insight VYUVANIE KONZISTENCIE
- 18. PRODUCT INSIGHT je mal CONSUMER INSIGHT neviem ako vemi je
mal
- 19. PRODUCT INSIGHT rchlo a chutne CONSUMER INSIGHT zaslim si
pochvalu za varenie
- 20. Insight Hur nkup namiesto nkupu
- 21. PRODUCT INSIGHT etrite CONSUMER INSIGHT etrite si
nervy:)
- 22. http://youtu.be/h6p6eILr-AY
- 23. Insight Zmena pouvania mdia cieovou skupinou
- 24. FAN MADE AUDI PRINT:
- 25. FAN MADE AUDI PRINT:
- 26. FAN MADE AUDI PRINT:
- 27. FAN MADE AUDI PRINT:
- 28. FAN MADE AUDI PRINT:
- 29. FAN MADE AUDI PRINT:
- 30. FAN MADE AUDI PRINT:
- 31. Nepouvajte marketing len na to, aby ste informovali
- 32. Neptajte sa, ak benefit m produkt, ale ak benefit m vaa
komunikcia