1. KARL BENZ GOTTLIEB DAIMLER BENZ PATENT MOTORWAGEN DAIMLER-MOTOREN-GESELLSCHAFT DAIMLER AG

2. SUBSIDIARIES AND ALLIANCES Maybach (1997-2013) Mercedes-AMG (1999) Mercedes-Benz McLaren (2003-2009) OTHER SEGMENTS TRUCKS BUSES VANS Limousines HEADQUARTERED IN STUTTGART, BADEN-WRTTEMBERG, GERMANY "GERMAN BIG 3" LUXURY AUTOMAKERS SLOGAN IS "DAS BESTE ODER NICHTS" MEANS "THE BEST OR NOTHING" KEY PEOPLE : CHAIRMAIN DIETER ZETSCHE 3. TOP MODELS Mercedes-Benz 4. MERCEDES BENZ FUTURE CARS 5. FRANKFURT MOTOR SHOW GRAND TOURER UPS: gull-wing doors ENGINE : 6.2 L V8, DOHC, 6,208 cc TRANSMISSION : 7-speed dual-clutch automatic PRICE : 180,485, INR 2.54 - 2.94 crore 6. "IS IT STILL A CAR?": CAMPAIGN MERCEDES-BENZ SLS AMG UNVEILED AT THE 2009 FRANKFURT MOTOR SHOW & INTERNATIONAL MOTOR SHOW (IAA) MARKET INTRODUCTION WAS STARTED IN THE FIRST QUARTER OF 2010. A COMPLETELY NEW DRIVING SENSATION WAS HIGHLITHED BY INTEGRATED MARKETING CAMPAIGN THE MARKETING MIX COMPRISES ALL POSSIBLE COMMUNICATION CHANNELS ONLINE ACTIVITIES WAS IN PARTICULAR PLAYING A KEY ROLE 7. INTEGRATED MARKETING COMMUNICATION 8. INITIATED FROM FEBRUARY 2010 DEPICTS A RED MERCEDES-BENZ SLS AMG STRIKING A POWERFUL POSE ON GREY ASPHALT AGAINST A BLACK BACKDROP. SUPPORTED BY A BRIEF, MEANINGFUL MESSAGE :- "OH LORD " OR "A COCKPIT. AN ENGINE. TWO WINGS. IS IT STILL A CAR? THE ADVERTS WILL APPEAR IN DAILY NEWSPAPERS AND MAGAZINES. 9. TV SPOT DEBUT APPEARANCE ON 30 JANUARY 2010 ON ALL MAJOR TELEVISION CHANNELS WITH A 60-SECOND ROADBLOCK THE TV ADVERT WITH MICHAEL SCHUMACHER, MERCEDES GP PETRONAS DRIVER TELLS THE STORY OF AN UNUSUAL EXPERIMENT IT WAS CONTINUE TO RUN AS A 45-SECOND SPOT UNTIL THE END OF MARCH. 10. ONLINE DETAILS ON WEBSPECIAL AT WWW.MERCEDES-BENZ.COM/SLS-AMG THREE EDITIONS OF AN ONLINE MAGAZINE WILL PROVIDE EXTENSIVE INFORMATION ON THE PERFORMANCE LAUNCHED A REPORTER BLOG AT WWW.SLS-AMG-REPORTER.DE, WHERE CAR ENTHUSIAST MATTHEW K. IS POSTING REPORTS, PICTURES AND VIDEO CLIPS OF HIS TRAVELS ACTIVE ON TWITTER ( HTTP://TWITTER.COM/SLSAMG ) FACEBOOK, OFFICIAL FAN PAGE ON FACEBOOK SOCIAL MEDIA COMMUNITY AT WWW.FACEBOOK.COM/MERCEDESBENZ . 11. NEW IPHONE APPLICATION CALLED "SLS AMG" DESIGNED TO GIVE PLAYERS A TASTE OF THE NEW SUPER SPORTS CAR VIA 360 GAMEPLAY FEATURING THE IPHONE'S INNOVATIVE "ACCELEROMETER" TECHNOLOGY. 12. NEW KEY VISUAL INTERNATIONAL FASHION ACTIVITIES OF MERCEDES-BENZ WAS USED FOR THE FIRST TIME DURING NAMED AS MERCEDES-BENZ FASHION WEEK BERLIN IN JANUARY 2010 BRITISH FASHION PHOTOGRAPHER NICK KNIGHT & TOP MODEL JULIA STEGNER 13. MERCEDES-BENZ SLS AMG IN THE NEW VIDEO GAME, GRAN TURISMO 5 14. OBJECTIVE OF THE CAMPAIGN TO DRAW THE WHOLE ATTENTION TO THE BRAND "THE CAMPAIGN IS CONCENTRATING PRECISELY ON THOSE ELEMENTS WHICH ACCOUNT FOR THE EXCITEMENT AND PASSION OF THE MERCEDES-BENZ SLS AMG. THE DESIGN OF THE ENTIRE CAMPAIGN IS PURISTIC, AND FEATURES IMAGERY WHICH IS BOTH PROGRESSIVE AND MILDLY MYSTICAL, BUT AT THE SAME TIME EXTREMELY DYNAMIC 15. THE SITUATIONAL ANALYSIS SALES OF 1,461,680 VEHICLES IN 2013 THE STUTTGART-BASED PREMIUM BRAND INCREASED ITS SALES IN ALL REGIONS DELIVERED MORE CARS TO CUSTOMERS THAN EVER BEFORE. BEST-SELLING PREMIUM BRAND . IN KEY MARKETS SUCH AS GERMANY, THE US, JAPAN AND AUSTRALIA 10,000TH DELIVERY OF A MERCEDES-BENZ SLS AMG SINCE LAUNCH WITH 4.4 BILLION, EBIT, THERE IS AN INCREASE IN SALES BY 10% 16. Overview of Sales by Mercedes-Benz Cars 17. Overview of Sales by Mercedes-Benz Cars Overview of Sales by Mercedes-Benz Cars 18. Overview of Sales by Mercedes-Benz Cars BY SALES NUMBERS 19. Overview of Sales by Mercedes-Benz Cars BY SALES NUMBERS 20. MARKET SHARE OF MERCEDES BENZ WORLDWIDE 21. MARKET SHARE OF MERCEDES BENZ/DAIMLER AG IN AMERICA 22. MARKET SHARE AMONG LUXURIOUS VEHICLES IN INDIA 30 34 25 11 Market Share BMW AUDI MERCEDES OTHERS 23. Assured Quality Exclusivity Authenticity Reliability 24. 25. 26. 27. STRATEGY AND EXECUTION CONT WEBSPECIAL THERE WAS SPECIAL VIDEO CALLED BEHIND THE SPEED- THE SLS AMG EXPERIMENTS HERE PEOPLE CAN SHARE THEIR EXPERIENCE AND THEY CAN IMAGINE THE TECHNOLOGY WHICH WAS USED IN SLS AMG. ONLINE DEMO THROUGH GAMING, ON FACEBOOK AND PLATSTATIION THERE PEOPLE CAN FEEL LIVE EXPERIENCE 28. "Is it still a car?": The campaign for the Mercedes-Benz SLS AMG, VIDEO 29. CAMPAIGN WAS VERY SUCCESSFUL. SALES INCREASE BY 10% RECORDED SALES IN MIDDLE EAST, USA AND GERMANY MERCEDES CLS AND SLS AMG THREE AWARDS IN AUTO TROPHY 2010 VOTED BEST CARS OF THE YEAR STAR BRAND GETS HIGHEST RATING IN THE SAFETY CATEGORY AND OVERALL SLS AMG BEING HONOURED BY GERMAN TRADE JOURNAL "AUTO ZEITUNG". TOP POSITION IN THE AUTOMARXX BRAND RANKING OF ADAC EVEN ITS PRODUTION IS HALT IN 2014 BUT ITS STILL THE PEOPLE CHOICE CAR THAT CAMPIGN HAS STILL EFFECT ON CAR LOVING PEOPLE. 30. SHOULD BE ROBOUST AND UNIQUE DIFFENTITIATE YOUR PRODUCT AND THEN YOUR WAY AND TRAFFIC FOR BIG BRAND ALWAYS USE TRADITIONAL TECHNIQUES NOW THE BIGGEST AND CHIPPEST WAY TO YOUR CUSTOMER. IT WAS AN INGENIOUS TECHNOLOGY ASSEMBLED WITH ABSOLUTE PRECISION. 31. ITS A STUNNER ITS A SUPER CAR