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Member Member Orientation Orientation
and and SocializationSocialization
1Jim Walker - LS 13
Key PointsKey Points
First Impressions shape attitude toward First Impressions shape attitude toward unionunion
Unions can build union loyalty and Unions can build union loyalty and commitmentcommitment
Orientation Program quality importantOrientation Program quality important
Information distribution necessary Information distribution necessary componentcomponent
Jim Walker - LS 132
First ImpressionsFirst Impressions
Assumption that first impressions are Assumption that first impressions are importantimportant
Unions can benefit from first impressionsUnions can benefit from first impressions
Studies support as fact that first Studies support as fact that first impressions matterimpressions matter
First impressions and early experiences First impressions and early experiences impact attitudeimpact attitude
Jim Walker - LS 133
Union SocializationUnion Socialization
Socialization Period with unionSocialization Period with union
Period to pass on goals, values, customs Period to pass on goals, values, customs
Important time to make first impressionImportant time to make first impression
Time period with considerable influenceTime period with considerable influence
More positive experience shapes attitudeMore positive experience shapes attitude
Jim Walker - LS 134
Formal SocializationFormal Socialization
Organized and structured group activity Organized and structured group activity
Activity pursues individual loyalty and Activity pursues individual loyalty and commitmentcommitment
Provide Instruction about rules and Provide Instruction about rules and proceduresprocedures
Present Information about formal group Present Information about formal group expectationsexpectations
Jim Walker - LS 135
Informal SocializationInformal Socialization
Less StructuredLess Structured
SpontaneousSpontaneous
Different for each memberDifferent for each member
Conveys expectationsConveys expectations
Customs, traditions, practices Customs, traditions, practices
Jim Walker - LS 136
Union Socialization Union Socialization ResearchResearch
Informal experience and commitmentInformal experience and commitment
More positive results in greater commitmentMore positive results in greater commitment
Frequency and intensity of positive Frequency and intensity of positive experienceexperience
Supplemented by positive formal activitiesSupplemented by positive formal activities
Formal and informal process maximize Formal and informal process maximize member commitment member commitment
Jim Walker - LS 137
Early Childhood ExposureEarly Childhood Exposure
Youthful exposure to unionsYouthful exposure to unions
More likely to support union as an adultMore likely to support union as an adult
Youthful non-exposure to unionsYouthful non-exposure to unions
Less likely to support union as an adultLess likely to support union as an adult
Union members encouraged to educate Union members encouraged to educate their childrentheir children
Jim Walker - LS 138
New Member OrientationNew Member Orientation
First opportunity to influence opinion of First opportunity to influence opinion of unionunion
Union make case in early stage of Union make case in early stage of employmentemployment
Do not let company define unionDo not let company define union Assert the role of unionAssert the role of union Orientation most important mechanismOrientation most important mechanism Seek membership, loyalty and commitment.Seek membership, loyalty and commitment.
Jim Walker - LS 139
Orientation ExperienceOrientation Experience
Orient new employee earlierOrient new employee earlier
Location Location
Experience should be formalExperience should be formal
Orientation qualityOrientation quality
Provide relevant informationProvide relevant information
Choose the right presentersChoose the right presenters
Jim Walker - LS 1310
Orientation ProgramOrientation Program
Officer introductionOfficer introduction History of unionHistory of union Union structureUnion structure Contractual rights and benefitsContractual rights and benefits Probationary StatusProbationary Status Workplace IssuesWorkplace Issues
Jim Walker - LS 1311
Welcome KitWelcome Kit
New members appreciate relevant New members appreciate relevant publicationspublications
Reinforces verbal presentationReinforces verbal presentation
May include contract, bylaws, contact May include contract, bylaws, contact info, servicesinfo, services
Promotional DVD Promotional DVD
Jim Walker - LS 1312
Orientation Closure Orientation Closure
Arrange Follow up orientation meetingArrange Follow up orientation meeting
Present small token or giftPresent small token or gift
Present t-shirt, bumper stickerPresent t-shirt, bumper sticker
Seek union membershipSeek union membership
Do not overstate what can be delivered.Do not overstate what can be delivered.
Jim Walker - LS 1313
First Union MeetingFirst Union Meeting
Invite new member to meetingInvite new member to meeting
Send a written invitation Send a written invitation
Assign an escort - offer to pick up and driveAssign an escort - offer to pick up and drive
Consider a dining experience Consider a dining experience
Introduce new member at union meetingIntroduce new member at union meeting
Conduct swearing-in ceremonyConduct swearing-in ceremony
Jim Walker - LS 1314
Informal SocializationInformal Socialization
Impact of steward interactionImpact of steward interaction
Create procedures for new member Create procedures for new member contactcontact
Ongoing new member contactOngoing new member contact
Establish a mentor systemEstablish a mentor system
Jim Walker - LS 1315
Mentor RoleMentor Role
Create a checklist of activityCreate a checklist of activity
Meet with the member once per dayMeet with the member once per day
Answer questionsAnswer questions
Introduce new member to othersIntroduce new member to others
Escort new member to union meetingEscort new member to union meeting
Discuss union in a positive lightDiscuss union in a positive light
Jim Walker - LS 1316