1

   

Mee$ng  User  Needs  &  Expecta$ons:  A  Library’s  Quest  for  Discovery  

Elyse  Profera  Associate  Library  Marke4ng  Manager  

A  follow-­‐up  to  Taylor  &  Francis’  White  Paper  

An  Unlikely  Ecosystem:  A  Poten?al  Research  Trove  

Jackie  Shieh  Coordinator,  Resource  Descrip4on  Group  

2

A  lot  to  discuss  in  30  minutes    

   •  Research  objec4ves    •  Highlights  of  research  results    •  Key  themes  &  takeaways  •  GWU  case  study    •  Ques4ons    

3

The  changing  face  of  publishing  Print  

Online  

Archive  digi4za4on  

Open  

4

         Adaptable  and  transparent        “Libraries  have  tradi.onally  offered  the  ‘convenience,  immediacy,    

and  direct  access  to  a  wealth  of  content’  that  would  have  been  otherwise  unavailable  to  the  consumer.  In  the  digital  environment,  libraries  struggle  to  

maintain  a  primary  role.  New  expecta.ons,  advanced  technologies,    and  market  innova.ons  are  evolving  faster  than  libraries  can  reasonably  compete  with,  since  resource  limita.ons,  reduced  staffing,  and  conflic.ng  

priori.es  inhibit  libraries’  technological  agility.”      Lisa  Carlucci  Thomas,  “Subscrip?ons  Are  Us:  Content,  Access  and    Collec?ons,”  Journal  of  Web  Librarianship,  v6i1,  2012.    

5

Research  objec$ves  

 •  To  further  understand  

how  and  why  libraries  are  making  changes    to  their  user  interfaces  and  cataloging  systems  

 •  To  iden4fy  the  ways    

librarians  conduct  research  to  understand  their  end-­‐users  needs  

•  Determine  how  publishers  can  help  with  discovery  in  the  library    

 

     

6

         Research  methodology          •  Ini4al  research  produced  for  2013  

White  Paper,  specifically:  •  Online  survey  (500+  

responses)      

•  Follow-­‐up  global  online  survey  to  source  quan4ta4ve  research  (420+  responses)    

•  Twi_er  Party  to  facilitate  dialogue  with  librarians  and  source  addi4onal  qualita4ve  research    

7

         Paid  vs.  free  content,  why?          

“As  a  new  librar

y  with  lots  of  pai

d-­‐

for  content  our  

primary  goal  right  

now  is  to  promote  it  so

 that  we  can  

report  on  the  inv

estment  

effec.veness,  ho

wever  we  are  als

o  

trying  to  promote  free

 resources  on  

the  web.”  Librar

ian,  T&F  survey

“I  believe  that  a  lot  of  free  online  content  is  accessed  through  Google  and  social  networks.  Scholarly  content  is  another  maJer,  though,  and  I  think  the  two  content  types  should  be  handled  differently.”  Librarian,  T&F  survey  

8

         User  interfaces            

Have  you  made  or  do  you   intend  to  make  changes  to  the   user   interface   of   your   library   website   based   on  your  findings  from  your  user  research?  

Yes  68%  

No  32%  

“We  no?ced  that  our  site  was  designed  by  librarians  for  librarians,  and  not  with  the  end  user  in  mind.  We  will  be  using  LibGuides  to  redesign.”  Librarian,  T&F  survey    

9

         User  interfaces            

21%  

18%  

19%  

17%  

12%  

12%  

19%  

24%  

20%  

17%  

12%  

9%  

12%  

13%  

16%  

4%  

7%  

4%  

9%  

9%  

6%  

9%  

7%  

9%  

12%  

5%  

4%  5%   7%  

0%   10%   20%   30%   40%   50%   60%   70%   80%   90%   100%  

Increase  the  ability  to  discover  paid-­‐for  resources  such  as  e-­‐journals  and  e-­‐books  

Increase  the  prominence  of  its  search  feature  

Enhance  search  capabili$es  (i.e.  advanced  search  capabili$es,  by  free  content  type,  by  collec$on,  etc.)  

Increase  the  ability  to  discover  free  library  resources  such  as:  disserta$ons,  blogs,  wikis,  podcasts,  social  

media  posts,  open  access    ar$cles  

Offer  training  courses  on  the  site  to  internal  customers  to  discover  free  content  

10   9   8   7   6   5   4   3   2   1  

10

         User  interfaces            Website    

Mobile  site    

11

       Promo$on  to  library  end-­‐users  How  much  .me  in  a  week  do  you  spend    on  social  media  to  promote  your  library’s  resources?  

12

Top  3  Social  Media  sites  in  the  library  

6%  

6%  

5%  

9%  

8%  

5%  

9%  

6%  

8%  

7%  

6%  

7%  

13%  

8%  

9%  

6%  

4%  

4%  

4%  

6%  

4%  

6%  

4%  

4%  

14%  

15%  

15%  

20%  

35%  

34%  

0%   10%   20%   30%   40%   50%   60%   70%   80%   90%   100%  

Library  Facebook  page  

YouTube  videos  

Library  Twi_er  newsfeed  

10   9   8   7   6   5   4   3   2   1   I  do  not  use  this  site.  

Please  rate  how  effec$ve  the  following  Social  Media  sites  are  in    facilita$ng  dialogue  around  the  resource  requirements  in  your  library:  

13

Twi_er  to  promote  content   TWITTER  

•  Highly  tweeted  ar4cles  11  4mes  more  likely  to  be  highly  cited  than  less-­‐tweeted  ar4cles  

•  Tweets  can  predict  highly  cited  ar4cles  within  first  3  days  of  ar4cle  publica4on  

YouTube  is  second  most  used  search  engine  ager  Google:  Video  Abstracts,  the  Latest  Trend  in  Academic  Publishing.  h_p://www.universityaffairs.ca/video-­‐abstracts-­‐the-­‐latest-­‐trend-­‐in-­‐scien4fic-­‐publishing.aspx    

Journal  of  Medical  Internet  Research.  2011;  13(4),  Gunther,  Eysenbach  doi:10.2196/jmir.2012  

Melissa  Terras,  “Digital  Curiosi.es:  Resource  Crea.on  Via  Amateur  Digi.za.on,”  Literary  and  Linguis?c  Compu?ng,  25.4  (2009):  425  –  438.  Available  in  PDF.  h_p://journalofdigitalhumani4es.org/1-­‐3/the-­‐impact-­‐of-­‐social-­‐media-­‐on-­‐the-­‐dissemina4on-­‐of-­‐research-­‐by-­‐melissa-­‐terras/  

14

         Engaging  via  our  Twi_er  Party    

15

16

         Twi_er  Party  findings    

@LibraryLantern  O

ur  

students  visit  fr

equently,  

but  having  a  set

 'script'  

when  we  have  s

omething  

to  promote  wou

ld  help  

awareness  #ddis

covery    

 

•  Librarians  are  looking  to  publishers            to  help  with  content  promo4on  •  Librarians  want  to  engage  more  with  students  through  social  media  outreach      

   

17

Research  takeaways  

•  Free  content  holds  value,  paid  content  takes  precedence  

•  User  interfaces  should  be  designed  with  the  end-­‐user  in  mind    

•  Collaborate  with  publishers  to  reach  your  end-­‐users  

•  Social  media  in  the  library  is  gaining  momentum.    

   

Jackie Shieh The George Washington University

Libraries jshieh [at] gwu [dot] edu

@datapod

Collections

Professional

Personal

¨  Electronic Texts ¨  Databases ¨  Web Sites ¨  Streaming Media ¨  Blogs ¨  Locally Produced Resources

¡  SPEC ¡  Institutional Repository

¨  Catalog: ¡  Back End: Voyager, Archivist Tool kit ¡  Front End: AquaBrowser / Launchpad

¨  Discovery: ¡  Summon ¡  360 Link

¨  Categorized Library Web Page (Bento) ¡  Catalog (Surveyor) ¡  ArticlePlus (Summon) ¡  LibGuide ¡  … and more

¨  Real-Time ¨  Ad-Hoc ¨  Current ¨  Powerful ¨  Types and Scales ¨  Perspectives

¨  Just-In-Time ¨  Just-In-Case

¨  Right Persons ¨  Right Skills ¨  Right Time ¨  Right Place

¨  Content Prohibited to serve as a datastore ¨  Content Prohibited to be shared as datasets

http://bit.ly/1f1CpFJ

https://dev.twitter.com/docs/platform-objects/tweets

http://gwu-libraries.github.io/social-feed-manager/

¨  Meeting Local Needs ¨  Increasing Ability on Quantitative Statistics ¨  Increasing Data Analytics ¨  Replicability of Tools and Process