Produced by: Harry SovaDesigned by: Lee Graham

MediaToday is a gratis service to the academic community; created to encourage discussion of emergingmedia technologies, exploration of trends in popular culture, and consideration of their impact on higher education.

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Our 12th YearApril, 2009 | Vol 12, # 04

Display and/or discussion of any given resource does not constitute endorsement of content nor products/services offered - All marks remain the property of their respective holders.

Media Headlines Today!

April, 2009 | Volume 12

New YouTube program allows ad banner over videos with link

Pilot effort generated $10k in one day from YouTube viewersThe response from the YouTube community was overwhelming … enough to build two brand-new wells in the Central African Republic and give over 150 people clean drinking water for 20 years!

YouTube Call to Action

Overlay Ads Benefit Non-Profit Charity:Water

Current Top Level Domains to Greatly Expand in 2010Proposed Application Fee: $185,000

Whatever is open to the imagination can be applied for. It could translate into one of the largest marketing and branding opportunities in history.

Paul Levins, ICANN vice president of corporate affairs

More Net TLD’s in Your Future !

Reality TV talent search uses viral for audience promotion

Flash Mob descends on Antwerp railroad station

The Power of the Viral: Looking for Maria

Display and/or discussion of any given resource does not constitute endorsement of content nor products/services offered - All marks remain the property of their respective holders.

Overlay Ads Benefit Non-Profit Charity:Water

Feeling inspired? If you're a YouTube nonprofit partner, adding a Call to Action overlay is easy. Just go to "Edit Video" and fill out the fields in the section marked "Call to Action overlay." All you have to do is include a short headline, ad text, a destination url, and upload an optional image, and the overlay will appear whenever someone watches your video.

Ramya Raghavan, YouTube Nonprofits & Activism

The response from the YouTube community was overwhelming -- thanks to you, charity:water was able to raise over $10,000 in one day from the video. That's enough to build two brand-new wells in the Central African Republic and give over 150 people clean drinking water for 20 years!

• Program Title: Call to Action• For non-profit organizations• Overlay Ad appears on organization’s

YouTube video with link to group’s website• Apply online ht tp : / /www.you tube .com/nonpro f i t s

Display and/or discussion of any given resource does not constitute endorsement of content nor products/services offered - All marks remain the property of their respective holders.

Current Top Level Domains to Greatly Expand in 2010Proposed Application Fee: $185,000, Plus Annual $25k Continuance Charge

More Net TLD’s in Your Future !

Whatever is open to the imagination can be applied for. It could translate into one of the largest marketing and branding opportunities in history.

Ron Jackson, editor, Domain Name Journal.

Paul Levins, ICANN vice president of corporate affairs

.Com was the only choice in the early years of the Internet, so that has been branded in the public's consciousness. If you're a small businessman and you buy a new extension you've got an uphill fight. ... It's going to be like being invisible on the Web.

A sea change may be coming to cyberspace with Web addresses ending in anything from .a to .z.

The familiar .com, .net, .org and 18 other suffixes — officially "generic top-level domains" — could be joined by a seemingly endless stream of new ones next year under a landmark change approved last summer by the Internet Corp. for Assigned Names and Numbers, the entity that oversees the Web's address system.

Tourists might find information about the Liberty Bell, for example, at a site ending in .philly. A rapper might apply for a Web address ending in .hiphop. Charisse Jones, USA Today

Generic Top Level Domains 1 .biz · .com · .info · .name · .net · .org · .pro

Sponsored Top Level Domains 2 .aero · .asia · .cat · .coop · .edu · .gov · .int · .jobs · .mil · .mobi · .museum · .tel · .travel

1 2

Display and/or discussion of any given resource does not constitute endorsement of content nor products/services offered - All marks remain the property of their respective holders.

The Power of the Viral: Looking for Maria

• Viral to promote reality television series• Started on BBC-1 in 2006, CBC in 2008• Now on Belgium’s VTM: April, 2009• A televised talent contest to find the lead role

Maria for a theatrical revival of The Sound of Music

• VTM used dance company as Flash Mob at the Antwerp Railroad Station

Looking for Maria

Display and/or discussion of any given resource does not constitute endorsement of content nor products/services offered - All marks remain the property of their respective holders.

Short-Takes

20th Century Fox Home Entertainment to strip off bonus content from rental DVDs, but retain on retail Premium versions.

For rental customers, we’re delivering a theatrical experience in the home while promoting upcoming releases; for retail [or sell-through] customers, we’re offering a premium product that expands the entertainment experience of that particular property to further enhance ownership

http://www.cinemablend.com/dvdnews/Fox-Strips-Bonus-Materials-From-DVD-Rentals-16120.html

The World’s Fastest Broadband is J:Com of Japan160 Megabits-per-second for $60 per Month

Here’s how much the company had to invest to upgrade its network to provide that speed: $20 per home passed. By contrast, Verizon is spending an average of $817 per home passed to wire neighborhoods for its FiOS fiber optic network and another $716 for equipment and labor in each home that subscribes,

WILB: Workplace Internet Leisure Browsing MakesEmployees 9% More Productive Over Those That Don’t

People need to zone out for a bit to get back their concentration. Short and unobtrusive breaks, such as a quicksurf of the Internet, enables the mind to rest itself, leading to a higher total net concentration for a days' work, and as a result, increased productivity.

http://bits.blogs.nytimes.com/2009/04/03/the-cost-to-offer-the-worlds-fastest-broadband-20-per-home/

http://www.theglobeandmail.com/servlet/story/RTGAM.20090402.wgtyoutube0402/BNStory/Technology/

Display and/or discussion of any given resource does not constitute endorsement of content nor products/services offered - All marks remain the property of their respective holders.

Committed to developing a media-rich, interactive, publishingplatform for multi-cultural education: accessible, economical,

and serving the unique needs of the user in an ever-changing world.

Dr. Harry Sova has worked 40 years in mass media and interactive communication, authored several educational resources and designed an automated music video complex for an Orlando-based theme park. He holds a Bachelors of Arts degree in Speech, the Masters of Arts degree in Radio-Television-Film and the Ph.D. in Mass Communication.

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Lee Graham has worked in various roles of the eLearning field over the past five years, specializing in design and development of eLearning solutions. He has worked with clients such as Tyco Electronics, Discovery Education, National Institute of Health, United Technologies Corporation and the Abraxas Corporation. He holds a Bachelors of Science degree in Communication.

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