How effective is the combination of How effective is the combination of your main product and subsidiary your main product and subsidiary

texts?texts?Evaluation: Part 2Evaluation: Part 2

By Jessica Nash, By Jessica Nash, 20142014

Deciding which subsidiary texts would best market Deciding which subsidiary texts would best market our production.our production.

Although it took us quite a lot of time to develop a solid idea, I feel Although it took us quite a lot of time to develop a solid idea, I feel that this only made our idea stronger which in turn allowed our that this only made our idea stronger which in turn allowed our production to be much more successful therefore allowing our production to be much more successful therefore allowing our

subsidiary texts to also be very strong. My group and I chose to subsidiary texts to also be very strong. My group and I chose to make a magazine review and a poster as our subsidiary texts as we make a magazine review and a poster as our subsidiary texts as we

felt that we would be able to produce these to the highest of our felt that we would be able to produce these to the highest of our abilities and make them appear as professional as possible. As abilities and make them appear as professional as possible. As

George Billington was the producer of our group, we felt that myself George Billington was the producer of our group, we felt that myself and Jess Satchi should take on these tasks individually however we and Jess Satchi should take on these tasks individually however we would obviously all contribute to the designs and ideas behind each would obviously all contribute to the designs and ideas behind each

task. As creative director, I felt that it would be more beneficial for me task. As creative director, I felt that it would be more beneficial for me to design the poster and for Jess Satchi to produce the magazine to design the poster and for Jess Satchi to produce the magazine review as these tasks were each both more suited to our abilities. review as these tasks were each both more suited to our abilities.

Throughout our production we tried to keep as closely as we Throughout our production we tried to keep as closely as we could to our genre by following codes and conventions of could to our genre by following codes and conventions of

existing productions. As creative director I made sure we were existing productions. As creative director I made sure we were following the correct colouring and lighting as is commonly seen following the correct colouring and lighting as is commonly seen

in psychological thrillers, the main conventions I found were:in psychological thrillers, the main conventions I found were:

Fast pace editing and range of camera angles to build to a climax and add Fast pace editing and range of camera angles to build to a climax and add a sense of fear.a sense of fear.

Low Key lighting or natural lighting to create a tense atmosphere.Low Key lighting or natural lighting to create a tense atmosphere.

Music which increases when needing to build tension however silence Music which increases when needing to build tension however silence is often used to create an eerie atmosphere.is often used to create an eerie atmosphere.

Flashbacks can be used to show a backstory to the characters personality Flashbacks can be used to show a backstory to the characters personality or to reflect disorientation.or to reflect disorientation.

Claustrophobic spaces can be used to show a sense of panic or reflect Claustrophobic spaces can be used to show a sense of panic or reflect entrapment of the mind.entrapment of the mind.

Titling can be used to emphasise the theme or style of the film.Titling can be used to emphasise the theme or style of the film.

I think our short film was successful in keeping within I think our short film was successful in keeping within the codes and conventions which were commonly the codes and conventions which were commonly

found in short films of a psychological thriller genre.found in short films of a psychological thriller genre.

I feel the titling particularly reflected the I feel the titling particularly reflected the theme as it was somewhat urban and theme as it was somewhat urban and gritty however kept within our genre gritty however kept within our genre without making it seem as if it was without making it seem as if it was meant to be a horror film, which is meant to be a horror film, which is

exactly what we were trying to achieve.exactly what we were trying to achieve.

I also feel the use of the loft, was a key I also feel the use of the loft, was a key element in connecting our production to element in connecting our production to our genre, as stated in my previous slide, our genre, as stated in my previous slide, it promotes an idea of being trapped and it promotes an idea of being trapped and this was key to allowing our audience to this was key to allowing our audience to

understand the storyline.understand the storyline.

I also feel that my groups poster was I also feel that my groups poster was in keeping with our genre and worked in keeping with our genre and worked well with our short film as it showed well with our short film as it showed both characters and didn’t give away both characters and didn’t give away any spoilers or a plot which meant it any spoilers or a plot which meant it would attract an audience without would attract an audience without giving too much away so that they giving too much away so that they

wouldn't want to watch the actual film.wouldn't want to watch the actual film.

If I were to design this poster again, I would keep If I were to design this poster again, I would keep many of the aspects but I would make sure to blend many of the aspects but I would make sure to blend the photograph of our male actor much more so that the photograph of our male actor much more so that he would look much more subtle. I do however, feel he would look much more subtle. I do however, feel that he appears to be lurking in the shadows which that he appears to be lurking in the shadows which

is a subtle hint to what the film is about.is a subtle hint to what the film is about.

Overall i think this poster is very effective and also Overall i think this poster is very effective and also works well alongside our short film in that it creates works well alongside our short film in that it creates a similar atmosphere and tension which is focused a similar atmosphere and tension which is focused

on throughout the film.on throughout the film.

Although our magazine review is in keeping with our theme, we had to make sure Although our magazine review is in keeping with our theme, we had to make sure not to link it to closely as the magazine would have to be part of a magazine which not to link it to closely as the magazine would have to be part of a magazine which

would not necessarily be in keeping with the same themes and genre as our would not necessarily be in keeping with the same themes and genre as our production and so we chose to design the double page spread as it would appear production and so we chose to design the double page spread as it would appear

in an ordinary television review magazine.in an ordinary television review magazine.

Overall, how effective do I feel the Overall, how effective do I feel the combination of our main product and combination of our main product and

subsidiary texts are?subsidiary texts are?

Although it seems that our production is the main part of our coursework, our subsidiary texts are just as Although it seems that our production is the main part of our coursework, our subsidiary texts are just as important as they are meant to promote and market our production by appealing to our target audience of important as they are meant to promote and market our production by appealing to our target audience of

teenagers aged 15 and over. I think the final poster which I created worked particularly well and the teenagers aged 15 and over. I think the final poster which I created worked particularly well and the feedback I got was predominantly positive, however as I asked art students, it was inevitable that some feedback I got was predominantly positive, however as I asked art students, it was inevitable that some would have different opinions and would have gone about the task in their own way with their own style. would have different opinions and would have gone about the task in their own way with their own style. One of the key points which our audience kept mentioning was how professional the overall look of the One of the key points which our audience kept mentioning was how professional the overall look of the

poster was and some even thought it was from a real production, and so I felt that the poster was the more poster was and some even thought it was from a real production, and so I felt that the poster was the more successful subsidiary text. I think that the magazine also worked well and Jess was working in the style of successful subsidiary text. I think that the magazine also worked well and Jess was working in the style of a real magazine, I feel that the colouring could have been better and also the snapshots taken from the film a real magazine, I feel that the colouring could have been better and also the snapshots taken from the film could have been stronger. I think the smaller image in the top left hand corner of the page is fairly strong, could have been stronger. I think the smaller image in the top left hand corner of the page is fairly strong, and does give the reader an insight to our storyline, however I feel that the larger image may have been and does give the reader an insight to our storyline, however I feel that the larger image may have been

more effective if it showed both of our characters. As a group we made these decisions together as we did more effective if it showed both of our characters. As a group we made these decisions together as we did not want the review to include spoilers as it is made to entice the reader into viewing our production, and we not want the review to include spoilers as it is made to entice the reader into viewing our production, and we

felt that the colouring should not necessarily be as connected to our production as in a normal magazine felt that the colouring should not necessarily be as connected to our production as in a normal magazine review, the film would adopt the magazines theme, however on reflection, if we were to do the review again, review, the film would adopt the magazines theme, however on reflection, if we were to do the review again,

I think it would have been beneficial to use a similar titling font, to the titling included in our production. I I think it would have been beneficial to use a similar titling font, to the titling included in our production. I think that the quotes in this review were particularly effective in making it seem somewhat authentic, and think that the quotes in this review were particularly effective in making it seem somewhat authentic, and

they also allowed the viewer to connect with the production team, us. Overall I think our subsidiary texts are they also allowed the viewer to connect with the production team, us. Overall I think our subsidiary texts are just as much, if not more effective than our production, which is highly important as it allows us to attract our just as much, if not more effective than our production, which is highly important as it allows us to attract our

audience and also keep them interested, thus building a fan base, which in real media production teams, audience and also keep them interested, thus building a fan base, which in real media production teams, would be highly important.would be highly important.