Media AS Evaluation

Question 5)How did you attract/address your

audience?

To attract and address my audience I used bright bursts of colour with red highlighting main articles and headings. This use of colour will attract to my younger target audience as it separates itself from other magazines and stands out to them.

The dissection of sophisticated black and grey from the Bright red will give the audience a sense of professionalism while staying interesting and creative. Red is a colour associated with energy and danger, therefore the use of this colour will bring the magazine alive and thrill the audience.

I also used what I thought were significant story ideas to attract the young adult age group such as a virtual ‘popular’ new music artist. On my front cover I featured artists of an Indie/Alternative genre such as ‘Lana Del Rey’ and ‘Rolling Stones’. I also used Pop and R&B artists such as ‘Kanye-West’ and ‘Disclosure’ and ‘Rudimental’.

Popular music and up and coming artists like these would attract a younger audience who would be interested in knowing who the best were to listen to, especially those competitive in the music scene.

I also mention concerts and prizes to attract my target audience as this could cause interest for any magazine reader.

The use of prizes and competitions are popular within the advertising to any magazine and this is due to people enjoying the chance to win something and compete.

I used the ‘Guttenberg Design Principle’ on my cover page; this attracts the eye of the reader as it gives them something to look at wherever they look on the cover. I placed a young female artist on the cover as this will attract both genders; women who aspire to be the beautiful woman on the cover and men who find the woman attractive.