1. 1. A Tribe Called Quest
2. 2. MembersAli ShaheedMuhammadPhife DawgQ-TipJarobi White
3. 3. BackgroundA Tribe Called Quest is one of HipHops most legendary, beloved andrevered groups of all time and forgood reason. Easily recognized fortheir unique approach to rap musicby employing jazz infusedsoundscapes to Afro centric rhymes,sans the jaded and often nihilisticaggressive posturing associatedwith hip-hop, A Tribe Called Questwas largely responsible for thepopularity of a new genre thatdominated the East Coast sound ofthe early 1990s.
4. 4. Background / RecordLabelAfter receiving lucrative offers for multi-albumdeals from a variety of labels, thegroup opted for a modest deal offeredby Jive Records. Jive Records was thenknown as an independent rap label thatspecialized in, and owed its success to,building careers of artists like BoogieDown Productions and Too Short , aswell as an emphasis on longevity andattention to grass-roots fan bases. JiveRecords was an American record labelunder the RCA Music Group formed in1981 by Zomba Records. Formerlyheadquartered in New York City, knownfor a string of successes with hiphop artists in the 1980s, and also in teenpop and boy bands during the late1990s/early 2000s.
5. 5. The Low End TheoryThe Low End Theory was one of the firstrecords to fuse hip hop with a laid-backjazz atmosphere. Ali ShaheedMuhammad along with Q-Tip and PhifeDawg showcase how rap was donebefore commercial success influencedmany rappers' for example Kanye Westcreativity.. (West has named Tribe as hisfavourite rap group ever)The Low End Theory helped shapealternative hip hop in the 1990s. Itestablished the musical, cultural, andhistorical link between hip hop and jazz.[
6. 6. Music Videos analysis
7. 7. A majority of A Tribe CalledQuests music videos involvesome features / methods whichallows the viewer to engage withthe clip. For example in theirmusic video Find A way theyhad the song lyrics below thescreen for the viewer to singalong with them . Furthermore,they also use handheld camerasand close-ups in their videoswhich allows the viewer to feellike they are in the scene and alsopart of the group. In addition tothis optical illusions and futuristicart is also used in their videos tomake the videos more appealingand eye catching .
8. 8. Influences: FashionA Tribe Called Quest hasallow influenced their fansand artists today with theirfashion sense also especiallywith vintage clothes from the90s era .
9. 9. A Tribe Called Quests anomalous posture has changed the face andsound of hip-hop and paved the way for future groups, artists,producers and even fans to be unapologetic about their creativeexpression. With or without future recordings, ATCQs legacy lives onin the groups creative innovation that is recognized as a profoundcontribution to musical history.
10. 10. A Tribe Called Quests anomalous posture has changed the face andsound of hip-hop and paved the way for future groups, artists,producers and even fans to be unapologetic about their creativeexpression. With or without future recordings, ATCQs legacy lives onin the groups creative innovation that is recognized as a profoundcontribution to musical history.