FKA TwigsCase study

Artist Identity

• FKA Twigs is an artist best known for being:– Edgy– Cool– Mysterious– Strange– Psychedelic– Odd

Synergy

• FKA Twigs has a striking style that is instantly recognisable as hers. The abstraction of objects, particularly the body, appears frequently in her work.

Albums

FKA Twigs has released two albums, and both use the theme of isolation and the human figure. This has become a trade mark for her as an artist

Website

The website is very synergistic as it uses the album cover itself as a background to the page. The website is quite minimalist either because FKA Twigs is an upcoming artist and hasn’t funded production of the site or it is purposefully done in order to tie in with her mysterious image

Video

All of FKA’s videos are quite

weird and abstract

Her unique style is what makes her videos so

popular with fans

Publicity shots and costume

FKA Twigs has a very individual sense of style. Her unusual fashion choices add to her image of outlandish, and she is very much making a statement with the items she wears. Her colour palette is very muted however, as she tends to stick to plain, uninteresting backgrounds and tonal clothing.

Why this is effective

By creating this image for herself, keeping synergistic across platforms such as

website, video and artwork, FKA Twigs

anchors a brand which helps to stand out and attract new audiences.