CREATIVITY :-‘all the ways of thinking lead to

something new, useful for the thinker’.

CREATIVITY TECHNIQUES:-Come up with new ideas;

Break through fixed ways of thinking;

‘Think out of the box’ - thinking beyond current solutions;

Build upon each other’s ideas; and

Develop new inspiring and surprising ideas.

To understand how it work & how they can contribute to the

product development process it is necessary to put them intopractice.

TECHNIQUES OF CREATIVITY

Developed by Robert Crawford during the 1930s,AT technique is an

idea-generating tool for

identifying process, product,

and service improvement

opportunities. Attributes of a

product, service, or process

are systematically changed

or substituted to search for

problem solutions or

improvement ideas.

• To modify product, process, or service

characteristics in order to bring problem-solving

or improvement ideas to the surface.

• To examine essential problem- related attributes

to possibly change or modify them in order to

eliminate or reduce the problem.

Before :-

Brainstorming

Mind Mapping

• List attributes

• Consider value of attributes

• Modify attributes

breaking the problem down into smaller

parts that can be examined individually

Power

Supply

Bulb

Type

Size Style Finish Material

Battery Halogen Very

Large

Modern Black Metal

Mains Bulb Large Antique White Ceramic

Solar Daylight Medium Roman Metallic Concrete

Generator Colored Small Art

Nouveau

Terracotta Bone

Crank Hand held Industrial Enamel Glass

Gas Ethnic Natural Wood

Oil/Petrol Fabric Stone

Flame Plastic

STEP 1 :

First, the problem statement is discussed.

See example Copier Copy Tray Pins

Break Frequently,

STEP 2 :

All characteristics or attributes of the

product, process, or service are listed.

STEP 3 :

Next, the problem-related, essential

characteristics are identified and recorded.

STEP 4 :

Lastly, the modification or substitution of

all characteristics is systematically

discussed by team participants . This

often results in finding a solution to the

problem or an improvement opportunity

as shown in the example.

STEP 5 :

The recorded information is dated.

KEY POINTS:-An approach to problem

solving where you break it

down into its various attributes

•To keep a session focused,

limit the use of attributes to

seven per session.

THANK YOU