MBA in Design StrategyCalifornia College of the Arts (CCA)

Nathan ShedroffProgram Chairdesignmba.org

What’s driving this intersection?

“The MFA is the new MBA”—Dan Pink, 2004

Harvard Business Review

Tomorrow’s B-School?It Might Be A D-School”

Special Report, 2005, BusinessWeek

What’s driving this intersection?

“CEOs Must Be Designers,Not Just Hire Them”

—Bruce Nussbaum, 2007BusinessWeek

What’s driving this intersection?

What’s driving this intersection?

Program Description:Help create the next generation of

business leaders, not merely design leaders or leading designers.

What the program isn’t:MFA Design > leading designers

Masters Design Mgmt. > design leadersMBA Design Strat. > business leaders

Who is this program for?Designers

Other Professionals(including from the NGO sector)

Program Aim: 25-30 per cohort

Where are the jobs?Consulting (organizations)

Companies (management & intra.)Start-ups

Non-profits (management & innov)

Curriculum:

What does the program focus on?

Strategy, Innovation, Sustainability, Collaboration, Entrepreneurship

B+D(+S)

Each course:investigate, analyze, make, write, present,

collaborate

Curriculum:

Throughout:Strategy, Innovation, Sustainability,

Collaboration, Entrepreneurship

Each course:investigate, analyze, make, write, present,

collaborate

Program Description:

Low-Residency Model:

Four-day weekendsFive times a semester (each month)

Time flexibility for students and facultyGeographic flexibility

For now: full-time program

Program Description:

Dual Design Degree (3 years):

1 2 3 4

MBA Strand

Design Research (3 units)

History of Media (3 units) Leadership by Design (3 units) Advanced Topic Studio (6 units)

Finanical & ManagerialAccounting (3 units)

Thesis: Studio (6 units)

Market Insight Studio (6 units)

Managerial Economics (3 units)

Bus. Models & Stakeholders(3 units)

Thesis Presearch (6 units) Ethics & Organizational Culture(3 units)

Operations & Systems (3 units)

Managerial Finance (3 units)

Strategic Management (3 units)

Sustainability Studio (3 units)

Business Law & Negotiation(3 units)

Experiences Studio (6 units) Venture Studio (Thesis) (6 units)

Form + 2 Skills Studios (6 units)

Live Exchange (3 units)

Discipline-Specific Studio(6 units)

Contemporary Issues (3 units)

5 6

MFA Strand

Program Description:

In the Future (3+ years):

Executive Certificate Program(those already with a business degree)

Part-time Program(every course starts every semester)

Blog and Online Resource Center:

Thank you!