ASEAN Business Studies Platform

Business within each ASEAN country is different from any other place in the world

Innovation originating from within ASEAN is influencing the business

world ………………

ASEAN in it’s own right is a substantial world market

Economic Comparison of ASEAN Countries

to Other Major Economies(Source https://www.cia.gov/library/publications/the-world-factbook)

Country Selected

ASEAN

US China India Japan EU

Population 505,476,084 301,139,947 1,321,851,888 1,129,866,154 127,433,494 490,426,060

Age Structure 0-14 20.2%

15-64 67.2%

65+ 12.8%

0-14 20.4%

15-64 71.1%

65+ 7.9%

0-14 31.8%

15-64 63.1%

65+ 5.1%

0-14 13.8%

15-64 65.2%

65+ 21%

0-14 15.72%

15-64 67.16%

65+ 17.11%

Sex Ratio 1.027M/F 1.06M/F 1.064M/F 0.953M/F 0.96M/F

Pop. Growth 0.894% 0.606% 1.606% -0.088% 0.16%

GDP US2,511.5 B US$13.16 Tr US$10.21 Tr US$4.164 T US$4.218 T US $13.08 T

Budget

Expenditure

US$766.86B US2.655 Tr US515.8B US $127.8 B US $1.586 T

Exports US 766.86 B US$1.023Tr US$969.7 B US $123.1 B US $615.8B US $1.33 T

Imports US 648.73 B US $1.861 T US$751.9 B US 184 B US 543.5 B US $1.466 T

GDP Per capita

(PPP)

US $4,900 US$43,800 US$7,800 US$3,800 US $33,100 US $29,900

Income

Distribution

Lowest 10%

2.9%

Highest 10%

30.49%

Lowest 10%

1.9%

Highest

10% 29.9%

Lowest 10%

1.6%

Highest 10%

34.9%

Lowest 10%

3.6%

Highest 10%

31.1%

Lowest 10%

4.8%

Highest 10%

21.7%

Lowest 10%

2.8%

Highest 10%

25.1%

Poverty 19.3% 12% 10% 25% N/A

Mobile Phone

Users

187.2 million 233 Million 461 Million 166.1 Million 101.7 Million 466 Million

Internet Users 56.65 million 208 Million 131 Million 60 Million 87.55 Million 247 Million

To achieve this aspiration the MBA program should be conducted by

ASEAN based (Pra)cademics who have first hand business experience.

Thus the focus will be on experience rather than the traditional Approaches to local MBA (business) programs.

This program will be the proprietary property of three founding partners Hat YaiUniversity, and UNISEL. Other ASEAN universities can join the consortium as partner

institutions. Universities from outside the ASEAN region can join as associates.

Any degrees and certificates will be issued in the name and under the authority of the three founding universities (plus the relevant partners).

In terms of pricing, the MBA in ASEAN studies should be at a premium to other regional courses.

In addition to the standard MBA, a host of other study tours of the region and short courses should be offered to supplement the core

program.

Promotion:

1. Airport billboards2. Opinion articles

3. Direct marketing to ASEAN corporations (This is the key)4. Airline magazines

5. Tie ups with international universities6. Website

ASEAN Economic Community (AEC)

Size & Growth of Individual ASEAN Countries

Interest in the ASEAN business region

Lack of focus in this area by existing programs

The development of a premier business school within the ASEAN Region

• ASEAN corporations need ASEAN business education that is hands on and taught ‘from

the ground”• This business school concept will tap into

new markets (Euro, Japanese, US & Aus students markets)

•This will assist in making ASEAN education institutions some of the region’s best

•Formal MBA•Executive MBA•Mini MBA

•Tailormade MBAs• Business education

tourism• Specialized regional

business seminars• ASEAN cultural studies

•Languages

• Consortia institutions• Partner institutions• ASEAN corporation• Local, provincial &

national governments• Cohorts

• Cold calling (corporations)• Ambassador professors

•Media• Promotion at important strategic

conferences• Cold calling on foreign universities

to join the program•Recruitment from existing cohorts

• Use existing infrastructure• Absorb within existing operating costs• Minimal secretariat – run by small

franchise %• Revenue based spending

•Seed money possibly from (IMT-GT, ASEAN, ADB) grant

•Consider corporate chairs and sponsorships

•Understand what’s not in the textbooks

• Location based• Knowledge based

• Infrastructure based• Combined resources gives massive

capabilities • Diversity of knowledge providers through pracademics (seminars)• Great logistical capabilities

• Consortia and partners have a massive ASEAN wide campus no other business school can match• Access to academics, business people, diplomats,

& government officials• Access to ASEAN based businesses

• Existing infrastructure across the whole region• Great logistical capacity

We are here and know what is going on

We understand the ASEAN region from the

ground up

We can give you start-up capabilities

We can provide the networking

We can bring you a practical depth of

understanding that no other business school can

We can offer well branded degrees and certificates

How to engage and do orientation

Provide access to decision makers

One stop shop about ASEAN with ancillary courses

Active learning experience based education formats

The “how” of ASEAN business

The “who” of ASEAN business

The ‘where” of ASEAN business

The “why” of ASEAN business

The “future” of ASEAN business

Cultural & historical influences on ASEAN

business today

Active learning experience based education formats

The field as a classroom

Management Behavioral Laboratory

Formal MBA

Mini MBAs

Travel based executive MBAs

Seminars

Corporate workshops

Education tours

Ancillary courses (language, etc)

Client Services• Recruitment through existing

institutions• Private & Government sector

recruitment• International partnerships

(Aus, EU, US, etc)

Programs• Country based• ASEAN based• Industry based

• Specific focus (i.e., diplomatic, FTA, start-up,

innovation, language/cultural

Scale• SME

• Local Corporation• Multinational Corporation

• Government

Through existing institutions

Cold calling on corporate and

government bodies

Road shows and information nights

Partnerships with Non-ASEAN universities

Media and strategic promotion

The consortia

Planning, promotion, coordination, curriculum, programs, & franchisor.

Flagship MBA Program

Run by consortia at each institution,

revenue agreement

ASEAN Cultural Studies

ASEAN Market Introduction Programs (Short courses)

Run by consortia in each ASEAN market, with

local institution revenue agreement

Language Courses

Seminars

Post grad research & Think Tank (link with ASLI/ISIS etc

Ancillary Activities(Profit Centres)

Intellectual Generation

• Working group formed from members of each founding institution to meet at least once at each institution campus to prepare submission for respective presidents/VC for MOU signing• Search for seed grant• Preparation of curriculum• Formation of consortia• Internal accreditation processes• Launch