Maximizing your academic potential via Social media

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What do search engines look for?

How to use Social Mediain Academia

By Sally PezaroFollow me on Twitter: @SallyPezaroBlog: www.healthystaff4healthypatients.wordpress.comLinkedin

What we will cover

- Starting out on Social Media How it all worksSocial Media terms (jargon)TwitterBloggingLinkedinFacebookYouTubeRelating all of this to academiaUsing Social Media for researchTop tips

Decide how and why you will become a Social Media Ninja

- Personal reasons? - Professional reasons? - How much time can I commit? - Get another job? - Promote your research centre? - Raise my academic profile? - Find and collaborate with the global research community? - To get grants? - Self promotion

How it all worksYou are projecting yourself digitallyThis will become your online profile, so come out of your comfort zone and connect. Everything and everyone is connected online some how.

This is a good thing.

Your online self in a nutshellLinkedIn: You professionallyFacebook: You casually/sociallyBlogging: You as a thinking beingTwitter: You as an active part of the research communityYouTube: You as a dynamic part of a professional team.

Abbreviations definedTBH To Be HonestIRL In Real LifeTTYL Talk To You LaterTLDR Too Long Didnt ReadIMHO In My Humble OpinionIMO In My OpinionYW Youre WelcomeOIC Oh I SeeSMH Shaking My HeadIDK I Dont KnowFTW For The WinHBD Happy BirthDay

BRB Be Right BackASL? Age? Sex? Location?BTW By The WayCTA Call To ActionDFTBA Dont forget to be awesomeGTG Got To GoIM Instant MessagePM Private MessageJK Just KiddingLOL Laugh Out LoudLMAO Laughing My Ass OffROFL Rolling On the Floor LaughingYOLO You Only Live Once

TwitterKey for conferencesTwitter chatsOnline Journal clubsTweets (140 Characters)Followers/Network (#FindYourFlock)Tweet ups TaggingThunderclapsTrending (Viral content).Your profileHashtagsYour Twitter handlePinned tweetsAdvertisingNetiquette

Learning via Twitter

Organised Twitter chats - The Healthcare Hashtag Project

#ShowsWorkplaceCompassion healthcare social media hashtag

The #WeCommunities


AwardsBadgesCPDCustomised experienceSocial Media ConferencesCan be commissioned for projects

Popular hashtags for every day of the week#MondayFunday #Mondaze #MondayMadness

#MondayMotivation #TransformationTuesday #TravelTuesday

#TuesdayTips #WednesdayWisdom #WednesdayWellness #HumpDay

#ThrowbackThursday or #TBT #ThursdayThoughts #TGIF #FridayFeeling

#FollowFriday or #FF #FollowBackFriday or #FBF #FridayReads

#Weekend #SaturdayPlans #SocialSaturday #Weekend #SundayFunday

#SundayNight #SelfieSunday #SundayBlogShareFOR US = #ScholarSunday, #higheredchat, #womenalsoknowstuff #Academictwitter, #whywedoresearch

Conferences & TwitterTwitter is the most popular medium for conference chatFind the hashtag for the conferenceFind the Twitter handle for the host organisationTweet to share that you are attending or presentingFollow the event hashtag prior to the eventWho else is going? Can you connect? Meet during breaks?Tweet what the speakers say for those who are following the conference hashtag at homeShare pictures, reflect on the day, follow attendees & chatScope out other professional profiles & ConnectWrite and share a blogpost summarising the day

Key people to follow on Twitter IMHO

People you want to work withPeople you respectPeople you want to share work/ideas withThe We Communities (For healthcare).The Royal CollegesKey opinion leaders in your fieldAcademic Media (Times, guardian higherEd etc)National Institute of Health Research (and other key funders in your field).Universities (and their relevant departments)NHS, DoH etc (Anyone who will disseminate the latest white papers)!Journals you want to publish in (tag them when they do publish you!)

My personal favourites- @PhD2Published @AcademicPain @AcademiaObscura @TheLitCritGuy @AcademicsSay @GameofAcademics @HigherEdUnDead @fasttrackimpact @AcademicBatgirl @researchwhisper @PHDcomics @PhDForum@WriteThatPhD @academia@PhD_Connect

What should I post on Twitter?Anything professional

Who are you going meet today? Tag them

What are you working on today? Share it

What was the last paper you published? Pin it and tag those you want to read it, including the journal

Your opinions on hot professional topics

Your contributions to popular professional conversations or (Trends)

Your appreciation for other peoples work you admire

Your celebratory comments to colleagues

Reciprocal congratulatory tweets

Everything about key conferences using the conference hashtag (photos and quotes)!

Share and like other things you like or want to promote

How to maximise the potential of one important Tweet

Blogging huhyeah.what is it good for?Share your professional thoughts values and opinionsBuild a picture of Who you areA hub to link others to your other profilesA place to share your workReflect on conferences/eventsReply to the publicDocument your academic journeyCreate community debate

How to use a blogSet up is easy ( or FREE!Add your blog to an academic blog directoryConnect blogs together within organisationsSingle author? Guest blogger? Multi author?No more than 1000 words per post weekly/monthly Keep it consistent!Interact with other blogs and join the conversationStay positive & professional (even if you get negative responses)!Never release research before publication!Think of Google and SEO! (avoid jargon)Have ever changing content (Twitter feed/news/weather)Think about your audience & who will engageConnect everything together in a hubUse social media to share and promote your blog (Use hashtags too!)Use visuals, quotes, slide shares, hyperlinks, videos and engaging content.My Blog


Your online CV Uber professionalKeep it up to dateUse professional images and photosCelebrate the achievements of yourself & othersConnect with people & shared interestsAdd your papers, grants, honours and awards.Join in group conversationsBlog more professionally on LinkedinCreate groups and company pagesCheck out advertised jobsBe found by recruitment agentsLet people Scout you out at conferencesProfessional sharing only!

Facebook...huhyeahWhat is it good for?

Follow larger organisations for up to date newsUsed less for professional useHas a more casual feelGreat for friends and familyGreat for building relationships with colleagues (be selective)!Great for advertising projectsTrending and hashtag features still availableGreat for sharing success stories!Can be more controversial than other mediaGreat for Businesses, companies & Branding


How do YouTube?Biggest search engineTed Talks (and other speakers)Showcase your research centreCreate your own ChannelImbed videos to blogsShare widelyPromote your research centre!Videos are prime contentPromote interviews, conferencesPromote your research

Relating all of this to academiaOrchid IDsResearch gateGoogle Scholar ProfilesRepositoriesacademia.eduAltmetricsUse slidshare!Early adoption of new online research directoriesGoogle yourself!

Research ImpactImpact case studies contribute 20% of the quality rating, and this is expected to rise to at least 25% in REF 2020A year-long study of articles posted to foundafter controlling for a number of factors and applying several statistical modelsthat a typical paper posted to the site received about 83% more citations than similar papers that were only available behind paywalls. Another paper looked at articles within the Journal of Medical Internet Research, 1719 months following their publications. It was found that articles which were highly tweeted were 11 times more likely to be cited than those articles with less tweets.Check out: Schnitzler, Katy, et al. "Using Twitter to drive research impact: a discussion of strategies, opportunities and challenges."International Journal of Nursing Studies59 (2016): 15-26.The social media data you collect can be used in grant applications and impact studies

So far, Altmetric has seen70tweets from52users, with an upper bound of86,999followers.

So far, Altmetric has seen2467tweets from2308users, with an upper bound of5,064,475followers.

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Extracting Signals from Social Media for Chronic Disease Surveillance

Online Health Research Via Twitter


Top tipsBe wary of changing your brandStay away from the negative > follow the positive #FindYourFlockBe consistent, human, reflective, sharing, collaborative, brave!Bitly- Condenses long URLs to make them easier to share also generates stats.Never use Social Media whilst drunk!Exploit your email signatureUse photos on Twitter (tag up to 10 people in them)!Treat everything you post as public Think before you post!Respect Google and other search enginesJoin blogging directories (or create one?)Join online communities (or create one?)Follow and engage with key influencers in your fieldHOOTSUITE!10 minutes a day goes a long way

What do search engines look for?Unique names come out on topThe volume of incoming links from related websitesTime within websitePage titlesQuality of contentRelev