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MEDIA PSYCHOLOGY MAFielding Graduate University
TODAY’S FACULTY
DR. PAMELA [email protected]
Faculty, Fielding Graduate University
Director, Media Psychology Research Center
Blogger, Psychology TodayPositively Media
My courses:• MSC566 Brand Psychology & Social
Storytelling• MSC568 Audience Engagement• Capstone
Fielding Graduate UniversityAn accredited, nonprofit graduate school for adult learners
MEDIA PSYCHOLOGY PROGRAMS• Master of Arts• PhD• 2 Certificates
WHY MEDIA PSYCHOLOGY? CORE ASSUMPTIONS• Media is not a “thing”
– Reflects and defines who we are and how we see the world
• Geography doesn’t matter– Flattens hierarchies, links cultures
• The web is powerful– Economic growth– Global advocacy• Mobile media changes
everything– Global connectivity & empowerment– Personal, on-demand
PSYCHOLOGY IS THE LENSTECHNOLOGY CHANGES – HUMAN FUNDAMENTALS DO NOT
MEDIA PSYCHOLOGY IS APPLIED: IT’S ABOUT MAKING A DIFFERENCE
STUDY THE PSYCHOLOGY DRIVING MEDIA INNOVATIONTOPICS• Mobile & Immersive Media • Social Storytelling and User Generated
Content• Transmedia Storytelling • Persuasive Media• Social Marketing and Media Strategy• Augmented Reality and Immersive
Technology
• Brand Psychology and Audience Profiling• Media Neuroscience and Neuromarketing• Positive Psychology and the Social Impact• Social Impact and Social Advocacy
OUR GRADUATES ARE LAUNCHING GREAT FUTURES
v Senior management positions in social media research and branding
v Media Influencers and the Social Entrepreneurs (Foundations and NGOs)
v Strategy positions in media research, strategy and information design
v Entering prestigious PhD programsv Recipients of major grants and
awards leading to new companiesv Influencing political strategyv Educational curriculum
REQUIRED COURSES
16 units required courses. All courses are 4 units
• MSC551: Introduction to Media Psychology
• MSC554: Foundations of Research
• MSC564: Argumentation: The Art of Critical Writing
• MSC601: Capstone Project
Please note the curriculum is subject to change
ELECTIVES
• MSC552: Global Psychology: Social Marketing in a Borderless World
• MSC553: Story Psychology: Changing Minds Through Narrative
• MSC555: Positive Psychology and the Social Entrepreneur
• MSC557: Media and Political Psychology
• MSC558: Cognitive Psychology and the Display of Information
• MSC560: The Psychology of Social Media Strategy
• MSC563: Augmented Reality and Immersive Technology
• MSC566: Brand Psychology and Social Storytelling
• MSC567: The Psychology of Neuromarketing
• MSC568: Audience Engagement Through Profiling
• MSC569: Introduction to Consumer Neuroscience
All courses are 4 units
Curriculum may be subject to change
6 courses (24 units) from the following:
MEDIA PSYCHOLOGY CERTIFICATE:BRAND PSYCHOLOGY & AUDIENCE ENGAGEMENT http://www.audiencepsych.com/
BRAND PSYCHOLOGY & AUDIENCE ENGAGEMENT
CERTIFICATE REQUIREMENTSThe certificate program is three courses (12 units)
– Full course credit can be applied to the MA program upon acceptance
Required Courses:• MSC566: Brand Psychology and Social Storytelling• MSC568: Audience Engagement (requires 566)Elective Courses (select one):• MSC552: Global Psychology: Social Marketing in a Borderless World• MSC555: Positive Psychology
and the Social Entrepreneur• MSC560: The Psychology of
Social Media Strategy
http://medianeurosciencecertificate.com/
MEDIA PSYCHOLOGY CERTIFICATE :MEDIA NEUROSCIENCE
MEDIA NEUROSCIENCE
CERTIFICATE REQUIREMENTSThe certificate program is three courses (12 units)
– Full course credit can be applied to the MA program upon acceptance
Required Courses:• MSC-569: Introduction to Consumer Neuroscience• MSC567: The Psychology of Neuromarketing (requires 569)
Elective Courses (select one):• MSC553: Changing Minds Through Narrative• MSC563: Augmented Reality and Immersive Media• MSC557: Media and Political Psychology: Propaganda
and Persuasion• MSC558: Cognitive Psychology and the Display of
Information
PROGRAM DELIVERY
Online platform: Moodle • Courses are 12 weeks• Full access to
Fielding’s electronic library– ebooks, etexts– academic databases for journal
articlesTime commitment• Approx.10-12 hours per week per courseOnline Orientation• 2 week orientation before you begin
• Introduction to Moodle, library and chance to connect with other new students
MOODLE COURSE EXAMPLE
ASSIGNMENTS & DISCUSSION FORUMS
LIBRARY
ADMISSION: THE PATH TO YOUR FUTURE
Admission Requirements for the Media Psychology MA Program:• Minimum undergraduate 2.5 GPA & bachelor’s degree from a
regionally accredited institution in US or equivalent international degree
• Completion of application form and $75 application fee • Official Undergraduate transcript • International Transcript Evaluation (if applicable) • Resume• Statement of Purpose
See the website for complete application instructions• http://www.fielding.edu/programs/psychology/msc/requirements/admission.aspx
Or contact • Juliana Hydanus [email protected] at 805-898-4020 or• [email protected]
How much does it cost? $570 per Credit $2,280 per CourseTotal program = $22,800
How long does it take? Full time = 2 courses per term for 5 terms Part time = 1 course per term over 10 terms
How many terms per year arethere?
Fielding has 3 terms per year: Fall, Spring and Summer
Is financial aid available?Yes, for qualified studentsApply by November 11, 2016 for Spring 2017Note: all materials must be submitted by the deadline
How can I get my Financial Aid questions answered in person?
Financial Aid Office:Email [email protected] or Call 805.898.4008
Where can I get more Information?
Fielding’s financial aid page on the websitehttp://www.fielding.edu/financialAid/apply.
SCHEDULE & DEADLINES
Spring 2017
Application Deadline November 11, 2016
Enrollment Deadline December 5, 2016
On-line New Student Orientation (NSO)
TBA
First day of Courses January 9, 2017
For more information contact: Juliana [email protected]
CONTACT INFORMATION
Dr. Garry Hare
MA Media Psychology Program [email protected]
Juliana Hydanus
Admissions [email protected]
805-898-4020
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