Career in Mass communication

About Mass Communication• Mass communication is “public communication transmitted electronically

or mechanically.” In this way messages are transmitted or sent to large, perhaps millions or billions of people spread across the world.

• Mass communication are messages produced by organizations and distributed to large audiences via technology, such as radio, cable, the internet, and satellites.

Uses of Mass Communication• To spread awareness• Launching a new products• Increasing sales of existing products• Increasing customer base• Economic benefit etc..

Tools of Mass Communications• Newspaper & journalism• Wireless comm.• Photography• Films• Radio• Television• New media• Traditional media• Communities• Blogs• Social networking

Journalism is classified into two on the basis of media-

Print Journalism and (ii) Electronic (Audio/Visual) Journalism. • Print Journalism includes newspapers, magazines and journals. In

print journalism one can work as editors, reporters, columnists, correspondents etc.

• Electronic journalism includes working for Radio, Television and the Web. In the web, skilled people are required to maintain sites by web newspapers (which cater only to the web and do not have print editions) and popular newspapers and magazines who have their own web editions. In electronic journalism one can be a reporter, writer, editor, researcher, correspondent and anchor.

• Mass communication covers a wide area, comprising of closely related fields of advertisement, communication and public relations. Almost all kinds of establishments whether business, government or political are availing of services, offered by these industries, therefore an encouraging sign for those looking ahead to making a career in mass communication.

Personality attributes• In the field of mass comm. one requires a

combination of skills and traits. • One definitely requires better than average

performance in whatever one does.• One must have excellent communication

skills,• being a good team player are important,

besides being confident and hardworking.• Physical stamina and will power count in

favour for jobs in mass communication. • Anyone who is creative, dynamic,

enterprising and has a flair to project his ideas, thoughts, observation through different mediums of communication can accomodate himself comfortably in this industry

Why to choose Mass Comm.• The vast job opportunities thrown by it in different areas like Newspapers,

journals, advertising firms, radio, production houses, publication houses and Television are enough to fascinate any student towards taking up this course vis-à-vis others.

• Apart from number of jobs, the challenge, creative satisfaction and good

remuneration package that these jobs are some of the other factors for the students to move towards it.

• To earn name and fame this is the best field. By taking up professions like Radio Jockeys or Anchors one can shot to fame instantly.

Advantages of Mass Comm. It will help you in improving on your communications skills, letting you

know how to communicate in a professional environment, how to write articles, how to be a better communicator etc.

One get to learn about different industries like advertising and media in it.

One can easily get into a Public Relations jobs or media related jobs after this degree.

One can concentrate on specific areas like journalism, public relations and communication by studying Mass Communications

Course Details• Courses in mass communication are offered at different levels. One can

opt for a diploma, PG diploma, undergraduate, postgraduate and even doctoral level programmes.

• The eligibility criteria differ from course to course. For diploma and undergraduate programs in mass communication, one should have passed the intermediate exam in any discipline. For PG diploma and postgraduate degree courses, Bachelor’s degree in any discipline is required, whereas for doctorate level course, Master’s degree in mass communication is mandatory.

• When it comes to curriculum, mass communication is a vast area and hence, covers a lot of aspects of communication. The topics in the courses vary from field to field.

Jobs in mass comm.Radio jockeyFreelance journalistColumnistCommentatorsMagazine journalismCartographersPhoto journalistFilm producerDirectorReporter & correspondentsEditorElectronic journalism

Prospective Industry• Publishing houses• Radio and Television companies• Corporate world • Entertainment industry• Advertising agencies, • Government organizations and so on.

So after doing a course in Mass Communication, one can easily get employment in this industry

Career in journalism• Career in journalism is a prestigious profession as well as a highly

paid one. Journalist play a major role in the development of nation. It is through them that we get information about daily happenings in the society. The purpose of journalism itself is to inform and interpret, educate and enlighten the people. 

• The opportunities for journalists are endless and at the same time the job has become more challenging, as the new world is proving the adage that "the pen (and the camera) is mightier than the sword." Simple reporting of events is no more sufficient, more specialisation and professionalism in reporting is required. Journalists specialize in diverse areas, such as politics, finance and economics, investigation, culture and sports for newspapers and periodicals.

Career Options in Advertising, Film, Media & Mass Communication

• Careers in Media• Careers in Film & TV• Career as DJ• Careers in Film Editing• Career as Cartoonist• Careers in TV Anchoring • Careers in Documentary Film Making • Careers in Sound Engineering • Careers in Screenplay Writing • Careers in Publishing • Careers in Photo Journalism • Career As Voice-Over Artist • Career as Video Jockey• Careers in Video Editing

Scope beyond Mass Comm.• Publishing & Printing • Editorial• Script writing• Event Management• Radio Jockeying• Video Editing • Video Jockeying

• Print Journalism• Films - Producers, Actors,

Musicians and Dancers• Advertising• Electronic Journalism• Public Relation

Media ecosystem

RemunerationAs far as remuneration is concerned it varies from one area of mass communication to another. However in every area, it is much dependent on the size of the organisation, its location combined together with the level of responsibility and experience of the candidate.

If you are looking for a career in journalism field, your salary range may depend upon many factors like your educational qualification, work experience, location, type of Journalism, talent, Organization.

Delhi University • Duration of Program: 3 Yrs• Eligibility: At least 85%aggregate at 10+2 level. (65% for SC/ST)• Website: www.du.ac.in• No. of seats- 180• Course Offered – BA in Journalism

Colleges (English Medium) – Delhi College of Arts & CommerceKalindi CollegeKamala Nehru CollegeLady Shriram College for WomenMaharja Agrasen College Colleges (Hindi Medium) - Aditi MahavidayalayaBhim Rao AmbedkarSGTB Khalsa College (Evening)Ram Lal Anand College

Colleges/Institutes

Indraprastha College for Women – Delhi University Duration of Program: 3 YrsWebsite: www.ipcollege.comEligibility: 65% aggregate at 10+2 level (Only Girls), 60% SC/STNo. Of Seats: 52.Course Offered: Bachelor of Mass Media & Mass Communication (BMMMC)

Asian Academy of Film & TelevisionWebsite: www.aaft.com

St. Xaviers College ,Mumbai Duration of Program: 3 Yrs.Website: www.xaviers.eduEligibility: 10+2 with 60% including English, 55% SC/STCourse Offered: Bachelor of Mass Media (BMM), spl. In Advertising Journalism

Guru Gobind Singh Indrapastha Unviversity Duration of Program: 3 Yrs.Website – www.ipu.ac.inEligibility – 10+2 with 50% including EnglishNo. Of Seats – 940 SeatsCourse Offered- Bachelor of Journalism & Mass Communication (BJMC)•Subject Area•IPU-CET Subject Area IPU-CET*

Verbal Ability 40Reasoning & Data Interpretation 40Business & General Awareness 40Media Aptitude 30TOTAL 150

Test Duration – 2 Hrs.For Forms Availability – Online

Loyola College, ChennaiWebsite: www.loyolacollege.edu

St. Xavier’s, KolkattaWebsite: www.sxccal.edu

Apeejay Institute of Mass CommunicationWebsite: www.apeejay.edu

Asian Academy of Film & TelevisionWebsite: www.aaft.com

Fortune Institute of Communication & TelevisionWebsite: www.fictindia.com

PG/MBA in Mass CommColleges/ Institutes:

• Xavier’s, Mumbai• Asian College of Journalism, Chennai• Jamia, Delhi• IIMC, Delhi• Symbiosis, Pune• IIJNM, Bangalore• S. Naidu college, Hyderabad